Established game developer and third party aggregator across numerous regulated iGaming markets, 1X2 Network, has taken a significant step in expanding its presence in North America by partnering with BetMGM, a leading sports betting and iGaming operator. This collaboration, announced on May 9, 2024, enhances 1X2 Network’s reach and brings an array of popular games to BetMGM’s players.

Extensive Game Portfolio Now Available

The partnership with BetMGM enables the operator’s players to access a wide variety of slot and crash games from 1X2 Network’s diverse portfolio. This includes highly popular titles like Wolf Strike, Eagle Strike, and 1 Million Megaways BC from Iron Dog Studio, Reel Diamonds from 1X2gaming, and the Prospector Wilds series from Prospect Gaming. These games are known for their engaging themes, striking designs, immersive sounds, and exciting gameplay that keeps players engaged with every spin.

BetMGM players will also enjoy the innovative crash game, Crashout Maverick. Developed by 1X2 Network’s arcade division, AD LUNAM, this flagship game has garnered a global following thanks to its action-packed gameplay and near-instantaneous response times.

Initially, the 1X2 Network’s game selection will be available to BetMGM players in Michigan, with Ontario following shortly thereafter. The partnership plans to expand to additional North American markets, subject to regulatory approvals, in the coming year.

Strategic Market Expansion

Kevin Reid, Chief Executive Officer at 1X2 Network, commented on the strategic importance of this partnership: “We have ambitious plans for the North American market and what better way to build further momentum here than by partnering with one of the most prestigious operators, BetMGM. Our games are proving to be hugely popular with players in the US thanks to the great themes, bold design, and gripping gameplay built into each title. This includes Crashout Maverick, which has quickly become one of the top crash games in the market. This is a significant deal for 1X2 Network and really does mark our arrival as a leading content provider in the fast-growing market.”

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, expressed excitement about the partnership: “The partnership with 1X2 Network is a testament to our commitment to offer the broadest and best content to our players. We look forward to seeing them fire up the reels on big action slots such as Wolf Strike and enjoying the thrills and spills of Crashout Maverick.”

This collaboration underscores BetMGM’s dedication to providing a superior gaming experience to its users by incorporating top-tier content from 1X2 Network. The partnership is poised to significantly enhance the gaming options available to BetMGM players, ensuring a diverse and engaging experience.

The alliance between 1X2 Network and BetMGM marks a pivotal development in the North American gaming landscape. By integrating a wide range of high-quality slot and crash games, the partnership not only broadens BetMGM’s gaming portfolio but also establishes 1X2 Network as a formidable player in the market. As the partnership evolves, players can look forward to an enriched gaming experience with more innovative titles on the horizon.

Source: 1×2 Gaming press release. May 14, 2024.

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Light & Wonder, one of the world’s most important suppliers of software and content for online casinos, has announced it reached an agreement with 1X2 Network, a supplier of online casino games, to distribute its content in the United States.

The first state to witness the aggregation of content from 1X2 Network into the Light & Wonder platform is going to be Michigan, but the near future could see the deal expand to more American states.

The aggregation platform developed by Light & Wonder is one of the most powerful iGaming distribution tools in the United States and the global gaming giant has signed several agreements with game studios to distribute their content. In October 2023 Light & Wonder announced the launch of live casino content from Authentic Gaming, a company which it had acquired in 2021, in the state of Michigan.

Light & Wonder, previously known as Scientific Games, is one of the most powerful cross-platform gaming companies. The conglomerate has three complementary businesses and a team which comprises over 6,000 people.

1X2 Network offers a wide range of online casino gaming content, including slot games, virtual sports games, instant win titles and crash games. The company has four separate studios: 1X2gaming, Iron Dog Studio, Prospect Gaming and Ad Lunam. The company already had a partnership with Light & Wonder in Europe and now the collaboration has expanded to North America.

Exciting Partnership

Speaking about the collaboration with Light & Wonder, Kevin Reid, the Chief Executive Officer of 1X2 Network, declared himself “excited” to have such an aggregation partner and said that this represents an extension of an already “fruitful relationship.”

The 1X2 Network Chief Executive Officer also mentioned that Michigan is just the start of the two companies’ collaboration in the United States, saying that “work is already well underway in other states.”

Steve Mayes, Digital Partnerships Director at Light & Wonder, described 1X2 Network as a supplier with a history of over 20 years of “producing slick, innovative content that is very popular with players.” The Light & Wonder executive added that he was confident that players in the United States would be “every bit as receptive” to the supplier’s gaming content “as players have been in the European markets.”

Source: “Light & Wonder to Premiere 1X2 Network Content in U.S. Through Exclusive Aggregation Deal“. Light & Wonder. February 2, 2024.

