SiGMA Africa Awards 2024, one of the most prestigious awards in the industry, is over, and several companies won the awards. Among them is BetConstruct, one of the leading providers in the industry, which has been awarded the Best Online Sportsbook Provider.

Globally recognized provider

BetConstruct became famous for its efforts to deliver an exceptional sports betting experience to all its fans all over the world, and this award means it has been recognized by the industry’s experts.

The event saw a range of companies, both the ones with a lot of experience in the industry and beginners with a lot of potential. All of them have one thing in common: they were recognized for producing unique content and pushing the boundaries of gambling, contributing to improving the global gaming market.

BetConstruct is one of the leading innovators in the gaming industry. Its focus lies in providing its customers with unparalleled gaming experiences and creating unique solutions. The provider’s portfolio consists of modern sports betting and gaming products that are available across the whole global market. The company focuses on providing both customers and partners with exceptional experience, strengthening its position as an industry leader.

The Best Online Sportsbook Provider award represents the company’s dedication to delivering unique and advanced offerings to the market, but it’s also a sign that BetConstruct promises a lot of new, thrilling solutions that will shape the future of the global gaming market.

BetConstruct has been present on the market for more than 20 years, and in that period, it achieved huge success. Its offering includes both online and retail products, such as sportsbooks, classic casino games, live casino products, poker, skill games, an advanced social gaming platform, as well as sports data solutions. All of them are managed through SpringBME, a business management tool that enables secure and smooth operations.

The company is owned by SoftConstruct, one of the leaders in the global IT industry.

Prestigious award

Apart from BetConstruct, the companies that were awarded at SiGMA Africa 2024 are Sumsub, Smartx, Wa Technology, Digitain, Hollywood Bets, Hea, GR8 Tech, Kiron, WeWire, SA Gaming, Payler, Bitville, Bmit, Fast Track, 1xBet, SoftGamings, Softswiss, SEO Brothers, Rival, MarketCall, FinRax, and PayBrokers. The award was established by SiGMA Group, founded by Eman Pulis back in 2014. Its main mission is to research all topics in the industry and inform the public about them. Currently, the company has four ventures: SiGMA Events, SiGMA Play, Venture Capital, and SiGMA Foundation.

Source: Narayan, Niji. “BetConstruct Secures Prestigious Best Online Sportsbook Provider Award at SiGMA Africa 2024”. European Gaming. March 19, 2024.

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NeoGames subsidiary and leading content provider and aggregator, Pariplay, continues to expand its global footprint after announcing a new important partnership. The company unveiled Thursday it joined forces with Bet Network, paving the way for its expansion in the regulated gambling market in South Africa.

Under the terms of the new agreement, Pariplay will leverage Bet Network’s presence and knowledge within the market. The collaboration will see the leading aggregator utilize Bet Network’s National Manufacturing License to deliver its games within the regulated market in the country. Such titles would include games from Pariplay’s Wizard Games studio, along with third-party titles delivered via Ignite.

The Western Cape Gambling and Racing Board will initially certify Pariplay’s products for the region. Additionally, the aggregator confirmed it will consider further expansion in South Africa soon.

Iain Gutteridge, Bet Network’s managing director, was thrilled to see the company team up with Pariplay. He explained that the aggregator delivers an extensive range of games that are already popular with fans across the globe.

Moreover, Gutteridge predicted that Pariplay’s content would be well-received by the local players, allowing the company to expand its reach rapidly. “By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership,” he said in conclusion.

“Pariplay brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators.“

Iain Gutteridge, managing director of Bet Network

The Leading Aggregator Continues to Expand

The latest collaboration complements Pariplay’s growth trajectory. Last month, the aggregator further expanded its presence by adding games from the up-and-coming iGaming provider, Boldplay, to its Fusion platform. That collaboration enabled the iGaming content supplier to reach new customers across the globe.

Elsewhere, seeking expansion into Latin America, Pariplay joined forces with Eyas Games back in July. Teaming up with the prominent operator for the region further expanded the aggregator’s global footprint.

