Kindred announced that it has secured a new extensive agreement with sports data and analytics specialist Stats Perform. This will provide the former company with access to the latter firm’s RunningBall and Opta product suites and includes comprehensive, real-time official sports data feeds and statistics.
According to Kindred, the new deal will allow it to provide its customers with a frictionless in-play betting experience and trusted proposition betting markets centered on player performance.
The partnership comes as Kindred continues to develop and upgrade its proprietary sportsbook platform, Kindred Sportsbook Platform (KSP). By leveraging the official in-play sports data feed RunningBall and Opta player statistics, Kindred will be able to provide customers with tons of entertaining and informative content.
In the meantime, high-quality and low-latency data will ensure that the overall experience is fast and frictionless.
Kindred described Stats Perform’s RunningBall and Opta products and services as “important components” for achieving a high level of differentiation. The former company also praised the data specialist for its Content Player Pro, which makes the delivery of contextual insights, previews, live expected goals and in-game momentum possible.
Kindred concluded that the new deal is in line with its ambition to build a superior product and experience that is steeped in differentiation.
The New Deal Expands a Long-Standing Partnership
Stats Perform’s chief betting officer, Andrew Ashenden, expressed his excitement about the new agreement. He pointed out that this new deal deepens an already long-standing and highly productive partnership.
We are excited to help take Kindred to great heights through our market-leading, built-for-betting RunningBall and Opta products. We are delighted that Kindred recognizes the value we will unlock together in this exciting new partnership.
Andrew Ashenden, chief betting officer, Stats Perform
Andreas Reimblad, director sportsbook at Kindred Group, was similarly pleased with the expanded partnership, saying that it will “unequivocally benefit” his company’s fans and customers.
We firmly believe that Stats Perform, with its expertise, trusted brands, consistent and unique data points, will be an ally as we continue to develop and roll out our proprietary sportsbook platform.
Andreas Reimblad, director sportsbook, Kindred Group
Reimblad added that the partnership will set new standards in delivering a unique and superior sports betting experience.
In other news, Kindred just posted its Q4 results, highlighting strong metrics across the board. In the meantime, La Française des Jeux (FDJ), the leading lottery and sports betting operator in France, suggested that it is planning to acquire Kindred.