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NASDAQ and ASX-listed Light & Wonder, Inc. has announced an important exclusive aggregation deal with 1X2 Network to help the latter roll its content for the US public. 

According to the terms of the agreement, 1X2 Network’s games will debut for gamers in Michigan. 

The deal also signals an important entry for 1X2 Network into the vibrant market in the US while leveraging Light & Wonder’s premium aggregation platform.

The newly inked agreement is just one of the freshest on a long list of similar studio deals signed by Light & Wonder, further proving the strength of its leading platform and distribution network on the American market where it continues to deliver content that is both dynamic and immersive to the greatest names in the industry.

1X2 Network, Ready for Launch in the US

1X2 Network, which is well-known for its versatile content featuring crash games, slots, instant win games, and virtual sports, is getting ready to launch on the gaming scene in the US in the near future. 

Its content is a result of the hard work of its four internal studios, 1X2gaming, Iron Dog Studio, Prospect Gaming, and Ad Lunam.

The decision to enter the US market will build on a successful European alliance, proving the strength and potential of the collaboration.

1X2 Network’s chief executive officer, Kevin Reid, commented on the content expansion decision, expressing excitement for having Light & Wonder as their exclusive aggregation partner which is expected to help them extend their lucrative ties and leverage their strong platform for wider distribution.

Reid explained that while their work will be initiated in The Great Lake State, work was already “well underway in other states.”

Light & Wonder Expects to Repeat Success in Europe

Also commenting on the new exclusive aggregation agreement, Light & Wonder’s digital partnerships director, Steve Mayes, praised 1X2 Network’s long history spanning across two decades “of producing slick, innovative content that is very popular with players.”

Mayes also called it “great” to be able to start introducing 1×2 Network’s games to players in the US who are expected to be “every bit as receptive as players have been in the European markets.”

Light & Wonder focuses on creating content, hardware, and systems that bring together iconic titles across all places and channels while turning games into expansive entertainment and thrilling players with “characters and stories they can’t get enough of.”

In January, the company appointed Michael Marchetti to the board of directors. Last October, ReelPlay and Light & Wonder announced a four-year expansion of their current deal.

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The popular B2B platform for content and aggregation solutions, REEVO, partnered with 1X2 Network to present its fantastic portfolio with more than 8.000 different games to the new audience, unlocking new possibilities for further expansion.

Strategic mutually beneficial partnership

1X2 Network is one of the leading content providers and aggregation platforms in the whole iGaming sector. Its vast network of customers will be able to try thrilling REEVO’s content of slot and table games. The strategic partnership established between two industry giants will surely strengthen their positions in the whole iGaming market. The offering is really impressive, and 1×2 Network’s fans will be happy to hear that among the releases that will be included in the offering will be hit games such as Electro Reels, Reel Fortune, as well as Blackjack. On top of that, the most recent release, the long-expected Crown Heist, will be added to the 1X2 Network portfolio.

The name of 1X2 Network is known in the whole industry as a reliable and trusted partner that has a history of successful partnerships with big industry names. The company delivers quality and unique content, followed by fantastic innovative gaming experiences that are provided to its partners and customers. The company’s main mission is to create smooth gaming environments while enhancing the player’s acquisition, retention, and engagement. This is what REEVO wanted to focus on, so it’s not surprising that the two companies decided to partner up.

Petra Maria Poola, Head of Sales at REEVO, said: “We are thrilled to partner with 1X2 Network, and with over two decades of experience, 1X2 Network has earned its reputation as a trusted and reliable partner. At REEVO, we take immense pride in curating a diverse range of engaging, high-performing titles that resonate with players. This partnership with 1X2 Network provides us with a remarkable opportunity to reach a broader audience and showcase our commitment to excellence in iGaming. We look forward to a fruitful collaboration.”

Christopher Loftus, Commercial Director at 1X2 Network, added: “REEVO’s content has been on our radar for some time now, so we’re delighted to make it available via our network and further expand the breadth of high-quality games on the 1X2 Network platform. REEVO offers a fantastic range of graphic-rich iGaming formats that we expect to resonate well with our client base and their players.”

At the moment, REEVO’s portfolio consists of more than 8.000 thrilling games from more than 70 game providers from all around the world. The offering includes slots, table games, and live gaming experiences collected from various third-party suppliers.

According to the company, it is planned to add more than 60 new game providers by the end of the year.

Source: Pal, Hunor, “1X2 Network Integrates REEVO’s Content Portfolio”, EuropeanGaming, October 12, 2023.

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NetBet Italy, a flagship iGaming operator based in Italy, is pleased to announce a content distribution agreement with 1×2 Network, a UK-based developer and provider of online virtual sports, fixed odds and casino games. The deal includes the official integration of 1×2’s large gaming portfolio on the NetBet Italy platform.