“South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximize our reach in the country through their local insight and knowledge.“

Andrew Maclean, VP of sales at Pariplay

Andrew Maclean, Pariplay’s VP of sales, acknowledged the importance of the South African market for the company. Highlighting the incredible opportunities that the market holds, he said that Pariplay is excited to join forces with Bet Network.

Maclean explained that Pariplay’s content is well-received across different markets around the globe. Finally, he predicted that the collaboration would bring thrilling experiences for players in South Africa.

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Spinomenal, an up-and-coming provider of iGaming content, has minted another content agreement, this time with Hollywoodbets, an iGaming and online sports betting company based in Durban.

As agreed, the former party will leverage its portfolio of cutting-edge titles to provide its new South African partner with exciting gaming experiences. The agreement is made possible by Intelligent Gaming, Spinomenal’s local partner.

Thanks to the partnership, South African gamblers will get to experience some of the supplier’s best games. Spinomenal’s portfolio is known for its high-quality graphics, superb sound design, exciting gameplay and engaging features.

Some of the games that Hollywoodbets’ players will be able to try out include hits such as Demi Gods III, Queen of Fire and Story of Medusa, among others.

Hollywoodbets is a leader in South African gambling, thanks to its diverse selection of online casino offerings and rich variety of sports betting markets. The company has a retail presence, as well as a presence in South Africa’s iGaming sector, making its products very accessible to local customers.

The deal with the African operator follows a recent expansion in Bulgaria that saw the provider team up with Palms Bet and Alphawin. In July, Spinomenal also minted an agreement with Luckia, expanding its presence in Portugal.

Hollywoodbets Prides Itself on Providing Exciting Products

Spinomenal’s chief executive officer Lior Shvartz commented on the new partnership, lauding Hollywoodbets as a “leading player” in African gaming. Shvartz said that his team is very excited about the content agreement with the operator and is looking forward to further bolstering its portfolio.

The operator is known for bringing the best entertainment and we know our games will enhance that commitment.

Lior Shvartz, CEO, Spinomenal

Meanwhile, Hollywoodbets’ head of product Wayde Dorkin said that his team is delighted to welcome Spinomenal’s content on board.

Hollywoodbets prides itself on providing its customers with the best and most exciting products that the market has to offer and we feel our clients are going to enjoy the variety of engaging content that Spinomenal offer.

Wayde Dorkin, head of product, Hollywoodbets

The two parties also teased their plans to expand their cooperation to the United Kingdom and Ireland later this year.

In the meantime, Spinomenal continues to roll out new content. One of the supplier’s latest releases is Majestic White Rhino, an exciting new slot with many engaging mechanics and free spins.

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Moving forward, FSB will be able to demonstrate that it’s a highly-trusted supplier following the company’s certification from Gaming Laboratories International (GLI). The certification applies to the regulated market in South Africa and provides FSB with the means to expand more aggressively.

The accreditation unlocks the potential of the regulated gambling market in South Africa. This allows FSB to move forward with its selection of products. FSB is already a highly-trusted and respected brand on the African continent but this new certification further establishes it as a go-to and trusted partner locally.

Welcome News for Further Expansion and Growth

FSB CRO Ian Freeman has welcomed the opportunity to be recognized and welcomed in another relevant target market for the company. Freeman added:

We have a very clear strategy of aligning our market-leading sportsbook, platform and casino portfolio of products and services with markets that offer FSB and its partners the best chance to succeed.

FSB CRO Ian Freeman

The executive further hailed this certification as a continuation of the company’s strategy to work with Tier 1 partners and deliver trustworthy and dependable markets in any market it operates in.

FSB’s platform has already been able to see some excellent results across its partners not just in Africa. The company saw partner operators rake in record numbers during the Royal Ascot horse racing competition, one of the biggest events on the calendar.

The company’s infrastructure provided uninterrupted experience from start to finish. Meanwhile, FSB has also been pivoting towards even bigger markets. The company made a successful first foray in Ontario, Canada earlier this year as well.

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10bet South Africa’s four-year collaboration with the South African Football Association (SAFA) marks a significant milestone for the company’s efforts in the region. The extra funds will be instrumental for the national team’s upcoming tournaments, while the operator will significantly bolster its brand recognition. This mutually beneficial partnership reflects the two parties’ shared values and paves the way for future collaborations.

