10bet, an iGaming operator committed to offering best-in-class experiences to its players, has officially launched in Mexico. The company hopes to conquer the local market, becoming the go-to site for many Mexican gamblers.

Following this launch, players in Mexico can register and play with 10bet, accessing a rich suite of sports betting offerings and online casino games.

In terms of online casino, 10bet offers high-quality titles from cutting-edge studios. Gamblers can expect to find a vast selection of slots, classic games and live casino titles from studios such as Ainsworth, Evolution, NetEnt and Pragmatic Play.

In addition, sports enthusiasts will get an extensive list of sports markets for a variety of sports and leagues. By playing with 10bet, players can place wagers on the NFL, NBA, MLB, WTA, ATP, Champions League and a variety of soccer leagues and other sporting events. The operator promises smooth experiences that will allow fans to fully engage with the sport they are betting on.

Last but not least, 10bet will celebrate its foray into Mexico by unleashing a host of exclusive promotions and bonuses for local players. This will notably include prize wheels, welcome offers, loyalty programs, cash-back offers and odds boosters, among others.

A Big Moment for 10bet

Arthur Perry, 10bet’s CRO global, expressed his company’s excitement to enter the Mexican market. He noted that Mexico is a country that is known for its love for sports and online betting. He added that local players are sure to offer what 10bet has in store.

We are thrilled to bring the 10bet experience to the Mexican market. Mexico is a country with a deep passion for sports and online entertainment, and we are excited to offer Mexican players a thrilling and safe platform where they can indulge in their favorite games and sports betting activities.

Arthur Perry, CRO global, 10bet

The entry cements 10bet as a global gaming leader, further demonstrating its desire to reach as many players as possible. The company is known for taking responsible gambling seriously and always prioritizing player safety.

To that end, 10bet’s platform utilizes all tools and measures needed to prevent problem gambling and harm. Biometric verification and data protection systems allow 10bet to mitigate risk and provide fans with a risk-free platform. The operator fields a skilled customer support team that is always available for inquiries.

In other news, 10bet recently grew its footprint in Africa thanks to a hallmark deal with Bafana Bafana, South Africa’s national soccer team.

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10bet South Africa’s four-year collaboration with the South African Football Association (SAFA) marks a significant milestone for the company’s efforts in the region. The extra funds will be instrumental for the national team’s upcoming tournaments, while the operator will significantly bolster its brand recognition. This mutually beneficial partnership reflects the two parties’ shared values and paves the way for future collaborations.

Fans Will Have New Ways to Engage with the Sport

As the official betting partner of Bafana Bafana, 10bet will actively engage with soccer fans by offering unique experiences, exclusive promotions, and exciting betting opportunities related to the team’s matches and events. This collaboration creates a platform for soccer enthusiasts to immerse themselves in the sport, fostering a sense of excitement and community among fans.

Collaborating with South Africa’s soccer authority will ensure that the operator remains in touch with the evolving needs of audiences, guaranteeing long-term success. 10bet South Africa chief revenue officer Michelle Henriques Colborne was excited regarding the collaboration, highlighting the two entities’ shared values and commitment to their fans.

Bafana Bafana has played a pivotal role in bringing people together, generating excitement, and positively impacting communities. (It) is a perfect fit for our growing brand.

Michelle Henriques Colborne, 10bet South Africa chief revenue officer

This partnership provides an excellent opportunity to increase brand visibility and reach a broader audience of passionate soccer fans. 10bet will benefit from exposure through various community initiatives and social media campaigns. This heightened visibility will strengthen the operator’s position as a trusted and reputable South African sports betting brand.

10bet’s Support Will Bolster the National Team

Beyond the promotional aspect, the partnership between 10bet and SAFA emphasizes their shared goal of empowering South African soccer. The operator will support the national team during the next two Africa Cup of Nations (AFCON) tournaments, contributing to the sport’s enduring growth and success. SAFA CEO Lydia Monyepa was excited regarding the collaboration, hoping it would lead to long-lasting benefits.

We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football.

Lydia Monyepa, SAFA CEO

South Africa’s untapped sports betting market presents a compelling opportunity for operators. Despite 10bet’s late arrival in the country, the brand has already secured a stable foothold and plans to bolster its regional presence. However, 10bet’s newest partnership coincides with rising concerns regarding problem gambling in sub-Saharan Africa as regulators seem powerless to stop unscrupulous operators.

Despite the uncertain regulatory environment, 10bet recognizes the importance of responsible gambling and player welfare. The company’s newest partnership with SAFA relies on their mutual commitment to engaging audiences inclusively and responsibly while allowing soccer and betting fans to enjoy their hobbies to the fullest. Utilizing the authority’s significant local experience should allow 10bet to excel in the region and become an example for other operators.

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Playtech, a leading supplier of gaming tech, has unveiled a new partnership agreement with 10bet, a global iGaming brand. The partnership will see the former company supply its new partner’s business in the United Kingdom and Sweden with sports betting solutions.

10bet is a leading gambling company that boasts a loyal customer base of over a million players. Thanks to its engaging features and drive for innovation, the operator attracts new customers each day.

As a company that is dedicated to maintaining top-notch quality, 10bet recognizes the importance of technology and has decided to pick Playtech as its sole provider of sportsbook tech in the UK. The new deal will benefit both companies and will solidify Playtech’s position as a leading provider.

At the same time, Playtech will expand in the Swedish market, where it recently expanded its deal with Svenska Spel. Under the current agreement, Playtech will supply 10bet with its Player Management System, Playtech Open Platform and other tools. Sweden recently decided to regulate gambling and sports betting suppliers, requiring them to have a license before they can operate in the market.

