Altenar, a top-tier provider of sportsbook and iGaming software, has something exciting to share with its fans! And after a series of successes that the company has guaranteed since the beginning of the year, this iGaming giant has joined forces with Optimove, a leading CRM marketing platform.

Thanks to this alliance, Altenar will introduce personalized product recommendations through Opti-X widgets, setting a new standard in player engagement.

Elevating Digital Experiences

This promising collaboration, according to the source, aims to enhance players’ digital journeys by empowering Altenar’s operator partners with Optimove’s AI-driven recommendation engine, Opti-X. This innovative solution enables operators to boost customer retention and engagement by delivering tailored content based on individual preferences and behavior patterns.

Opti-X, part of Optimove’s Digital Experience Platform (DXP), leverages advanced algorithms to provide personalized recommendations across various digital channels, catering to both known and anonymous visitors. By integrating Opti-X widgets, Altenar’s operators can create dynamic and engaging content that enhances the overall player experience, whether on desktop or mobile platforms.

This strategic partnership not only strengthens Altenar’s global presence but also revolutionizes the sportsbetting stage, offering a cutting-edge solution that drives customer satisfaction and loyalty. With Optimove’s Opti-X, Altenar delivers unparalleled value to sports betting operators worldwide, ensuring they stay ahead in an ever-evolving market.

Award-Winning Sportsbook Solution

Altenar’s reputation as a provider of comprehensive and fully managed sportsbook solutions continues to grow, particularly in the vibrant Latin American market. Its award-winning platform prioritizes stability, security, and flexibility, guaranteeing an exceptional sports betting experience for players and operators alike.

Altenar’s partnership with Optimove marks a significant milestone in the iGaming industry, bringing innovation, personalized experiences, and long-term success for sports betting operators globally.

Charlie Williams, Commercial Director at Altenar, said: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience. That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”

Dan de Souza, Global Director of Partnerships at Optimove, said: “This announcement marks a significant milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth. As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalized recommendations, services, and products to keep them around for longer and coming back for more.”

Source: ”Altenar unveils Optimove partnership to enhance personalised content offering”. EuropeanGaming. March 14, 2024.

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Evolution, the industry-leading iGaming content supplier of premium live dealer games, has inked a strategic deal with Caesars Entertainment to broaden its presence across North America.

This partnership aims to introduce Evolution’s top-notch live casino offerings to players in various US states.

New Jersey Studio Expansion

As part of the agreement, Evolution and Caesars will collaborate to establish live casino studios in multiple US states, with a particular focus on New Jersey. The Tropicana Casino, owned by Caesars Entertainment, will host Evolution’s third live casino studio in Atlantic City. This expansion initiative shows the developer’s desire to deliver an even better gaming experience for players in the region.

Additionally, the brands will team up to launch new studio spaces within Evolution’s existing studios in Pennsylvania and Michigan. These strategic collaborations will enable Caesars players to access the supplier’s diverse portfolio of live casino games, including popular titles from brands like NetEnt and Red Tiger.

Through this partnership, Caesars players can look forward to an enhanced gaming experience, with access to its new partner’s immersive live dealer games featuring cutting-edge technology and captivating gameplay. Evolution’s state-of-the-art studios will provide players with an authentic casino experience from the comfort of their own homes.

Expanding the Reach of Live Casino Gaming

The collaboration between Evolution and Caesars marks a significant milestone in the expansion of live casino gaming in North America. Furthermore, the partnership aims to bring innovative and engaging live casino entertainment to players across the United States.

In the announcement, Evolution chief executive for North America Jacob Claesson, said: “Caesars’ expansion in the market is remarkable and noteworthy. We’re impressed by Caesars’ dedication and look forward to collaborating with them as they continue to expand their branded studio presence.”

Matthew Sunderland, Caesars Digital’s senior vice-president, and chief iGaming officer added: “Elevated live dealer experiences are an area of opportunity and something online casino players are continuing to show an affinity for. With this in mind, partnering on a deeper level with Evolution, the market leader in live casino offerings, made a lot of sense.”

Source: ”Evolution announces multiple new live studios with Caesars in US”. iGaming Business. February 20, 2024.

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Kinectify, a novel gambling risk management tech firm, has unveiled a new investment by Aristocrat Leisure Limited. The investment demonstrates the latter firm’s trust in Kinectify’s solutions and was joined by additional contributions from existing investors.

