The leading online gaming and sports entertainment company in North America, FanDuel Group, announced an important partnership with the popular casino content creator, Vegas Matt. Details regarding the new collaboration emerged Thursday. Under the terms of the new agreement, Matt will help promote FanDuel Casino, focusing not only on its quality offers but also highlighting the importance of responsible gambling.
Designated as an Ambassador under the terms of the new exclusive deal, Matt will deliver content that underlines the features of FanDuel Casino. He will engage in different activations, including giveaways, streams and even educational sessions on responsible play.
As an Ambassador for the fast-growing online casino, Matt will deliver exclusive content via digital channels, including his YouTube, Facebook, Instagram and TikTok accounts. He will play an important role by promoting Responsible Gaming content and encouraging the use of the wide range of tools offered by FanDuel. Additionally, under the terms of the new collaboration, Matt will participate in different exclusive events for FanDuel customers.
Lauded as the fastest-growing online casino, FanDuel Casino is currently available in five US states, including Michigan, Pennsylvania, New Jersey, Connecticut and West Virginia. Promising exceptional experiences and supreme entertainment, the online casino wrapped up a successful 2023 having observed 5% growth year-over-year in the states where it operates. This marked the best result out of any competitor within the iGaming vertical in those jurisdictions. Now, thanks to the new exclusive agreement with Vegas Matt, FanDuel Casino anticipates engaging with new customers.
The Content Creator Is Excited to Team up with FanDuel Casino
Daniele Phillips, FanDuel Casino’s VP of brand strategy, predicted that the new exclusive deal with Vegas Matt can help engage with new audiences. She explained that Matt is a skillful creator of content with a range of followers. Phillips added that the new Ambassador will highlight some of the benefits FanDuel Casino offers. Finally, she said: “Vegas Matt will help us reach new audiences and provide them with engaging casino content available on our platform.”
“I couldn’t be more excited to partner with FanDuel Casino. I look forward to introducing our amazing audience to FanDuel Casino and showcasing the games people can play that range from Slots to Blackjack, Roulette, and so forth available on their platform.“
Vegas Matt, Ambassador for FanDuel Casino
Matt was similarly thrilled, outlining that it is exciting to team up with FanDuel Casino. He confirmed plans to help promote FanDuel casino and showcase the range of its quality features and exciting games. Finally, Matt said it would be delighting to show customers how to enjoy games responsibly.