Playtech noted that the current agreement with 10bet demonstrates the increased demand for sports betting – a vertical that is a top priority for the supplier.

The Deal Represents a Huge Moment for Playtech

Playtech’s chief operating officer, Shimon Akad, shared his thoughts on the partnership with 10bet. He said that his team is happy to join forces with the operator and expand its presence in the UK and Sweden.

Akad described the deal as a “huge moment” for the company’s sportsbook offering.

This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet. This is only the beginning of our relationship, and the opportunities are endless.

Shimon Akad, COO, Playtech

Meanwhile, Yuval Klein, a spokesperson for 10bet, said that the deal with Playtech is “truly remarkable.” The partnership, according to him, will greatly enhance his company’s sports betting offering in the UK.

This partnership delivers top-tier experiences, advanced player protection tools, and sparks UK sports betting. It’s a win-win situation, fostering growth for both 10bet and Playtech, while providing our fans with an exceptional sports betting experience.

Yuval Klein, spokesperson, 10bet

Finally, Klein said that his team is “wholeheartedly dedicated” to the current partnership and is looking forward to the future.

Playtech recently reported a strong start to 2023, highlighting its B2B and B2C growth. The report came a few days after the company penned a strategic deal with DAZN Bet.

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This marks an important achievement for the company as well, which has been growing its presence across the African region in general and bringing new content opportunities for local operators and their audiences.

10Bet will now have access to Spaceman which will introduce players to Pragmatic Play’s crash game for the very first time in South Africa and help both brands considerably expand their local presence and appeal to local audiences.

The game is simple enough, as it will see players bet on a Spaceman who takes to the stars in a rocket. At some point, the rocket will end up crashing, but the question is – when. As long as the Spaceman travels, a multiplier continues to increase – a player who ejects prior to the crash scoops up the entire payout.

The multiplier can reach 5,000x, but you must try to balance between the potential payout and the risk to crash. The game offers excellent graphics, fun gameplay, and intuitive UI that makes it easy to get involved right away and figure out the rest as you go.

Spaceman Makes His Debut in South Africa

Pragmatic and 10bet are happy to see this partnership form as it allows the supplier to bring more cutting-edge content to the market and offer inspiring solutions to local players. 10bet on the other hand is happy to get its hands on innovative content that will dramatically set its offer apart from other companies in the region.

Besides, 10bet and Pragmatic Play have already been collaborating in other regions, including Europe and Latin America. Irina Cornides, Pragmatic Play’s COO, hailed this fresh opportunity to deepen the ongoing collaboration between the companies and said that Spaceman was expected to truly take off with 10bet players.

“Spaceman is a beautiful game with uniquely engaging mechanics and hugely appealing social features,” Cornides explained. The partnership was similarly welcomed by 10bet South Africa CRO Michelle Colborne who was similarly happy with the opportunity to see the exciting game in the market.

“At 10bet South Africa, we’re trendsetters and committed to providing our players with the best gaming experience possible. Spaceman is a perfect example of the high-quality games that we have to offer,” Cornides said.

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In September 2021, the regulator launched a thorough evaluation of Blue Star Planet Limited, the company behind the 10Bet brand, after an investigation uncovered that the operator had several substantial problems with anti-money laundering (AML) policies and responsible gambling. 10Bet has taken steps to remedy these shortcomings, which is why the UKGC agreed to a settlement instead of a fine.

AML and Safe Gambling Measures Were Ineffective

According to the UKGC’s public statement, Blue Star Planet Limited was responsible for several egregious license breaches between November 2019 and June 2021. An investigation and subsequent section 116 regulatory review found failings in the operator’s processes aimed at preventing Money Laundering and protecting vulnerable people. Commissioners also uncovered weaknesses in its reporting arrangements, which was a substantial aggravating factor.

Blue Star has accepted the UKGC’s findings and acknowledged its shortcomings. The company agrees that its measures to limit customer deposits and prevent overspending were too relaxed. AML risk alert limits were also too high to be effective, and many clients managed to deposit significant amounts before any risk profiling occurred. The regulator also noted that the automated restrictions meant to limit high-velocity gambling were largely inefficient.

The Regulator Urged Other Operators to Take Notice

The UKGC’s report listed several aggravating and mitigating factors which informed their final verdict. It stated that the breaches were serious and directly impacted licensing objectives. The operator’s shortcomings also likely affected clients outside the scope of the investigation. According to the Commission, Blue Star’s senior management should have been aware of these issues but did nothing to remedy them.

However, the regulator noted that 10Bet took extensive steps to mitigate the issues, recognized its failings early, and cooperated with the Commission, promoting a more lenient verdict. The UKGC claims this case should serve as an example for the wider industry and urged other operators to review their compliance procedures.

Gambling operators should take account of the failings identified in this investigation.

UKGC official statement regarding Blue Star Planet Limited

Despite the severity of the violations, 10Bet managed to get away relatively scot-free. The operator must pay £620,000, which will go towards socially responsible causes. An additional £3,571.25 will be necessary to cover the Commission’s expenses regarding the case, and Blue Star must consent to the publication of the case details.

Overall, the UK regulator has had a busy start to the new year. The Commission already fined three other operators for similar violations. Vbet and TonyBet received relatively minor punishments, while Touch Games got slapped with a hefty $7.5 million (£6.1 million) fine due to its continuous failings. Such sanctions may seem heavy-handed, but a proactive and potent regulator is necessary for a healthy gaming ecosystem.

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