In addition to the investment by Aristocrat, Kinectify secured backing from a number of companies and organizations, including Acies Investments, the Eastern Band of the Cherokee Indians, Eilers & Krejcik Gaming and Mark Frissora, Caesars’ former CEO.

This incremental investment from leading companies in the sector demonstrates the gambling industry’s growing demand for tech advancements and risk management solutions. In addition, the move demonstrates the confidence gambling companies have in Kinectify and its products.

As a result of the investment, the tech firm is now poised to drive further innovation and release more AML and responsible gambling solutions.

Kinectify Welcomes Jason Walbridge to the Board

In addition to the investment, Aristocrat’s Jason Walbridge has become a part of Kinectify’s board of directors and will work to further bolster the strategic benefits between the two companies.

Walbridge is an experienced gambling industry executive who boasts over 20 years of experience in the casino and iGaming industries. He first joined Aristocrat in 1997 and held a variety of executive positions at the company, including VP of technology services, VP of operations, SVP of integration and service, SVP of R&D, integration and service, MD for EMEA and chief supply officer. He re-joined Aristocrat in 2022, leveraging his expertise to develop Anaxi, Aristocrat’s online gaming business.

Before re-joining Aristocrat, Walbridge held executive positions at NYX Gaming and SG Digital.

Walbridge’s unparalleled experience would be an important asset to Kinectify, allowing the company to continue driving growth and innovation.

Walbridge commented on his new position, expressing his thrill about joining the Kinectify board. He described Kinectify’s track record as nothing short of impressive.

I am thrilled to work with Kinectify to pioneer innovation in risk management across the gaming ecosystem. I’ve been impressed by Kinectify’s track record so far with its AML and responsible gaming technology, and I’m excited to facilitate deeper collaboration between our companies.

Jason Walbridge, director, Kinectify

In other news, Aristocrat recently expanded its presence in North America thanks to an agreement with Loto-Québec.

In January, Aristocrat also launched a legal claim against Dinh Toan Tran, its game design director, alleging that the man had stolen thousands of files.  

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The 1999-founded, London Stock Exchange-listed technology leader in the gambling industry, Playtech, has announced it has expanded its original agreement with BoyleSports, the Global sports betting and gaming company that operates in the UK, Ireland, South America, and Africa.

Previously, at the end of October 2020, Playtech announced it would extend its long-term agreement with BoyleSports for another five years, until 2025.

Playtech to Preserve Its Exclusive Provider Position 

The early extension of the deal that was scheduled to end in the year 2025 will see the Playtech giant keep providing its exclusive Live Casino offering to BoyleSports until 2025 while also maintaining its exclusivity over the latter’s branded live casino tables as well as the award-winning Poker and Bingo content until the end of 2028

Commenting on the fresh development, Playtech’s commercial director, Panos Scoursis, explained they were thrilled to expand their agreement with BoyleSports while looking forward to “continuing to deliver innovative solutions that meet the evolving needs” of their customers. 

Scoursis also took the opportunity to describe the partnership as a “testament” to their proven commitment to constantly offering top-quality gaming experiences to customers while staying fully committed to their goals to promote responsible gaming practices.

An Exciting Opportunity to Grow Business

Similarly, BoyleSports’ gaming director, Steve Payne, expressed delight with the four-year deal expansion while praising their “strong and successful partnership” with Playtech in the past few years. 

Payne called the extension “an exciting opportunity” to keep growing their business while generating the best possible experience across all of their verticals. 

In December, British gambling company William Hill announced it turned down a £700 million (approximately $887 million) takeover attempt from Playtech, according to a Sunday Times report.

During the same month, the pioneer of omnichannel gambling technology that uses its integrated platform technology Playtech ONE to deliver single wallet functionality, responsible gambling solutions, data-driven marketing expertise, and customer relationship management joined Danish betting and casino trade group Spillebranchen, alongside leading business-to-business solution provider for casino operators Evolution.

Known as Ireland’s largest independently owned sportsbook, BoyleSports is an Irish family-owned firm founded in 1982 that currently counts more than 390 shops spread across the UK and Ireland.

At the start of January, the company announced the appointment of Michail Koutsoukos as its new head of customer engagement. Koutsoukos has years of experience in the gambling industry, having served two of the most successful gambling companies in Europe, Kindred Group and Kaizen Gaming. 

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The Curaçao Gaming Control Board announced that it has added Cedric Pietersz to its supervisory board. The appointee will serve as the board’s new managing director from February 1, 2024, the body added.

