Sports content pioneer Stats Perform has unveiled an extension of its exclusive data agreement with the WTA Tour, the worldwide professional tennis tour for women. As a result, the sports data specialist will continue to collect and distribute official WTA data and live streams to its network of partnering sportsbooks.
This deal extends the two parties’ long-standing partnership and will make official WTA live scores, stats and content available across Stats Perform’s worldwide distribution network. As a result, WTA data will reach a number of sports betting operators, media and tech giants and broadcasters.
The partnership between Stats Perform and the WTA Tour reflects the former company’s dedication to women’s sports. Since its inception, the tie-up has seen the two parties introduce many innovations, including:
- full coverage of outer courts and qualifiers
- new AI enriched Opta metrics like clutch points and win probabilities
- interactive AI enriched live streaming features like instant highlights and tailored insights that display on-screen during games
- expert Opta research support for commentators and interviewers
- the addition of a more detailed in-venue data feed, alongside the umpire data feed.
Stats Perform added that WTA tennis sits alongside official live streams and data from Tennis Australia in its exclusive media rights portfolio. The company also has data agreements with a number of professional soccer, basketball, cricket, rugby, ice hockey and badminton leagues, among others.
An Exceptional Partnership
Martina Storti, WTA Ventures’ chief executive officer, commented on the partnership, saying that she is excited to continue working with Stats Perform. She praised the latter company’s data and insights, saying that they are in line with the WTA’s plans to drive fan engagement.
The development of long-term relationships with industry partners is an important source of commercial revenue underpinning our ambition to reinvest in the sport and help the WTA achieve the goal of equal prize money for women at all top events.
Martina Storti, CEO, WTA Ventures
Alex Rice, Stats Perform’s chief commercial officer, also commented on the matter, saying that the stats specialist’s team is likewise delighted to deepen its ties to the WTA.
We’re proud of what our respective teams have achieved together so far and excited to continue to elevate fan and bettor experiences with the most reliable, comprehensive and innovative official WTA content.
Alex Rice, CCO, Stats Perform
Rice added that now that the Tour is set to feature more tournaments and matches, it will provide even more opportunities for sportsbooks and media partners to engage fans.
Stats Perform added that this partnership extension comes just after the company secured the Best Sports Data Product accolade at the 2023 SBC Awards for the second year in a row.
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