Online casino and sports betting giant BetMGM has unveiled a renewal of its strategic partnership with the Philadelphia 76ers (Sixers), a Philadelphia-based professional basketball team. As per the agreement, BetMGM will continue to serve as the sports team’s official sports betting partner.

In the multi-year extension of the partnership between BetMGM and the Sixers, the two parties will work on special VIP fan experiences and watch parties. In addition, BetMGM will offer in-market odds boosts and will get increased courtside signage at Wells Fargo Center, the Sixers’ home arena.

Throughout the 2023-2024 regular basketball season, the operator will curate VIP fan amenities. This will include courtside access to pre-game shootaround, as well as luxury seating for games. Fans in Pennsylvania and New Jersey will also be able provided a 50% live odds boost token they can use during the Sixers’ games.

As mentioned, the BetMGM signage across the Wells Fargo Center will be increased. The company’s logo will feature across the arena on the grandstand, videoboard and courtside LEDs. In addition, the operator’s brand will be promoted across the Sixers’ social platforms and email campaigns.

Furthermore, MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City will continue to serve as an official away game host of the basketball team. The resort will also host VIP watch parties for invited guests, will hand out merchandise and will feature appearances by 76ers alumni.

The Two Parties Will Allow Fans to Embrace Competition

The Philadelphia 76ers chief revenue officer, Katie O’Reilly, commented on the extended agreement, saying that her team is happy to join forces with BetMGM and provide opportunities for fans “to embrace competition.”

We are thrilled to build on our continued success here in the Philadelphia market and offer our unique experiences for BetMGM customers and 76ers fans alike.

Katie O’Reilly, CRO, Philadelphia 76ers

Matt Prevost, BetMGM’s chief revenue officer, also commented on the agreement, saying that the extension of the partnership will allow his team to improve the gameday experience for fans, both in the arena and at home.

We look forward to continuing our rewarding relationship with the 76ers this season and beyond.

Matt Prevost, CRO, BetMGM

Last but not least, Travis Lunn, the president and chief operation officer of Borgata Hotel Casino & Spa, said that his team is excited to continue serving as an official away game host of the basketball team. He noted that the resort will once again welcome fans of the Sixers to its BetMGM Sports Lounge.

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