The MGM Resorts International-owned LeoVegas Group will reinforce the BetMGM brand in the United Kingdom thanks to a partnership with Kambi Group, a leading provider of sports betting solutions.
Under the agreement, Kambi will supply the UK-facing iteration of the BetMGM brand with its reliable sports betting technology, including the award-winning Bet Builder solution and AI-powered algorithmic trading functionalities.
Kambi is a long-standing partner of the LeoVegas Group and has long supplied the operator’s betting brands with solutions. Its tech is live across the group’s multiple brands, including BetUK and expect.
The agreement comes a few days after Kambi helped Prairie Band Casino & Resort launch the first tribal sportsbook in Kansas.
Kambi Is Happy to Expand Its Partnership with LeoVegas
The partnership between LeoVegas and Kambi was hailed by Kambi’s co-founder and chief executive officer, Kristian Nylén. The latter expressed his team’s happiness about the opportunity to power the international launch of BetMGM in the UK with LeoVegas. According to him, this move will help Kambi expand its relationship with one of its “most longstanding partners.”
Nylén added that the pairing of LeoVegas’ experience and Kambi’s robust solutions will ensure the success of the BetMGM brand in the UK.
We are confident that the combination of LeoVegas’ operational expertise and Kambi’s proven sportsbook technology behind such an exciting brand provides an excellent platform to offer highly engaging, next-generation betting experiences to BetMGM’s customers.
Kristian Nylén, co-founder & CEO, Kambi Group
LeoVegas Group’s director of sports strategy, Per Carlander, also commented on the matter, expressing his team’s delight about the launch of BetMGM to the international market. He highlighted the importance of the UK market, expressing LeoVegas’ desire to make BetMGM a local success.
[The United Kingdom] is a key market for every operator, and we are confident that our sportsbook and exciting new product features, including a multi-million free-to-play game, will attract sport enthusiasts who enjoy a top-class live betting experience.
Per Carlander, director of sports strategy, LeoVegas Group
Carlander concluded that the best-in-class promotions, personalized navigation and innovative Bet Builder poise BetMGM for success in the UK.
In other news, LeoVegas recently acquired Push Gaming, expanding its international presence. Now part of the MGM family, LeoVegas continues to pursue growth opportunities, hoping to solidify its position as a leading gambling company.
Previously, LeoVegas secured a gaming license for the Netherlands.