Pietersz lacks prior experience in the gambling industry but boasts over 20 decades of experience in the fields of management and supervision. Prior to his current appointment, the man worked for Centrale Bank van Curaçao en Sint Maarten where he cultivated a lot of regulatory experience.

In his new position, Pietersz will be tasked with monitoring all licensing activity that takes place under the National Ordinance on Offshore Games of Hazard. He will leverage his experience in regulatory and anti-money laundering matters to ensure that everything aligns with the law and will also oversee the territory’s transition to the National Ordinance for Games of Chance (LOK).

Pietersz Joins at a Very Dynamic Time

Pietersz is looking forward to joining the regulatory authority and helping it open a new chapter. The hire released a statement on the matter, saying that he is honored to be joining the Gaming Control Board at such a “dynamic time.”

I am confident that together with the team and the supervisory board we will strategically steer the GCB into a new era while delivering value to all stakeholders including the minister of finance.

Cedric Pietersz, managing director of the Curaçao Gaming Control Board supervisory board

The new director was welcomed on board by Fons Simon, the supervisory board chairman. Simons confirmed that the new appointment will enable to regulator to usher in a new era of regulation.

The GCB is at a pivotal juncture and Cedric’s appointment marks the start of a transformative era.

Fons Simon, chair of the Curaçao Gaming Control Board supervisory board

Simon concluded that Pietersz boasts a proven track record in the financial sector and is well-versed in regulatory and anti-money laundering matters. Thanks to that, he will bring in a mix of strategic foresight, regulatory understanding and operational experience.

In the meantime, Curaçao’s Independent Advisory Body just raised concerns about the text of the LOK and its compliance with FATF’s AML requirements.

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The business-to-business leading online slots provider responsible for some of the world’s popular games in the industry including Book of Dead and Moon Princess, Play’n GO, has announced the expansion of its equally successful Reactoonz IP series with Gargantoonz. 

The new slot once again carries players to deep space in the mesmerizingly colorful sci-fi world envisioned by the studio, finally answering the wishes of its fandom who have been patiently waiting for the release. 

The game closely follows the events of Gigantoonz launched in 2022, when Dr Toonz managed to effectively forge the very first small one-eyed Gargantoon. 

Now, the same Dr is determined to run a few prize-winning experiments on the lucky Gargantoon and this way usher him into the Reactoonz society and trigger massive riches.  

Gargantoonz Metrics Overview

• Rows: 7
• Reels: 7
• Paylines: 5
• Volatility: Medium-High
• Max win: 7,000x
• RTP: 96%
• Min/Max Bet: 0.20-100
• Release date: November 30, 2023

Gamma Rays, the Black Hole, and Supernova Features

The game is played on a beautifully designed 7×7 cascading grid set against a deep blue backdrop that mimics the dark space. The void’s darkness is clearly interrupted by the nicely colored Reactoonz symbols representing the crazy characters. 

Your main goal as a player is to clear a minimum of five alien-themed clusters to score a win. As Dr Toonz is getting ready to test out a series of brand-new experiments, including his Gamma Rays, the Black Hole, and Supernova. 

As the meter is charged and it proceeds to unlock each new experiment, players enjoy new ways to scoop up more wins on the grid with the help of extra Wilds and increasing Multipliers. 

The final goal of the game which “continues to show the growth and innovation in grid slots” pioneered by Play’n GO, is to evolve the tiny Gargantoon to his apex form seen in the previous releases. 

The company’s games ambassador, Magnus Wallentin, expressed their thrill for being able to bring back the Reactoonz series “with more out-of-this-world features.” 

Wallentin explained that, in the year that had passed since the latest release from the series, they tried to come up with ways to “innovate the series” while preserving all the features that have triggered the success of the series.

The games ambassador explained that, once players start to use the Black Hole, Supernova and Gamma Ray features, they will be pulled at the core of the experiment.

The news comes after Play’n GO announced inking a new strategic partnership agreement with BeyondPlay in October.

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B2B content supplier and aggregator REEVO has unveiled a new partnership deal with Orbital Gaming, an innovative game development company. Under the deal, the latter party’s titles will be injected into REEVO’s aggregation platform.

The arrangement will help Orbital Gaming expand its footprint while bolstering REEVO’s already strong content library. Founded in 2019, Orbital seeks to reimagine traditional casino gaming by launching fast-paced engaging games that are suitable to both casino newcomers and experienced gamblers.

A major proponent of blockchain tech, Orbital Gaming develops provably fair games that seek to change the gambling industry. The company seeks to develop outstanding games that immerse players with crisp visuals, atmospheric themes and high-quality mechanics.

