The Marina Bay Sands integrated casino resort has embraced the 21st century, rolling out new features on its mobile app. Guests will now have a variety of quality-of-life improvements at the tip of their fingers.
The Singaporean venue has added a myriad of new features, such as remote check-ins, allowing customers to avoid waiting at the reception. Guests who check in through the Marina Bay Sands app will be able to directly access their rooms using their phones as digital keycards.
The Smart Hotel feature is an effort to improve the overall hospitality experience for its guests. They can use the app to find all the important information they might want to know, see what’s new, check the rewards program and manage parking spots.
In addition to all that, customers can use the app when in the hotel to order food for their room or request in-room amenities. Finally, guests can use the app to check out before leaving, once again skipping the tedious waiting at the reception.
The innovations will allow guests to maximize their time by saving precious minutes that they can use to explore the hotel, go for a walk or wager at the casino.
The IR Is Bullish on Innovating
Paul Town, the chief operating officer of Marina Bay Sands, noted that the property has always sought to leverage technology to improve its standards and provide guests with better experiences. The enhanced mobile app, he said, attests to the property’s vision and desire.
Town said that the mobile offerings are a breakthrough for the hotel and will provide its guests with more value.
Regarded as a breakthrough for a standalone hotel of our scale in Singapore, our new mobile offerings will enable an effortless end-to-end guest experience to create new value for our customers.
Paul Town, COO, Marina Bay Sands
Town added that the innovations will allow his team to commit itself to higher-value service tasks. He said that Marina Bay Sands’ aim is to revolutionize check-ins and allow guests to optimize their time at the property.
The COO concluded that the hotel has big plans for its digital offerings and will invest more in enhancing the customer journey across more touchpoints.
Around the same time a year ago, Marina Bay Sands struggled with the impact of COVID-19 and the manpower shortage it caused. Because of that, the company launched a two-day recruitment fair, followed by a scholarship initiative.
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