Fans Will Have New Ways to Engage with the Sport

As the official betting partner of Bafana Bafana, 10bet will actively engage with soccer fans by offering unique experiences, exclusive promotions, and exciting betting opportunities related to the team’s matches and events. This collaboration creates a platform for soccer enthusiasts to immerse themselves in the sport, fostering a sense of excitement and community among fans.

Collaborating with South Africa’s soccer authority will ensure that the operator remains in touch with the evolving needs of audiences, guaranteeing long-term success. 10bet South Africa chief revenue officer Michelle Henriques Colborne was excited regarding the collaboration, highlighting the two entities’ shared values and commitment to their fans.

Bafana Bafana has played a pivotal role in bringing people together, generating excitement, and positively impacting communities. (It) is a perfect fit for our growing brand.

Michelle Henriques Colborne, 10bet South Africa chief revenue officer

This partnership provides an excellent opportunity to increase brand visibility and reach a broader audience of passionate soccer fans. 10bet will benefit from exposure through various community initiatives and social media campaigns. This heightened visibility will strengthen the operator’s position as a trusted and reputable South African sports betting brand.

10bet’s Support Will Bolster the National Team

Beyond the promotional aspect, the partnership between 10bet and SAFA emphasizes their shared goal of empowering South African soccer. The operator will support the national team during the next two Africa Cup of Nations (AFCON) tournaments, contributing to the sport’s enduring growth and success. SAFA CEO Lydia Monyepa was excited regarding the collaboration, hoping it would lead to long-lasting benefits.

We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football.

Lydia Monyepa, SAFA CEO

South Africa’s untapped sports betting market presents a compelling opportunity for operators. Despite 10bet’s late arrival in the country, the brand has already secured a stable foothold and plans to bolster its regional presence. However, 10bet’s newest partnership coincides with rising concerns regarding problem gambling in sub-Saharan Africa as regulators seem powerless to stop unscrupulous operators.

Despite the uncertain regulatory environment, 10bet recognizes the importance of responsible gambling and player welfare. The company’s newest partnership with SAFA relies on their mutual commitment to engaging audiences inclusively and responsibly while allowing soccer and betting fans to enjoy their hobbies to the fullest. Utilizing the authority’s significant local experience should allow 10bet to excel in the region and become an example for other operators.

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This marks an important achievement for the company as well, which has been growing its presence across the African region in general and bringing new content opportunities for local operators and their audiences.

10Bet will now have access to Spaceman which will introduce players to Pragmatic Play’s crash game for the very first time in South Africa and help both brands considerably expand their local presence and appeal to local audiences.

The game is simple enough, as it will see players bet on a Spaceman who takes to the stars in a rocket. At some point, the rocket will end up crashing, but the question is – when. As long as the Spaceman travels, a multiplier continues to increase – a player who ejects prior to the crash scoops up the entire payout.

The multiplier can reach 5,000x, but you must try to balance between the potential payout and the risk to crash. The game offers excellent graphics, fun gameplay, and intuitive UI that makes it easy to get involved right away and figure out the rest as you go.

Spaceman Makes His Debut in South Africa

Pragmatic and 10bet are happy to see this partnership form as it allows the supplier to bring more cutting-edge content to the market and offer inspiring solutions to local players. 10bet on the other hand is happy to get its hands on innovative content that will dramatically set its offer apart from other companies in the region.

Besides, 10bet and Pragmatic Play have already been collaborating in other regions, including Europe and Latin America. Irina Cornides, Pragmatic Play’s COO, hailed this fresh opportunity to deepen the ongoing collaboration between the companies and said that Spaceman was expected to truly take off with 10bet players.

“Spaceman is a beautiful game with uniquely engaging mechanics and hugely appealing social features,” Cornides explained. The partnership was similarly welcomed by 10bet South Africa CRO Michelle Colborne who was similarly happy with the opportunity to see the exciting game in the market.