Orbital Gaming produces premium crash games that deliver unforgettable experiences to gamblers, as well as cutting-edge slots with top-notch engagement features.

REEVO, on the other hand, is a fast-growing aggregator that currently offers more than 8,000 games from over 70 providers. The company plans to add a whopping 60 more providers to its platform in 2023 alone.

REEVO’s portfolio includes slots, crash titles, table games and live casino offerings. REEVO is always on the lookout for premium content and has been adding more and more content from reliable third-party companies to its library.

The Deal Will Strengthen Both Companies

Orbital Gaming’s head of business development, Valerian Chanchibadze, said that his team is happy to join the REEVO family. He lauded the aggregator as a “forward-thinking” B2B company and said that the Orbital team is excited to inject its provably fair games into its portfolio.

Integrating our Innovative Provably Fair Category, Unique visuals and gameplay Crash, and our Upcoming slots into REEVO’s aggregation platform signifies our dedication to innovation and quality.

According to Chanchibadze, the collaboration will not only help Orbital Gaming grow but will also allow more players to experience its unmatched games. The business head reaffirmed his team’s commitment to evolving the iGaming sector and “propelling the iGaming landscape to new heights of excellence.”

Meanwhile, REEVO’s head of sales, Petra Maria Poola expressed her company’s delight about the partnership.

We are thrilled about our partnership with Orbital Gaming, as it signifies an important step forward for REEVO. Our shared vision of providing players with exceptional experiences makes this collaboration truly exciting.

Petra Maria Poola, head of sales, REEVO

REEVO has been going from strength to strength, teaming up with many notable gambling providers. A few days ago, it added games from the Latin American provider Vibra Gaming expanding its presence in the region.

Earlier this month, REEVO expanded its portfolio with games from Barbara Bang Games. This followed an earlier tie-up with RubyPlay.

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Endorphina has become the latest studio to see its content added to Relax Gaming’s Powered By Relax aggregation platform. Thanks to a newly-minted partnership agreement, Relax Gaming will help the provider’s games reach more operators and players than ever before.

As a result, Relax Gaming’s partnering operators will be able to get access to Endorphina’s engaging content, which includes hit games such as Joker Ra, Vampires 2 and Minotauros, among many others.

The Prague-based studio was founded eleven years ago and has grown to be one of the go-to suppliers of online casino content. Its games sport visually striking graphics and engaging gameplay that is backed by reliable math models. Endorphina’s portfolio currently numbers more than 100 games, which will now be integrated into Powered By’s lineup of 4,000+ titles.

The new partnership will greatly expand Endorphina’s footprint, allowing it to reach many new players who would enjoy what it has to offer. Relax Gaming’s robust distribution network of partners and its unrivaled speed to market will ensure provide Endorphina with the edge it needs to grow its presence.

Endorphina recently struck a similar deal with REEVO. Several months earlier, the supplier announced the rollout of its products with Cbet.

The Deal Is a Significant Milestone for Endorphina

Endorphina’s senior sales manager, Jonathan Martini, called the move a “collaboration between two of the industry’s leading online casino providers” and a “significant milestone” for his company. The tie-up, according to Martini, sets the stage for a new era of entertainment.

By uniting Endorphina’s visually pleasing games and the large number of regulated markets that they work in with Relax Gaming’s technical excellence, both companies will expand their global reach and boost their product offerings.

Jonathan Martini, senior sales manager, Endorphina

Relax Gaming’s recently-appointed chief product officer, Shelley Hannah, also shared her thoughts on the matter. She noted that her team is constantly seeking out new products to add to the Powered By Relax program. Because of that, Hannah and her team were happy to welcome Endorphina to the Relax Gaming family.

We are delighted to add Endorphina to our roster of third-party studios, adding a rich portfolio of engaging content and product creativity to our customers. We look forward to a successful future partnership.

Shelley Hannah, CPO, Relax Gaming

In the meantime, Relax Gaming continues to grow its proprietary portfolio of gaming content. A few days ago, the supplier launched a new samurai-themed slot called Torii Tumble.

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REEVO, a business-to-business provider and aggregator of iGaming content, has teamed up with Barbara Bang, an innovative gaming studio. Under the agreement, REEVO will add the developer’s titles to its vast aggregation platform.

Thanks to the agreement, REEVO’s partnering operators will secure access to Barbara Bang’s exciting games. REEVO described the studio’s content as innovative, fresh and captivating, saying that players are sure to enjoy it.

