An important part of the renowned Softswiss ecosystem, a game content hub called the Softswiss Game Aggregator, is becoming more and more strong and slowly taking the position of the ultimate market leader.

Huge increase in revenue

All the aggregator’s projects were successful in July, and the revenue is here to show it: last month, the company earned more than €10 billion in total bets, which was a significant milestone for the company.

This is a huge accomplishment for Softswiss – not only does it show the impact it has on the gaming industry all around the world, but it also points out the strength of the company, which has more than 770 partners in its vast network in all corners of the world. The aggregator isn’t so old – it started its journey in October 2015, and since then, it has established itself as the premier platform in the global gaming market. Its partner network was a great help on that journey.

Innovative tools and ever-growing product portfolio

Kantar Ukraine recently conducted research on behalf of the company among the operators, and the survey resulted in great news for the brand: most of the operators were very satisfied with the collaboration and products so far.

According to the survey results, the satisfaction rating was high – even 8.3 points out of 10 possible. Even more significant is the fact that more than half of the operators, even 51%, rated Softswiss Game Aggregator with 10. Compared to the previous year, that number improved by 14%.

Andrey Starovoitov, co-CEO at Softswiss, said: “The Softswiss Game Aggregator’s achievement of exceeding €10bn in total bets in July serves as an awe-inspiring testament to our team’s dedication and vision. This remarkable milestone reaffirms our unwavering commitment to progress and our ability to deliver a valuable product to esteemed partners. The Softswis’s steadfast commitment to excellence and relentless pursuit of innovation continue to drive our mission, advancing the iGaming industry through our cutting-edge solutions.”

Among the innovations Softswiss has introduced in the recent period is advanced local server infrastructure in LatAm. The product will help in optimizing the connection stability and ensure rapid data transfer.

Additionally, the company updated its famous Tournament Tool with the “Only Real Money” setting as its main addition. The tool is a great help to operators, enabling them to calculate the tournament results more accurately by including only real-money bets and wins, which will ensure that the players generate more profit for the companies.

Source: Piggot, Rachel. “Softswiss Game Aggregator hits €10bn in monthly total bets”, iGaming Business. August 23, 2023.

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Seeking to expand gambling in New York, the state confirmed plans for three downstate casinos earlier this year. The competition is fierce, given that only three licenses are planned but two of them are likely to be secured by existing racinos. This means that it is quite likely major gambling industry players to compete for the single license remaining.

Now, a recent report released by the New York Post reveals that Related Companies revised its plans for a new massive casino mega-complex at Hudson Yards in New York. The project has a price tag of $10 billion, according to Related’s CEO, Jeff Blau. It is expected to feature a luxury hotel with 1,700 rooms within a “resort” tower. This would complement the nearby Javits Center and is expected to help attract more visitors.

More importantly, the project is expected to offer casino gambling with the globally-recognized Wynn named as the operator. The proposed skyscraper project is expected to offer up to 250,000 square feet of gaming floor that will house craps, poker, roulette, as well as blackjack games. Additional amenities the project will include would be retail outlets, as well as fine dining options.

In addition, Related pitched a plan for a 2 million-square-foot office tower that would use a part of the 6.5-acre Hudson Yards located between 11th and 12th Aves. in New York. Still, according to Blau, the “centerpiece” of the billion-dollar project would be the Wynn-branded tower, offering supreme entertainment and hospitality options.

“It will be one of the most incredible tall buildings in New York City.“

Jeff Blau, CEO of Related Companies

The Company Faces Competition

Although Related undoubtedly has an ambitious plan for a downstate casino, competition is certainly not backing out. Only recently, Toom Reeg, Caesars Entertainment’s CEO, spoke about the company’s New York bid for a Times Square casino.

In an interview for News 12, Reeg discussed for the first time publicly the company’s plans for the Caesars Palace Times Square venue. He revealed that the project would include a 52-story skyscraper and will offer a gaming area of 250,000 square feet. Additionally, Caesars Palace Times Square would offer 950 hotel rooms.

But it’s not only Caesars that aims to secure a license in New York. Las Vegas Sands, another major industry player, said last week that it secured a 99-year lease approval from Nassau County. This marked an important step in the company’s plan for a $5 billion-dollar casino project near the Nassau Coliseum located in Uniondale.

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