The premium casino operator in Australia, The Star Entertainment Group, announced it extended its partnership with Konami Gaming, the renowned provider of casino gaming and systems technology. The extended and expanded deal, announced Tuesday, sees the duo continue to collaborate together since their initial agreement dating back to 2008. Extending their long-term partnership marks a milestone moment for The Star, as well as Konami, reaffirming their success so far.
Per the extended deal, the casino operator will benefit from SYNKROS, Konami’s award-winning casino management system. Throughout their extensive agreement, innovation played an important role in the duo’s flourishing partnership within the gambling sector. Ultimately, the two companies share a vision to revolutionize the experiences for casino customers.
Under the extended deal, The Star will benefit from a wide range of SYNKROS technology solutions that seek to elevate the experiences for visitors of its casinos. Such innovations will include digital wallet/cashless wagering options, seeking to deliver seamless, convenient and secure experiences for the players. Additionally, The Star’s properties will benefit from mandatory card-based play, streamlining the gaming process and delivering convenient experiences for the players.
Extending its agreement with Konami, the company will also leverage its AI facial recognition technology, SYNK Vision. Through this technology, the duo will be able to create personalized experiences for the visitors. Additionally, The Star will benefit from a robust approach that will complement its efforts toward meeting regulatory requirements. Overall, the collaboration will bring efficiencies with the implementation of cashless options, which can also contribute positively toward reducing gambling harm and compliance with the evolving regulations in Australia.
The Extended Deal Marks an Exciting Moment for The Star, Konami
Joe Mayer, Konami Australia’s systems sales and operations manager, revealed that the company is delighted to expand its technology offering for The Star. He highlighted that the new technology deal complements the growth of SYNKROS and allows it to expand its global footprint.
“In partnership with Star Entertainment Group, we at Konami are excited to leverage the future technology development from this partnership, expanding offerings within SYNKROS to the wider market.“
Joe Mayer, systems sales and operations manager APAC at Konami Australia
Steve Sutherland, Konami’s president and CEO, added that the company is delighted to extend and expand its long-term collaboration with The Star. “Our joint commitment to innovation and excellence will not only transform the cashless gaming experience but also set new industry benchmarks for years to come,” he said in conclusion.
Laurent Fresnel, The Star’s chief technology and innovation officer, was similarly delighted, highlighting the importance of cashless solutions and the potential of Konami’s SYNKROS technology. Finally, he spoke about The Star’s commitment to delivering world-class solutions that combat gambling harm.