The UFC has unveiled a brand new partnership with SPRIBE, the iGaming company behind the world’s biggest crash game. The multi-year marketing partnership will see the provider’s brand promoted across many of UFC’s biggest live events.
According to the announcement, SPRIBE’s brand will feature at select UFC Pay-Per-Views and Fight Nights. The company logo will be visible inside the Octagon and will be integrated into the championships’ live telecasts.
Furthermore, the agreement provides for an annual brand ambassador fund that will bolster the partnership through live activations, content and special campaigns with UFC pros.
The next activation between the two parties is scheduled for the upcoming UFC 294: MAKHACHEV VS VOLKANOVSKI 2. The fight is scheduled for October 21 and will see lightweight champion Islam Makhachev rematch Alexander Volkanovski, the No. 2 pound-for-pound ranked fighter in the world.
Meanwhile, the co-main event will feature a welterweight fight between Khamzat Chimaev and the reigning welterweight champion, Kamaru Usman.
The Deal Will Catapult Aviator into the Stratosphere
SPRIBE, which is the company behind the crucially-acclaimed crash game Aviator, was founded in 2018. The company quickly rose to global prominence, currently bolstering agreements with over 2,000 operators. One of its big recent deals saw SPRIBE team up with FSB.
UFC’s senior vice president of global partnerships, Grant Norris-Jones, commented on the new deal, saying that his team is “thrilled to welcome SPRIBE” to the roster of UFC partners. He praised the provider’s engaging titles, highlighting their popularity among UFC fans.
SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay. We’re excited to help them achieve a broader reach for their brand and their games.
Grant Norris-Jones, VP global partnerships, UFC
SPRIBE’s chief commercial officer, Giorgi Tsutskiridze, also shared his thoughts on the matter, saying that this is a significant partnership for his company. As a result of the deal, Aviator, which already exceeds 10 million monthly players, will be “catapulted into the stratosphere.”
Tsutskiridze praised the UFC for its commitment to entertainment, saying that this is the start of a “strong and valuable marketing partnership.”
UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone.
Giorgi Tsutskiridze, CCO, SPRIBE
In other news, SPRIBE just signed a major deal with Light & Wonder, foraying into the lucrative US market.