REEVO will seamlessly integrate the new content into its platform thanks to its robust aggregation capabilities. Its operator partners will also be able to efficiently access the new games and roll them out on their own gaming platforms.

REEVO’s comprehensive content library, including the newly-added games, is available to operators through a single API integration. In addition to aggregating games from industry-leading studios, REEVO produces its own proprietary content. The supplier aims to roll out two new games each month, ensuring that its partners and players always have something to look forward to.

Barbara Bang, on the other hand, is a fast-growing slots studio that quickly gained traction in the iGaming market. REEVO attributed the studio’s growth to its unique and imaginative ideas, adding that the innovative games will be a welcome addition to its aggregation portfolio.

REEVO has been very active when it comes to onboarding new content. In August alone, the aggregator added content from RubyPlay and AvatarUX to its impressive lineup.

The Two Parties Are Very Happy about the Deal

Ahikam Raviv, Barbara Bang’s head of partnerships and business development, expressed his company’s thrill to join forces with an aggregator as influential as REEVO. Raviv described the latter company’s team as “formidable,” praising it for recognizing and appreciating innovation.

Because of Barbara Bang and REEVO’s shared values, Raviv believes that the companies are in for a mutually-beneficial partnership.

Our shared dedication to excellence and creativity will undoubtedly pave the way for a remarkable synergy, propelling us to remarkable heights of achievement. Looking forward to a future defined by ingenuity and triumph!

Ahikam Raviv, head of partnerships and business development, Barbara Bang

Meanwhile, REEVO’s head of sales, Petra Maria Poola, also commented on the deal, welcoming Barbara Bang to the REEVO family. Poola praised the studio for its attention to detail and commitment to data-driven development.

Their [Barbara Bang’s] commitment to data-driven content development, combined with an acute focus on even the smallest player-centric details, perfectly aligns with REEVO’s philosophy of delivering tailor-made, captivating experiences that deeply resonate with our partners’ audiences.

Petra Maria Poola, head of sales, REEVO

Prior to the recent deals, REEVO also signed content agreements with Endorphina, 3 Oaks Gaming and Onlyplay.

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iGaming platform and white-label solutions provider licensed in Germany, The Mill Adventure, has announced an extension of its partnership with the leading payment platform with over 25 years of experience in the industry, Paysafe. 

The extended partnership will see The Mill Adventure’s German-based partner casinos along with their registered players get access to a richer selection of alternative payments solutions. 

The news comes after the full-service platform that supports over 5,000 games, 70 software providers, and more than 50 payment methods successfully integrated Paysafe’s digital wallets three years ago. 

Paysafe’s eCash Solution, Aimed at Players Who Like to Budget and Pay in Cash

Commenting on the new partnership expansion, Paysafe’s president of global gaming, Zak Cutler, acknowledged the importance of having a “smooth” payments process for player acquisition and retention. 

Cutler also emphasized that the same payment process should be able to guarantee that all types of consumer preferences in terms of security and trust are well taken care of, among others. 

Accordingly, Cutler expressed their delight to use their existing relationship with The Mill Adventure to provide “convenient” payment methods for their players. 

In order to start using the new option, players must sign up for a myPaysafe account and upload funds into it via Paysafe vouchers they can buy using cash, without having to concern themselves with being asked to provide any craft card or bank account details. 

A Paysafe’s Lost in Transaction research aimed at more than 14,000 consumers discovered that the demand for digital cash, which has been on an ascending trend in the last few years, has reached its highest peak in 2023. 

According to the results of the research, 31% of respondents who made use of eCash in the last year claimed they used this a lot more often than they did in 2022 when only 13% of participants used it.

Plus, 30% of eCash users in the last year called it their favorite payment method online. At the same time, 68% of respondents who admitted to wagering online also stated they would rather not reveal any financial information when making their payments online. 

Half of the interviewed participants believed that digital cash was the safest method of paying for online gambling while 52% called it the most convenient option.

The Mill Adventure’s head of fraud & payments, Bianca Costa, reiterated their commitment to offering “an exceptional iGaming experience for players” while calling the payment process a critical component. 

Costa added that by offering additional payment options including transactions based on cash like myPaysafe, The Mill Adventure should be able to further support its partners looking to provide “secure and convenient alternative” payment methods for more peace of mind, freedom of choice, and a better way of managing gaming budgets.

In mid-July, Betr announced its Ohio and Massachusetts customers would benefit from Paysafe’s technology via a freshly inked agreement. Earlier in the year, Paysafe announced it entered the Ontario market.

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