The content-driven provider of iGaming technology, services, solutions and games, powering the regulated retail and online gambling sector, Bragg Gaming Group, unveiled details regarding a new collaboration, allowing it to continue its European-facing expansion. On Wednesday, the company revealed that under an agreement with the leading Swiss operator, Casino Lugano, it expanded its position within the regulated gambling market in the country.
As a result, Bragg’s content has gone live with the operator’s Swiss4Win brand, delivering thrilling and engaging games. The new collaboration complements the growth of the iGaming developer in the country. In fact, it marks the sixth such partnership in Switzerland.
Thanks to the latest deal, Swiss4Win’s customers will be able to access a portfolio of games provided by Bragg. Such will include high-performing fan-favorite titles from its brands Atomic Slot Lab and Bragg Studios, including titles like Egyptian Magic, Dreamy Genie and Fairy Dust, among others.
Bragg’s expansion into the Swiss market doesn’t come as a surprise, considering its potential. According to H2 Gambling Capital data, the market in the country is projected to hit $1.08 billion this year. Out of that total, approximately 40% is estimated to be the online gambling vertical, which reaffirms the immense potential and desire for many companies to enter the Swiss gambling vertical. Additionally, Bragg has identified Switzerland as an important market on the path to expanding further on the Old Continent.
The iGaming Developer Continues to Grow Swiss Presence
Paolo Sanvido, Casino Lugano’s CEO, spoke about the quality iGaming content that Bragg offers and explained that it is exciting to see those titles supercharge the Swiss4Win brand. “We’d like to thank the team at Bragg for the quick and seamless rollout and we’re looking forward to seeing the impact of such a significant addition to our games portfolio,” explained Sanvido in conclusion.
“We’re delighted with our growth in the Swiss market since our entry and Swiss4win represents another opportunity to consolidate our strong position there.“
Lara Falzon, president and chief operating officer at Bragg Gaming Group
Lara Falzon, Bragg’s president and chief operating officer, shared Sanvido’s excitement and said that the company is thrilled to continue to grow within the gambling market in Switzerland. According to her, delivering games for Swiss4win complements Bragg’s growing position within the market and enables its content to reach new customers. Finally, Falzon explained that the company’s content portfolio stands out with quality and helps deliver thrilling experiences for online customers.