The fast-growing Asian sports betting operator and powerhouse, Fun88, expanded its roster of brand ambassadors by joining forces with Tony Parker, the famous Hall of Famer and recognizable NBA superstar. The latest partnership, announced Friday, sees the basketball pro become an official brand ambassador for Fun88 in Asia.
Under the terms of the fresh collaboration, Parker will appear in different activations, as well as promotions. Moreover, he plays an important role by enabling Fun88 to connect with more basketball fans across the Asian region, including in markets such as the Philippines, Thailand and China, among other countries.
Parker became the third Hall of Fame brand ambassador for Fun88 after the company clinched similar collaborations with stars such as Steve Nash and the late Kobe Bryant. Undoubtedly, the latest collaboration would help the fast-growing brand engage with more basketball fans across Asia, considering Parker’s strong presence on social media. Currently, the basketball superstar has a staggering 1 million fans on the Chinese platform Weibo, as well as 3 million Facebook followers and 2 million fans on X, the platform formerly known as Twitter.
“I’m thrilled to be following Steve and Kobe’s lead as Fun88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign.“
Tony Parker, brand ambassador for Fun88
Commenting on the topic, Parker said that he is thrilled to join Fun88 as a brand ambassador after the company previously joined forces with Kobe and Steve. “They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics,” he added.
The Betting Brand Is Thrilled to Team Up with the Basketball Star
Fun88’s new brand ambassador said that he is looking forward to delivering unique and engaging insights, as well as premium content for bettors and sports fans across Asian markets. “From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love,” explained Parker in conclusion.
“We’re naturally delighted to have secured further net gains for Fun88’s unrivalled ambassadorial roster by signing Tony,“
explained a representative for Fun88
A representative of Fun88 revealed that the company is thrilled to enter into this partnership with the famous NBA star. The representative spoke about Parker’s unquestionable popularity across the globe, predicting that basketball and sports fans are going to like the insights and activations he participates in. Finally, Fun88’s representative predicted that the company will be able to engage with new audiences supported by Parker.
Outside of the basketball vertical, Fun88 has established partnerships with Newcastle United FC, as well as Tottenham Hotspur, two Premier League clubs. The company also has other soccer and cricket-facing deals.