Fast-growing aggregator and provider of casino games Relax Gaming announced a new deal, expanding further its presence in Europe. The company joined forces with Betsson in Greece, expanding the reach of its content to new customers and growing its global footprint. The new deal with Betsson was possible after the leading provider secured an iGaming supplier license from the gambling regulator in Greece, the Hellenic Gaming Commission.
Thanks to the new collaboration, Betsson will gain access to Relax Gaming’s extensive portfolio of games. The deal will bring Iron Bank, Money Train and Temple Tumble Megaways, as well as other top-performing slots for customers of the operator in Greece. Moreover, Betsson will tap into a selection of games from Relax Gaming’s Powered By Relax and Silver Bullet partners.
Betsson isn’t new to the market in Greece, considering it has been operating for nearly two years. The brand is famous for offering its customers engaging and quality games and will now receive a further boost from Relax Gaming.
At the same time, the partnership strengthens the iGaming aggregator and supplier’s presence in Europe. In fact, Relax Gaming’s deal with Betsson comes after recently, the company secured approval for the regulated gambling market in another strategic country in Europe, Sweden.
Recently, Relax Gaming was also recognized within the business-to-business (B2B) vertical, after it was named by the EGR B2B Awards as the Best Mobile Gaming Software Provider. Additionally, the company secured a Casino / Slot Developer of the Year recognition at the SBC Awards.
The Deal Brings Excitement to the Duo
Anastasios Apostolou, Betsson’s gaming manager, explained that the company has collaborated for quite some time with Relax Gaming. He added that Betsson is now delighted to expand this collaboration to Greece as well. Finally, Apostolou noted: “With an extensive and diverse casino offering, Relax is a great fit for the Greek audience and our expanding games customer base.”
“We are thrilled to have signed a deal with Betsson, a company that has earned its reputation for being one of the leading operators across the globe.“
Nadiya Attard, chief commercial officer at Relax Gaming
Nadiya Attard, Relax Gaming’s chief commercial officer, added that the company is excited to join forces with Betsson. She acknowledged that Betsson is a globally recognized and trusted brand. In conclusion, Attard pointed out that the deal in Greece will not only bring new content for Betsson but also benefit Relax Gaming by expanding the reach of its content. The collaboration with the operator in Greece comes on the heels of another deal in the country between Relax Gaming and Novibet.