Goals of the partnership

With this partnership, NetBet Italy hopes to solidify its presence in the Italian market and introduce latest content to their already loyal and new audience. Examples of content that will be hosted on the NetBet Italy platform are: 1 Million Megaways BC, Megaways Jack and The Magic Beans and Branded Megaways.

What’s more, both operators work under the same goal, which is to bring players the ultimate gaming experience, meaning that this partnership will provide an “out-of-this-world” gaming experience to existing and new players as it combines NetBet Italy’s powerful market presence and the aforementioned commitment to players satisfaction with 1×2’s renowned skill when it comes to developing premium casino games.

Commenting on the partnership, Claudia Georgevici, Public Relations Manager of NetBet Italy, said: “We are happy to join forces with 1X2 Network and introduce its thrilling portfolio of games to our esteemed players. Our focus has always been on providing the ultimate gaming experience and this partnership will allow us to further expand our offerings and meet the diverse preferences of our customers.”

On the other hand, 1×2 Network will enjoy the new popularity that comes with combining its portfolio with the top-quality content created by NetBet Italy, which means that in the future we can expect the company to further strengthen its presence in the Italian regulated market and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio, which players can access by opening the NetBet Italy website.

Also commenting on the partnership, Christopher Reid, Account Director for 1X2 Network, said: “We are delighted to partner with NetBet Italy. Our games have a strong track record in the Italian market so it’s fantastic to sign with such a leading brand there and we believe that our innovative and engaging games will resonate well with NetBet Italy’s players.”

About

Officially founded in 2008, NetBet.it is a “single-member BPG SRL site.” It is the first online gaming company in Italy, meaning that is already established as a leader, and is licensed by the Customs and Monopolies Agency (ADM).

1X2 Network, officially launched in 2002, is a UK-based content supplier and aggregator. Its customized content is one-of-a-kind and that’s why it is considered the leading UK-based aggregator, which means that it allows operators to combine the well liked game with their specific brand and brand mark. Besides having aggregated content from a selection of third party vendors via 3PI (3rd party interface), this supplier is at the forefront of HTML5 development with a diverse portfolio of table games, sports and slots.

Source: “NetBet Italy and 1×2 Network Announce Partnership”, European Gaming, September 25, 2023

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1X2 Network, a leading iGaming supplier of popular online casino games, announced that it has been cleared for launch in the state of Michigan. According to the company, it has been formally granted a full supplier’s license by the Michigan Gaming Control Board, the state’s gambling regulator.

The company described its entry into the Great Lakes State as a “key milestone” in its expansion in the United States and the Americas as a whole.

Thanks to the approval, 1X2 Network will be able to launch games from its proprietary game studios in the state. This includes content from Iron Dog Studio, Prospect Gaming and AD LUNAM, allowing local operators to enhance their product offerings.

As a result, players in Michigan will get to try out games such as 1 Million Megaways BC and 1 Million Fortunes Megaways. In addition, gamblers will also be able to give Iron Dog Studio’s Strike Series of Hold and Win titles a shot.

In 2022, 1X2 Network successfully launched its content in the Canadian province of Ontario. The content of its in-house studios resonated with Canadian gamblers, proving to be a hit among NA audiences.

1X2 Network is Excited to Grow in North America

In addition to established games, players in Michigan will also get to play AD LUNAM’s inaugural game Maverick via the 1X2 Network. The AD LUNAM brand launched Maverick in February amid growing demand for crash gaming content.

1X2 Network noted that Maverick is “one of its first forays” into crash and multiplier gaming.

1X2 Network’s chief executive officer, Kevin Reid, commented on the new deal, expressing his pride to bring the company’s content to the United States. He praised Michigan as a visionary state because it was one of the first states to “fully appreciate the powerful opportunities for regulated iGaming.”

Reid concluded that his team trusts in the regulation of gaming and is excited to grow its presence in North America.

We share Michigan’s belief in the sector’s future being in regulation, and we welcome the challenge to strengthen our position in the USA amongst such exciting competition.

Kevin Reid, CEO, 1X2 Network

In other news, 1X2 Network recently agreed to provide Hub88 with some of its best games.

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As a result, Hub88 will have access to a number of outstanding games that are designed to significantly strengthen its ability to deploy prime experiences for its partner operators.

Hub88 Gains Access to more Games with 1×2 Network

The games provided to Hub88 feature titles from established suppliers and studios, such as Iron Dog Studio, AD Lunam, 1x2gaming, and Prospect Gaming, all proprietary suppliers in the 1×2 Network.

Apart from these, there is also the aggregated content from other hand-picked suppliers that are also considered among the best in the industry. This means that Hub88’s partner operators will gain access to games such as Maverick, Megaways Jack, Rainin’ Money, and The Prospector Wild Series, among countless others.

