Light & Wonder, one of the world’s most important suppliers of software and content for online casinos, has announced it reached an agreement with 1X2 Network, a supplier of online casino games, to distribute its content in the United States.
The first state to witness the aggregation of content from 1X2 Network into the Light & Wonder platform is going to be Michigan, but the near future could see the deal expand to more American states.
The aggregation platform developed by Light & Wonder is one of the most powerful iGaming distribution tools in the United States and the global gaming giant has signed several agreements with game studios to distribute their content. In October 2023 Light & Wonder announced the launch of live casino content from Authentic Gaming, a company which it had acquired in 2021, in the state of Michigan.
Light & Wonder, previously known as Scientific Games, is one of the most powerful cross-platform gaming companies. The conglomerate has three complementary businesses and a team which comprises over 6,000 people.
1X2 Network offers a wide range of online casino gaming content, including slot games, virtual sports games, instant win titles and crash games. The company has four separate studios: 1X2gaming, Iron Dog Studio, Prospect Gaming and Ad Lunam. The company already had a partnership with Light & Wonder in Europe and now the collaboration has expanded to North America.
Exciting Partnership
Speaking about the collaboration with Light & Wonder, Kevin Reid, the Chief Executive Officer of 1X2 Network, declared himself “excited” to have such an aggregation partner and said that this represents an extension of an already “fruitful relationship.”
The 1X2 Network Chief Executive Officer also mentioned that Michigan is just the start of the two companies’ collaboration in the United States, saying that “work is already well underway in other states.”
Steve Mayes, Digital Partnerships Director at Light & Wonder, described 1X2 Network as a supplier with a history of over 20 years of “producing slick, innovative content that is very popular with players.” The Light & Wonder executive added that he was confident that players in the United States would be “every bit as receptive” to the supplier’s gaming content “as players have been in the European markets.”
Source: “Light & Wonder to Premiere 1X2 Network Content in U.S. Through Exclusive Aggregation Deal“. Light & Wonder. February 2, 2024.