“At 10bet South Africa, we’re trendsetters and committed to providing our players with the best gaming experience possible. Spaceman is a perfect example of the high-quality games that we have to offer,” Cornides said.

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Pragmatic Play has struck a multi-year deal with PrideBet, a prominent local operator in the market and will deploy its content with the brand. This includes slot games such as the Big Bass series, The Knight King most recent game release, and established titles, such as Gates of Olympus and Sugar Rush.

GhanaBet Secures More Quality Content for Local Players

The titles provided by Pragmatic Play come with excellent graphics and 24/7 support by the company which delivers high-quality rendering and graphics, immersive gameplay, and industry-leading mechanics. Pragmatic Play COO Irina Cornides welcome the opportunity to expand the company’s footprint into the market and said:

We’re delighted to welcome PrideBet to our ever-expanding client base. Ghana is one of the biggest and most highly regulated markets in Africa. With player protection and sustainability being top priorities for Pragmatic Play, this partnership represents an excellent opportunity for us to expand our presence on the continent.

Pragmatic Play COO Irina Cornides

PrideBet Ghana country manager Kwadwo Amaning-Kwarteng was similarly pleased with the partnership and opportunity therein, arguing that Pragmatic Play is a strong strategic partner that would help the brand continue to deliver on its targets and objectives.

PrideBet will be able to now provide local audiences with even more worthwhile and established quality slots and virtual sports content from Pragmatic’s library, which also features Live Casino and Bingo games. The collaboration is established so that PrideBet can live up to the full potential of its brand, PrideBet – Together We Play.

“Bringing in elite-level content will allow us to attract even more fans of both verticals,” Amaning-Kwarteng said. Pragmatic Play has been on a tear over the past weeks, launching a number of excellent slots, including Mask of Montezuma, 3 Dancing Monkeys and other games. Pragmatic Play is also working on supporting its Drops & Wins format with more eight-figure jackpots.

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Sports betting media group Better Collective announced today it has entered into a content and commercial media partnership with a prominent digital media publisher in Nigeria, PUNCH Nigeria Limited.

A Continent of Sports Betting Enthusiasts

The new content partnership Better Collective signed with PUNCH represents the group’s first step in Africa where the population of sports betting enthusiasts is continually growing, and presenting new growth opportunities for the group.

Commenting on the important development, Jesper Søgaard, co-founder and chief executive officer of Better Collective, said how proud everyone at the group feels to partner with “a well-established news media like PUNCH.”

Not only will we be partnering with Nigeria’s market leader but this partnership also allows us to establish a presence on the African continent.

Jesper Søgaard, co-founder & CEO, Better Collective

As Nigeria’s leading news media group, PUNCH publishes and distributes media content via websites, videos, podcasts and social media channels, and the partnership allows Better Collective to run a sports betting section on PUNCH’s digital platform and Punchng.com, the country’s number one website.

Managing director and editor-in-chief of PUNCH, Adeyeye Joseph, also commented on the agreement, expressing his excitement at the opportunity to partner with a sports media business such as Better Collective.

“We are excited to work with a passionate technology-driven partner like Better Collective,” he said, hoping that the collaboration “will help PUNCH to serve Nigeria’s growing sports betting community with high-quality content while also helping [the] company to further its audience and revenue goals.”

Running a Sports Betting Section on PUNCH

Throughout the contract, Better Collective will leverage its innovative technology and expertise in content creation to run a commercial sports betting section with high-quality English content for PUNCH readers.

Better Collective’s section on PUNCH is expected to help the Nigerian media’s readers to make informed decisions and navigate the different aspects of the rapidly growing world of digital sports entertainment.

Seeking to inform, educate and entertain via the content it creates, PUNCH, one of the oldest and most respected news sources in the country, aligns with the values and mission of Better Collective to educate sports fans and make the sports entertainment industry more engaging and fun.

The agreement with PUNCH is the first agreement of the sports betting media group in Africa. While serving primarily the Nigerian market, PUNCH’s presence extends to other parts of Africa and audiences in Europe, North America and Asia.

Last month, Better Collective released its interim Q4 2022 report posting growth in revenue and EBITDA of 63% and 115%, respectively, year-over-year.

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