PointsBet’s sale of its US arm to Fanatics in the final quarter of the fiscal year represented one of the primary drivers behind its stellar performance, allowing the company to focus on its other lucrative markets while unlocking significant value through the sale. Despite the tense acquisition process, the Australian operator emerged stronger than ever, ready to pursue new opportunities.
Most Metrics Remained Positive
The 2023 financial year ending June 30 saw PointsBet record revenues of AU$391.1 million ($260.29 million), marking a 26.4% year-on-year increase. Spots Betting remained the company’s most profitable vertical, contributing AU$335.8 million ($223.48 million) in profits, while iGaming made AU$55.3 million ($36.8 million). These results demonstrate the company’s stable position and growth potential.
Expense metrics were mixed, as the 2.2% cost of sales increase to AU$56.7 million ($37.74 million) offset the 47.6% decrease in quarter-on-quarter marketing costs, which reached AU$36.1 million ($24.03 million). Staff costs dropped 3.7% to AU$25.8 million (17.17 million), contrasting the 26.4% rise in administration, corporate costs, and goods and services tax, totaling AU$24.9 million ($16.57 million).
PointsBet’s US division recorded impressive results, accounting for AU$161.1 million ($107.22 million) in revenue for a stellar 72% year-on-year increase. These results bode well for the upcoming Fanatics acquisition, indicating a robust and growing business that can flourish with proper support and investments.
The Upcoming US Division Sale Is a Sensible Move
Acquiring PointsBet’s US division places Fanatics in the perfect position to challenge existing market leaders. The operator’s substantial development and marketing resources should bolster an already successful business, allowing it to compete with industry giants like DraftKings and FanDuel. Analysts believe Fanatics can capture a significant market share before the 2023 NFL season.
Despite the US division’s profitability, the sale decision appears to be a sound move for PointsBet. The Australian company doesn’t have the resources to focus on every regional division and would be unable to reach its full potential in the USA. The Fanatics sale significantly streamlines operations and allows PointsBet to invest the extra capital in its core markets, ensuring long-term profitability.
PointsBet’s full-year 2023 results highlight the company’s ability to leverage existing resources and exceed expectations despite rising challenges. The sale of its US division will help it to better adapt to the changing demands of the industry. With a strong financial foundation and a commitment to delivering top-quality betting experiences, PointsBet is in the perfect position to achieve even greater success.