After a decade of captivating Finnish players under the name Finlandia Casino, the renowned online casino has undergone a major rebranding initiative and emerged as Winlandia.
Winlandia’s Vision: Expanding Across Europe with Personalized Gaming
What originally began as a dedicated online casino platform for Finnish players has now evolved into a broader vision. Winlandia is poised to launch its engaging gaming experience in prominent European markets, including the UK, Sweden, Denmark, and Norway, following its successful debut in Sweden.
Winlandia aims to distinguish itself from competitors by curating a personalized player journey across games, payment methods, promotional offerings, and customer support in each targeted market.
The rebranding decision was prompted not only by a desire for international expansion but also in anticipation of the upcoming dissolution of the gambling monopoly in Finland. This shift will pave the way for licensed operators to enter the market, driving Winlandia’s aspiration to be among the first to secure a license within the nation.
Finnish gambling giant Veikkaus embraced the shift to a licensing model in its latest financial report. With revenue reaching €519.3 million ($564.3 million) in H1 2023, Veikkaus is backing a transition from its gambling monopoly to a licensing system. This aligns with Finland’s goal to replace the monopoly by 2026, allowing private companies to apply for licenses to offer sports betting and online casino services, aiming to enhance player protection and revenue channeling.
Winlandia Strives for Data-Led Excellence and Worldwide Reach
Christoffer Grönlund, the head of acquisitions & PR at Winlandia, stated:
We believe the only way to truly stand out is to excel across all areas and let data lead the way, from brand to bonuses, games to payments and of course customer service. Localization, personalization and conversion rate optimization are also a must for each market.
Christoffer Grönlund, head of acquisitions & PR, Winlandia
Grönlund added: “We have some incredibly exciting plans in the works and look forward to more players than ever before being able to enjoy what Winlandia has to offer.“
Grönlund further underlined the expertise of the Winlandia team, boasting over 15 years of experience in the iGaming industry. Their seasoned approach, combined with a deep understanding of market dynamics, positions Winlandia to offer an exceptional gaming adventure to players worldwide.
Beyond Finland and Europe, Winlandia has its sights set on becoming a truly global operator. As it moves into the second phase of its expansion strategy, the operator plans to extend its services to the promising territories of Canada and New Zealand, catering to an even more diverse audience.