NeoGames and Pollard Banknote’s jointly owned company NeoPollard Interactive, announced it delivered new games for the North Carolina Education Lottery. On Monday, the company confirmed it expanded the Lottery’s Online Play offerings by introducing Pick 3 and Pick 4, two new online draw games. The addition of the games complemented the existing online game offerings that include Carolina Cash 5, Powerball, Mega Millions and Lucky for Life.
The expansion of the online draw game offering comes at a time when the Lottery has recently reported the success of its Online Play program. In fact, the sales within the program have seen 224% since its launch. Moreover, 22% of the draw games sold online and via retail in North Carolina were a part of the Lottery’s Online Play program.
At the same time, the Lottery said that Pick 3 and Pick 4 were responsible for 60% of the retail draw games sales in FY 2022. Those results reaffirm the potential of the games and their appeal to lottery fans in North Carolina. By expanding the Online Play program with Pick 3 and Pick 4 online games, the Lottery is also expected to help increase the revenues raised for good causes.
The Addition of Games Brings Excitement
Moti Malul, NeoPollard Interactive’s co-CEO, explained that the strong results reported by the Online Play program of the Lottery reaffirm the demand of the players to access lottery games in a convenient way. He added that more than 75% of the online sales in North Carolina are completed via mobile devices. Finally, Malul said: “We look forward to continued innovation and growth in the Online Play program through our partnership with the Lottery.”
“The year-over-year growth experienced by the Lottery’s Online Play program is a testament to players’ demand for access to lottery games through their preferred channels.“
Moti Malul, co-CEO at NeoPollard Interactive
Pick 3 and Pick 4 are powered by NeoPollard Interactive’s NeoDraw Interactive Central Gaming System. Players that want to participate in the games can either pick a random selection of numbers via the Quick Pick feature, use their own saved favorite numbers or pick new numbers. The add more combinations, the lottery players can also use the Fireball feature.
“We are excited to now give players the opportunity to purchase Pick 3 and Pick 4 games on web and mobile channels.“
Mark Michalko, executive director of the North Carolina Education Lottery
Mark Michalko, the Lottery’s executive director, explained that delivering unique experiences and games to players in North Carolina is a main priority for the Lottery. He pointed out that the Online Play program helps deliver entertaining experiences for the lottery players in the state and at the same time supports the Lottery’s commitment to helping good causes. Finally, Michalko said that the Lottery is excited to expand its online offering.