Steve Rogers’ new infusion of funds in the provider of “best in class, free-to-play games” that boost customer acquisition and engagement, 20SHOTS, joins similar investments aimed at the same company announced by other big names in the industry.

The list includes Gambit Research’s former chief executive officer, Jasper White, Playtech BGT Sports’ chief commercial officer, John Pettit, and Press Box PR’s founder and managing director, Alex Donogue.

Ambitious Growth Plans for 20SHOTS

The affiliate product provider, home of the world-famous Fantasy5, one of the fastest-growing fantasy soccer free-to-play soccer games in the UK industry, is constantly busy creating sustained growth for companies part of the iGaming and Sports industries.

20SHOTS’ chief executive officer and co-founder, Jacob Kalms, spoke about the new development, reiterating that their “ambition” was to turn into one of the leading affiliate marketing technology platforms in the industry. 

Kalms further explained that this goal will be possible by attracting “the right strategic investment from the gaming industry and beyond,” commenting that Rogers’ investment was expected to boost their commercial growth abilities as well as the smooth integration of their constantly diversifying array of products with their partners.

The new investment secured from Inspired Entertainment’s ex-chief commercial officer of Virtual Sports joins a prestigious list of other deals brokered by Rogers, including agreements with iconic sports figures such as Mike Tyson and Shaquille O’Neal or US sports leagues including the National Basketball Association and the National Football League.  

“20SHOTS Has the Potential to Accelerate” Customer Retention

Rogers, who will be given a critical role in helping 20SHOTS grow its offering for a wide array of markets next to their current team and investors in and out of the gaming industry, has also commented on his decision to fund the company. 

He explained that, over his two and a half decades in the industry, he witnessed the way innovative technology and the development of products from expert marketing platforms can positively affect the commercial capabilities of affiliates, operators, and other third parties. 

He added that 20SHOTS “has the potential to accelerate how operators recruit and retain customers” with special emphasis on the constantly changing environment with fresh regulations using fantasy sports that can stand out in any crowded marketplace.

Rogers also expressed his eagerness to start working with CEO Kalms, the company’s management team, and the rest of the investors to beef up the growth of 20SHOTS’ product roadmap and help it reach new territories while ushering in a new growth era for them.

Earlier in the week, 20SHOTS announced it signed its fifth partner deal in the Brazilian gaming market with operator Bitx.bet. The latter will be one of the provider’s first partners running the Paulista league with Fantasy5.

Last September, BoyleSports extended its partnership with 20SHOTS for the same game.

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20SHOTS, the fast-growing business-to-business betting software supplier, announced it forged a new deal, allowing it to expand the reach of its famous soccer jackpot game. On Thursday, the company revealed it joined forces with Grosvenor Casinos, allowing the leading casino and sports betting operator to gain access to its flagship free-to-play soccer jackpot game called Fantasy5.

The popular jackpot game allows users to pick five players to “beat their fantasy points target in five weekly games.” The customers that guess correctly all five picks will benefit from a £10,000 ($12,800) jackpot from Grosvenor Casinos. If more than one player makes the correct guesses, the jackpot is shared between them. Under the terms of the new agreement, Grosvenor Casinos will deliver the soccer game with its own branding. Additionally, the free-to-play soccer jackpot game will have a separate player pool from 20SHOTS.

The launch of the new soccer jackpot game is planned for Friday, August 11, 2023, via GrosvenorCasinos.com. The introduction of the thrilling new game comes just in time for the start of the new season of the Premier League and is expected to engage with new audiences and existing fans of the sport.

Earlier this year, Grosvenor Casinos confirmed the launch of its Live Casino Studio. Back in February, the leading betting and gaming company expanded its offering by bringing in live casino options for its growing customer base.

20SHOTS Continues to Expand

Jacob Kalms, 20SHOTS’ co-founder and CEO, was delighted about the new collaboration with Grosvenor Casinos. He acknowledged that the deal represents a major milestone for the company and reminded that 20SHOTS has a partnership with BoyleSports for the Fantasy5 game too, offering thrilling experiences for customers in the UK and Ireland.

Kalms said that 20SHOTS is excited to expand Grosvenor’s offering and position within the market. “We expect that its decision to offer a £10,000 jackpot will make it especially appealing to players and we look forward to a successful season,” said 20SHOTS’ co-founder and CEO in conclusion.

“We now have multiple partners across multiple jurisdictions and we have a number of further partnerships due to be announced imminently.“

Jacob Kalms, co-founder and CEO at 20SHOTS

Tom Orton, Rank Group’s director of sports, the parent company of Grosvenor Casinos, added that the collaboration brings excitement. He said: “We were really impressed by the company’s retention and engagement figures and believe it is going to be a very successful acquisition and retention tool for our brand.” Finally, Orton said that the launch of Fantasy5 complements the company’s vision for the Premier League and anticipated growth.

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