PrizePicks will be able to tap into a substantial fanbase, hopefully drawing potential clients to the company’s other offerings. The multi-year agreement cements the operator’s leading position in North America and should open avenues for further growth. It also comes at the perfect time to capitalize on the global boom of the daily fantasy sports market and should significantly bolster both parties.
The Agreement Is a Natural Fit
NASCAR fantasy offerings have been available on the PrizePicks platform since 2021, recently enjoying an explosive 400% leap in player activity. The recent partnership should onboard many diehard fans, providing a more exciting and competitive experience. PrizePicks Co-Founder & CEO Adam Wexler was optimistic regarding the cooperation, honoring the operator’s southern roots.
Working with NASCAR is the best of all worlds, an organization based in the South with a national footprint that is consistently growing on our platform.
Adam Wexler, PrizePicks Co-Founder & CEO
Rising interest in PrizePicks’s NASCAR offering largely mirrors the league’s recent spike in popularity. 2023 marks the Association’s 75th Anniversary, contributing to the 65 million visits to its digital platform. NASCAR managing director Joe Solosky noted that the collaboration was a natural fit, lauding PrizePicks’ loyal fan base, and diverse offerings.
This partnership is an opportunity for both organizations to expand and increase engagement with new and existing fans.
Joe Solosky, NASCAR managing director
The multi-year partnership will kick off during the upcoming Talladega Superspeedway Geico 500 Nascar Cup Series on 23 April. PrizePicks will enjoy a VIP presence across this and several other upcoming events, hopefully bolstering their passionate fan bases. Fantasy sports integration has a proven reputation for boosting engagement, and a successful partnership could lead to future collaborations.
PrizePicks Continues to Prove Its Mettle
Joining forces with the no. 1 form of motorsports in the United States is a milestone achievement for PrizePicks, demonstrating the company’s commitment to excellence. The operator has rapidly risen as a true industry leader, covering an impressive variety of mainstream and niche leagues, even branching out to eSports.
The deal with Nascar closely follows two other recent notable partnerships with Atlanta United and Atlanta Braves, which have proven instrumental in maintaining player engagement. PrizePicks should receive many more similar opportunities as the industry continues to evolve and sports leagues look for new ways to engage with fans.