Close Menu
  • Keno Strategy
  • Keno Variations
  • Keno Odds
  • News
  • Casinos
  • Games
  • Handpays
What's Hot

Live! Casino Philadelphia Fined $100,000 by PGCB for Proxy Betting Violations

June 30, 2024

Blackjack Win Leads to Unexpected Jackpot Denial at MGM Grand Detroit

June 30, 2024

Michigan Increases MGCB Budget for Enhanced Regulation and Responsible Gaming

June 28, 2024
Facebook X (Twitter) Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook X (Twitter) Instagram Pinterest VKontakte
Keno WizardKeno Wizard
  • Keno Strategy
  • Keno Variations
  • Keno Odds
  • News
  • Casinos
  • Games
  • Handpays
Keno WizardKeno Wizard
Home » Camelot Highlights the Success of Its Operation 18 Program
News

Camelot Highlights the Success of Its Operation 18 Program

April 18, 2023No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Share
Facebook Twitter LinkedIn Pinterest Email

Camelot, the incumbent operator of Britain’s National Lottery, reported record-breaking ID check rates across its shops in the United Kingdom. The company noted that the results attest to its commitment to safer gambling.

As part of its Operation 18 mystery shopper program, Camelot made more than 11,600 retailer visits. The results of this initiative demonstrated that a whopping 92% of retailers did indeed ask customers for ID as proof of age on their first visit.

Camelot called these results “impressive,” especially when considering that the minimum age to participate in the National Lottery was increased from 16 to 18 in 2021.

In addition to its Operation 18 program, Camelot also ran a variety of other Responsible Retailing training initiatives. As an example, the company’s Retail Team contacted National Lottery retailers more than 160,000 times, offering advice on preventing underage gambling and supporting healthy play.

Speaking of healthy play, the company’s Healthy Play mystery shopping initiative saw employees make over 4,000 store visits, educating retailers on the signs of potential gambling harm. Luckily, 94% of the visited shops passed the healthy play knowledge check, highlighting the importance of regular communication.

To top it off, Camelot reported a strong end of the year with 88% of retailers saying that they were content with the level of service Camelot’s dedicated retailer hotline provided.

Alex Green Praised the Results

Alex Green, Camelot’s retail director, commented on the results, thanking all National Lottery retailers for their dedication to prioritizing player safety. He lauded their efforts in complying with the recently changed age of play, saying that the impressive results of the Operation 18 campaign attest to the hard work of both retailers and Camelot’s team.

See also  QCI Onboards Alicia Hawkins as Gaming Business Intelligence Manager

Green added that age checks are only one form of player protection. However, retailers’ knowledge of underage play and healthy play was equally impressive, as attested by the mystery shopper programs.

About the Program

Camelot’s Operation 18 is a mystery shopping program that fields youthful adults (since using minors would be against the law) who visits shops across the country to check whether retailers would ask them for ID.

If a retailer sells to these mystery customers three times without demanding an ID first, the National Lottery terminal would be suspended and may even get removed. Luckily, the results of the program show that most of the shops across the United Kingdom are committed to following the rules.

Camelot Highlights Operation Program Success
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Michigan Increases MGCB Budget for Enhanced Regulation and Responsible Gaming

June 28, 2024

$63B in Bets in Second Year

June 28, 2024

OKTO Expands OKTO.CASH Payment Service to India

June 28, 2024

Fantasma Games Enters Italian Market with Premium Slots

June 28, 2024
Add A Comment
Leave A Reply Cancel Reply

Editors Picks

Live! Casino Philadelphia Fined $100,000 by PGCB for Proxy Betting Violations

June 30, 2024

Blackjack Win Leads to Unexpected Jackpot Denial at MGM Grand Detroit

June 30, 2024

Michigan Increases MGCB Budget for Enhanced Regulation and Responsible Gaming

June 28, 2024

$63B in Bets in Second Year

June 28, 2024
Top Reviews

Entain Continues to Make Progress on ESG Objectives

The Seneca Nation Seeks Public Support for a Fair Compact

Koin and Marker Trax Onboard Mark D. Hemmerle as Chief Legal Officer

Subscribe to Updates

Get the latest creative news and blogs update directly in your Inbox!

Keno Wizard
Facebook X (Twitter) Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2024 Kenowizard.com - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.