The fast-growing provider of games for the iGaming sector, Booming Games, confirmed it joined forces with the leading online casino brand that is a part of 888 Holdings, 888casino. Under the terms of the new partnership, the iGaming content supplier expanded its footprint on the Old Continent. Announced Friday, the new content agreement saw Booming Games deliver its games for the leading casino brand, powering its offering for the regulated gambling sector in Spain.

As a result, players of 888casino will now be able to access thrilling titles from Booming Games that stand out with unique themes, different volatilities and engaging features. Such titles ensure entertainment for different types of players and complement 888casino’s commitment to delivering the latest and most popular games to its growing customer base.

Ofir Gal-Mor, 888’s head of content, revealed that the company is thrilled to expand its offering for customers in Spain with the addition of content from Booming Games. He outlined that the iGaming supplier’s titles perfectly match 888’s commitment to delivering exceptional casino experiences. Finally, Gal-Mor said: “With unwavering confidence in the alignment of our strategic visions, we eagerly anticipate the mutually beneficial outcomes that will arise from this partnership.”

“We are delighted to announce the addition of Booming Games to our esteemed portfolio. As a leading game provider, their diverse and engaging range aligns seamlessly with our commitment to delivering premium content.“

Ofir Gal-Mor, head of content at 888

The Deal with 888casino Represents a Milestone Achievement for Booming Games

Currently, 888casino offers a wide range of games, including exclusive titles from 888’s in-house content studio, Section8. Renowned as a leading iGaming and betting operator, the company currently has more than 25 million customers across the globe.

While the deal with Booming Games will propel 888casino’s offering, it also expands the reach of the iGaming provider’s titles. Only recently, the provider inked another European-facing deal by agreeing to supply games for Holland Casino in the Netherlands.

“Partnering with 888, a leader in the gambling sector, marks a significant milestone for our company. 888 distinguishes itself by offering the most secure, fair, and trusted online betting environment globally.“

Frederik Niehusen, chief commercial officer at Booming Games

Frederik Niehusen, Booming Games’ chief commercial officer, acknowledged that the deal with 888 represents a milestone moment for the company. He spoke about the leadership position that 888 holds within the global iGaming vertical, explaining that the company offers secure and fair services to its customers around the world. Finally, Niehusen said that the partnership with 888 in Spain grows Booming Games’ footprint in the European country.

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These include Italy, Sweden, Denmark, and Romania, all of which will see the local 888casino websites get a serious content injection thanks to Playson, a fast-growing supplier of spot-on products.

Playson and 888casino Continue to Grow in Europe Together

The deal will not cover the full extent of the Playson portfolio, but it will introduce 13 of the company’s most coveted and appreciated slots in Italy, Denmark, Romania, and Sweden. 888casino is one of the oldest and most respected brands not just in Europe, but very well the rest of the world.

The company launched its operations back in 1997 and it has now seen more than 25 million players access its casino platform and pick from more than 2,000 slot games. The arrival of content from Playson will significantly boost 888casino’s portfolio, including excellent games to its library, among which are Playson blockbusters such as Luxor Gold, Royal Coins 2, and Lion Gems.

Playson and 888casino have already collaborated earlier in 2023, but the expansion with the new 13 titles into new markets should see more innovative options available to players moving forward. Playson head of partnerships Christos Zouliantis welcomed the opportunity to see so many of the company’s games now showcase with one of the leading brands in Europe and the respective markets. Zouliantis said:

We are thrilled that 888casino will be showcasing some of our best titles across four of the most revered markets in Europe. It takes our existing partnership to the next level and demonstrates the faith that 888 has in our games offering to deliver exciting experiences.

Playson head of partnerships Christos Zouliantis

888casino and Pragmatic Happy with Their Collaboration

The head of partnerships was similarly excited about the opportunities that the supplier would enjoy in the specific markets, with Playson confident that it would considerably scale its local presence and awareness for its games.

Meanwhile, 888 Group managing director for International Unit, Nir Hakarameli, said that Playson was a great partner to be adding, as the supplier has a superb track record in European markets.

“At 888casino, our focus remains on providing a safe and enjoyable gaming experience to all customers which means working with the best suppliers is of the utmost importance,” Hakarameli said and added that the group welcomed the opportunity to grow in the targeted markets as well.

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