Pariplay, the leading content provider, aggregator and NeoGames subsidiary, announced a new collaboration with DraftKings for the market in New Jersey. Details regarding the new content agreement released Monday reveal that the leading betting and gaming company will benefit from Konami Gaming content. The new collaboration marks the debut of Konami Gaming’s captivating games for customers in New Jersey via DraftKings.
The recently announced launch comes after Konami Gaming’s content was integrated into Pariplay’s Fusion aggregation platform. By introducing games from the leading provider, DraftKings strengthens further its position in the Garden State, bringing thrilling games to its growing customer base.
Konami Gaming is globally recognized for its engaging portfolio of games for the online and offline verticals. The recent integration into Fusion enables the casino games developer to bring some of its most popular land-based casino titles to new players. Thanks to the new collaboration, DraftKings players in New Jersey will be able to tap into a wide range of games, including fan-favorite popular classics and upcoming hits. As a leading developer of games, Konami Gaming’s content brings unique and engaging experiences.
DraftKings Expands Content Offering in New Jersey
Shivan Patel, Pariplay’s VP of North America, spoke about the leadership position that Konami Gaming and DraftKings hold within the regulated gambling market in North America and around the globe. She explained that allowing thrilling titles to supercharge the betting and gaming company’s offering in New Jersey marks an exciting moment for Pariplay. Finally, Patel pointed out: “Konami’s heritage in the land-based sector plays very well with online players and with such a large audience to put its game in front of through DraftKings, the potential of this launch is huge.”
“Both DraftKings and Konami are iconic names both in North America and around the world. Connecting both parties to players is a very exciting moment for us.“
Shivan Patel, VP North America at Pariplay
The delivery of Konami Gaming content for DraftKings in New Jersey complements Pariplay’s growth in North America. The latest collaboration further strengthens the company’s position as a leading aggregator for the continent.
At the same time, the deal boosts DraftKings’ offering. The new content agreement with Pariplay comes after the betting and gaming company recently boosted once again its offering in New Jersey. This happened after DraftKings launched content from Pariplay’s in-house games studio, Wizard Games.