Leading iGaming operator ComeOn Group has announced an exciting new venture, partnering with supermodel and Hollywood star Victoria Silvstedt to promote its Lyllo Casino brand. This collaboration brings international glamour to the Swedish casino brand, which has previously worked only with prominent local celebrities.
The Ad Appeals to US Audiences
Front lining Lyllo Casino’s new campaign is Victoria Silvstedt—a name well-known to most thanks to her highly successful modeling career. Her achievements include prestigious titles like Miss Sweden and Playboy Playmate of the Year and appearing on over 500 magazine covers. The campaign also features the multifaceted Swedish personality Carolina Gynning, known for her work as a podcaster, actress, and designer.
The new ad has Silvstedt and Gynning strategizing about introducing Lyllo Casino to the American market. It begins with the duo lounging by a pool in identical stylish attires, talking about the potential for Lyllo Casino to make a splash in the US, with Silvstedt confidently asserting that “Americans will love it.”
The scene then cuts to a fun dream sequence where Silvstedt and Gynning appear in pink cowboy hats, jeans, and Lyllo Casino T-shirts. The sequence features iconic American imagery, including a “Lyllowood” sign mimicking the famous Hollywood sign, the Statue of Liberty, and a “Welcome to Las Vegas” sign, all complemented by a yellow taxi with Lyllo Casino branding.
The spectacle continues with US fighter jets zipping across the sky, leaving red, white, and blue trails in their wake. Then Gynning holds up a mobile phone showing the Lyllo Casino app and yelps “yee-haw” as the dream sequence ends. Silvstedt jokingly questions if the vision was “too much” just before the sound of a jackpot win chimes from Gynning’s phone, with the Lyllo Casino logo on the screen.
Lyllo Casino Seeks to Bolster Its International Image
Efi Peleg, chief marketing officer of ComeOn Group, was excited to welcome Silvstedt as the company’s newest brand ambassador. Peleg lauded the famous model’s energy and humor, highlighting the shared values between her and Lyllo Casino. ComeOn Group has been quick to capitalize on growth opportunities and will undoubtedly use this new promotion to achieve lasting success.
“We are absolutely delighted to welcome Victoria to our team of brand ambassadors. This partnership is more than just a collaboration; it’s a celebration of what Lyllo stands for – a fun and vibrant gaming experience.”
Efi Peleg, ComeOn Group chief marketing officer
With the endorsement of several high-profile celebrities, Lyllo Casino positions itself in the market not only as a gaming platform but also as a lifestyle brand that embodies fun, excitement, and a touch of glamour. Silvstedt’s endorsement could inject new life into the Lyllo Casino, helping it stand out among rising competition and bolstering its presence in international markets.