Hub88 head Ollie Castleman has welcomed this opportunity and said that 1×2 Network was a supplier with an outstanding collection of opportunities to offer to partners. Castleman added:

We are extremely pleased with our commercial partnerships to date this year and collaborating with 1X2 Network is another feather in the cap as we push forward with our growth trajectory.

Hub88 head Ollie Castleman

Meanwhile, 1×2 Network commercial director Chris Loftus argued that the company was determined to ensure that it continues to increase its global footprint and reach. One way to do this is through partnerships with established platform providers such as Hub88.

Presently, 1×2 Network has more than 120 studios and delivers them to partner operators all over the world. Hub88 offers an agile integration platform solution that leverages a single API to help build up online gaming operations.

Hub88 Makes It Easier for Partners to Thrive

Hub88 makes it easier to track performance and KPIs in real time and offers its solutions for partners on the go through an iOS and Android mobile app. Hub88 has been actively growing the number of content that it provides.

Recently, the company teamed up with SlotMarix and formed a new alliance together to help Hub88 clients gain access to the outstanding collection of titles featured in the aggregator. Other similar partnerships have been negotiated with the likes of Platipus and Lady Luck Games, among some of the prominent suppliers that have gone over single integrations rather than as part of bigger aggregators.

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As a result, Highlight Games Limited will see its games featured with operators across the 1×2 N Network which focuses on helping select studios and their products strike home with more online operators and their audiences.

Sports Fans Get More Games to Play

Highlight Games develops esteemed instant and virtual win content that makes it a perfect fit for 1×2 Network which is constantly looking to add more innovative and worthwhile content to its window shops. Among the games that 1×2 customers will be able to access as a result are select titles, such as Manchester City’s “Scratch of the Day” instant win game and SOCCERBET, which is available in several languages.

There are also NBA and IIHF International Ice Hockey games to add even more variety to the games that you can experience and enjoy. Commenting on this opportunity, Highlight Games co-CEO Steven Holmes said that he was absolutely stoked to see his company’s products launch with the 1×2 network.

This agreement will broaden the availability of our products even further, and I look forward to sharing news of more content featuring teams from premium football leagues available via 1X2 in the near future.

1×2 Network commercial director Chris Loftus was similarly pleased with the opportunity to see the network grow with yet another trusted and respected partner.

“Football holds universal appeal with players, and virtual sports have been a pillar of our brand since day one, We’re delighted to have the opportunity to be offering these innovative games that feature some of the best teams and players in the business,” Loftus added, focusing on the fact that Highlight Games appeals to soccer and sports audiences and does so through inventive and innovative game design.

1×2 Network has been growing its reach of titles and available partner operators at a good pace over the past several weeks and months. The company boosted its capacity with AD LUNAM and Rogue rollout in February and secured another important content tie-up with 7777 gaming in March.

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Rogue is an author of a number of excellent titles and disruptive game mechanics which have been slowly winning over iGaming crowds in different markets. Some of the studio’s disruptive features for the industry include options such as Fusion Reels, Wildfire Reels, and Interspace.

Rogue’s Innovation Makes Impression on Players and Businesses

Because of this, Rogue has been able to establish itself as an up-and-coming studio with a promising future in the industry. The alliance with 1×2 Network will serve as a further springboard for this ambition and make it easier for the company to launch with more operators and make its products known.

Rogue recently launched Overdrive, which features the Turbo Reels mechanic. Basically, the mechanic allows players to increase the split-reel dial and theoretically improve the frequency of payouts.

Games such as Punk Rocks feature the Raze Reels mechanic which offers a varied number of symbols to generate cluster wins that bring along more wild symbols and blocks, all integrated seamlessly and meaningfully into the core gameplay and offering players entertaining ways to win. Rogue has been busy putting out some prominent titles all the while, with Mega Laser Kitty Cubes and Rave Up all part of the latest releases.

1×2 Network’s powerful aggregation platform will make it much easier for these games to reach new customers. 1×2 Network commercial director Chris Loftus was similarly pleased with the news and said that Rogue’s games are some of the best owing to their unique iGaming concepts and stand-out offers. He added:

At our core, we believe in innovation, and Rogue is a new company that’s bursting with ideas for themes and mechanics. We at 1×2 Network cannot wait to bring their games to our customers.

1×2 Network commercial director Chris Loftus

Rogue’s John Parsonage, was similarly pleased with the opportunity to join the 1×2 Network, touting some of its best-known members, such as Iron Dog Studio and 1×2 Gaming. “It also means the full suite of Rogue games will be enjoyed by a whole new audience. This is an exciting new chapter in the Rogue story.  It’s time to Change the Game and go Rogue,” Parsonage concluded.

A month ago, 1×2 Network also added the rising star Gromada to its list of partnering studios.

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