Irish gambling operator Paddy Power will be the official sponsor of the upcoming PDC World Darts Championship. The company jokingly promised its customers a room full of “of bleary-eyed revelers, raucous singing and ill-fitting and even more ill-judged attire.”
Describing the sponsorship deal as a “match made in heaven,” Paddy Power expressed its excitement about supporting the darts event. The company noted that the competition will kick off at the legendary Alexandra Palace in London on December 15 and will run through to the final on January 3, 2024.
Paddy Power solemnly invited everyone to the event, reminding fans to secure a Paddy Power World Darts Championship ticket in advance so they can be safe knowing that they’ve secured a place “at the best Dartsmas ever.”
Paddy Power celebrated the occasion with a humorous video featuring a number of world-class darts players, such as Dimitri Van Den Bergh, Gerwyn Price, Michael Smith, Michael Van Gerwen and Peter Wright.
A Match Made In Heaven
Paddy Power’s marketing & brand director, Michelle Spillane, addressed the new deal, saying that her company has “hit the bullseye” with this new deal.
This tournament is the ultimate example of sport colliding with entertainment, a mix we at Paddy Power are naturally drawn towards.
Michelle Spillane, marketing & brand director, Paddy Power
Spillane added that her team is very excited about the partnership with the World Darts Championship at Alexandra Palace and believes that it will be very beneficial to the company.
Matt Porter, the chief executive officer of the PDC, also commented on the agreement, welcoming Paddy Power as the new title sponsor of the upcoming World Darts Championship. He lauded the operator for its unique way of announcing the agreement and praised the operator’s collaboration with major darts players.
The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event which is already the highlight of the festive sporting period.
Matt Porter, CEO, PDC
In other news, Paddy Power continues to make headlines thanks to its deals with major companies in the gambling sector. The operator recently signed a milestone deal with Stakelogic, adopting cutting-edge content from the supplier.
Earlier, the operator extended its virtual sports agreement with Inspired Entertainment. As a result, Paddy Power will continue to benefit from the provider’s Virtual Sports solution.
In other news, Paddy Power recently landed itself in hot water because of an alleged marketing violation.