SOFTSWISS, a renowned supplier of certified software solutions, analyzes the trends in the online casino gaming industry to find out that slot games continue to hold the largest share in the online casino market. SOFTSWISS has measured the recent performance of Slot Games, Live Dealer Games, and Crash Games segment to reveal that the Slot Games segment still covers around 80 percent of the online casino market.
Slot Games Segment
For the purpose of the study, the provider of one-stop-shop casino and aggregation platforms and other solutions to international operators analyzes more than 300 customers and around 16,500 games. The study used parameters such as the gross gaming revenue and handle achieved by the SOFTSWISS Game Aggregator platform in 2023 and the beginning of 2024. The research finds that slot games took an 85.56% market share in 2023 and an 83% share at the beginning of 2024. This segment is therefore expected to stay above 80% in the forthcoming period.
Top-Performing Titles
In 2023, Pragmatic Play’s Gates of Olympus and Sweet Bonanza slots were constantly included in the top 10 most popular games. But Push Gaming’s Retro Tapes took over the lead at the beginning of 2024 to move Pragmatic’s title to the second and third place, respectively.
Live Dealer Games
This type of games gained popularity over the subject period. Unlike slots, these games attract players ready to place larger bets and contribute to the handle with a lower bet count than slots. Therefore the average bet placed on card games in 2023 was 49.95€, compared to 0.75€ average slot bet placed on the SOFTSWISS Game Aggregator over the same period.
The most popular games from the category were roulette and card games. The segment was ruled by live casino games such as Crazy Time in 2023 and Prive Lounge Blackjack 5 at the beginning of 2024. As for roulette games, Playtech’s blockbuster Roleta Brasileira was leading the sub-category in 2023 to extend a high ranking in 2024. It is notable that this game is the most popular online gaming vehicle among players in Latin America.
Crash Games Category
This segment of the online gaming market follows the live casino games segment in terms of gross revenue generated in 2023 and the beginning of 2024. In 2023, the most popular crash game was Aviator by the Spribe studio, to be replaced by other titles in 2024. The trend testifies about the dynamics of this market segment and the continuously evolving player preferences.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented: “Analysing just the first month of the year doesn’t provide the full picture, yet we do this to predict emerging trends. While slots continue to reign supreme in the gaming world, the diversity we see among the top-ranked games highlights the varied interests of our players. It emphasises the critical need to maintain a diverse portfolio that meets different layer preferences, ensuring a rich gaming experience. Adopting this strategy helps attract a wider audience and retain players by offering them various options, reducing the likelihood of them seeking alternatives.”
Source: “Slot Dominance: Online Casino Games Snapshot 2024”. European Gaming. March 4, 2024.