The leading provider of 24/7 live betting services and multi-content, Sports Information Services (SIS), announced a new partnership, enabling it to reach new customers in strategic African markets. The company has announced it joined forces with Aardvark Technologies, a leading provider of solutions, services and technology, powering iGaming and betting operators.

Under the terms of the recent deal, SIS agreed to deliver its market-leading live numbers draws content. As a result, more online and retail operators across Africa will be able to access the thrilling numbers draws games. Operators that tap into SIS’ games will benefit from more than 200,000 betting events annually via its 49’s live numbers draws. Those betting options include the popular 49’s Original Live Draw.

Currently, 49’s has proven its popularity across the globe and it is a product that is proven to boost engagement and retention in the retail and online sector. Operating for more than two decades, the popular game offers live draws twice every day from SIS’ studio based in Manchester, United Kingdom. On the other hand, 39’s and Fast 15’s draw games offer a more fast-paced form of entertainment.

Thanks to the latest collaboration, Aardvark Technologies will enable operators in South Africa as well as other African regions to gain access to SIS’ fan-favorite content. Additionally, operators would also benefit from the content provider’s leading betting and revenue-boosting features.

The deal with Aardvark comes on the heels of another important deal announced by SIS. Early last month, the company confirmed the integration of its complete portfolio of services, powering Altenar’s Sportsbook.

The Company Plans to Expand Further in Africa

Simas Denisovas, Aardvark’s founder and CEO, revealed that the company is thrilled to expand the offering for its clients with the addition of the leading products supplied by SIS. “Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences,” said Denisovas in conclusion.

“49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition.“

Joe Andrews, head of sales Africa for SIS

Joe Andrews, SIS’ head of sales Africa, spoke about the growing popularity of the company’s products in the country. According to him, the live numbers draws enable the players to secure big payouts with small wagers, making them incredibly attractive.

Andrews added that the company is dedicated to growing its content reach and expanding its visibility within different jurisdictions across Africa. Finally, he acknowledged that the partnership with Aardvark complements precisely this goal.

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As a result, 7777 gaming is now live with Bitville Gaming in Africa. The partnership spans various regulated markets on the continent with Bitville operating a successful business and providing online and retail betting and gaming products to partner operators throughout Africa.

7777 Gaming makes Decisive Step in Africa

Focused on both sports betting and iGaming, Bitville will now significantly improve its overall offering when it comes to online casino games. 7777 gaming is already a licensed operator in South Africa, and holds a B2B license in the country, giving it further strength locally and making it a preferred and trusted partner for operators – and players.

However, Bitville is confident that it will be able to leverage 7777’s outstanding library of titles across other jurisdictions as well. 7777 gaming CCO Elena Shaterova was excited to see this partnership take place.

This is effectively the first time the company has entered the African continent in what is seemingly a more permanent capacity, Shaterova explained. The CCO said that Bitville Gaming has significant clout in the continental market and as such, 7777 only stood to benefit as well. She also teased some of the company’s forthcoming plans.

We are confident that the partnership will bring many benefits to both sides, including an increase in our sales and brand recognition on the continent.

7777 gaming CCO Elena Shaterova

The partnership was naturally welcomed by Bitville Gaming CEO Andrew Von Hoesslin who also spoke highly of the opportunity to establish this relationship with the supplier. Von Hoesslin said that it was Bitville Gaming’s mission to work with the most engaging B2B online casino providers and ensure that it delivers on the content that local audiences want to see. He concluded:

We believe that 7777 gaming’s alternative and modern game concepts will be well-received by African players, and we look forward to our mutual success story on the market.

Bitville Gaming CEO Andrew Von Hoesslin

Scaling Beyond Africa and Catering to Global Markets

7777 gaming has been scaling its offer significantly over the past weeks and months. The company notably received certification to launch 100+ games in Georgia, marking yet another important licensure success for the company and its operations.

Before that, Sportsbet.io and Bitcasino.io both agreed to feature content from a prominent supplier, bringing 7777 gaming’s titles to two of the best iGaming websites on the Internet.

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Global technology and software company delivering leading numbers and virtual sports games Kiron Interactive announced the launch of a new product that will help it expand its presence in Africa. On Wednesday, the company confirmed that it launched a product called UK Numbers, which was specifically designed for different African markets.

UK Numbers is a lotto draw TV channel, that delivers exciting and engaging experiences for customers across the continent. Described by Kiron Interactive as a “world-class, fixed odds, lotto draw channel,” the new product is expected to fuel its growth in the African region. It delivers a mix of two formats, providing live entertainment for a wide range of customers.

The new UK Numbers product caters to the growing popularity of games with small-stake and high turnover. Such content proved to be popular not only in Africa but in other markets around the globe, which is one of the reasons why Kiron Interactive decided to introduce this product.

At the same time, the company acknowledged that it will leverage its strong position within the market in Africa and use the format to boost its operations. Besides helping the company grow, UK Numbers is expected to deliver engaging experiences for the players, align with their expectations and fit their requirements.

Expansion of Numbers Products Continues

Steven Spartinos, Kiron Interactive’s co-CEO, explained that the new product in Africa will cater to the lottery fans in the country. He explained that the new product grants an opportunity for significant payouts with minimal wagers.

“With the 49’s draw taking place twice daily and the introduction of the brand new 39’s product occurring every three minutes, players now have an even wider range of options and greater chances of success across various market demographics,” added Spartinos. Finally, he spoke about the popularity of 24/7 numbers products in other markets and predicted that this product will further build on the success seen before.

“The launch of our new channel brings exciting news for lottery enthusiasts in Africa.“

Steven Spartinos, co-CEO at Kiron Interactive

According to Kiron, the new 49’s live draw will have two broadcasts per day. A team of experienced and loved presenters will be in charge of the drawing. The launch isn’t a huge surprise, considering the popularity of 49’s presents around the globe in the last few decades. The games, as noted by Kiron, offer customers a chance for significant payouts with a small stake by picking the correct balls from the 49-ball format.

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Several factors have contributed to the recent and sudden surge in gambling activity across various African markets. However, ineffective regulations across many jurisdictions have created an environment ripe for exploitation by predatory operators. With gambling-related crime on the rise, affected countries are hard-pressed to find a solution, or the issue will continue to escalate.

Africa Presents a Golden Opportunity

Sub-saharan Africa’s vast population, growing middle class, and increasing internet penetration have fueled the demand for online entertainment and gambling options. However, the lack of clear regulations has allowed some businesses to operate without proper oversight, raising concerns about consumer protection, money laundering, and addiction.

A recent report by The Guardian explored the deteriorating situation in the countries worst affected by these worrying trends. Official data and anecdotal evidence paint a concerning picture, highlighting the need for immediate action like age verification procedures, self-exclusion options, and awareness campaigns. Safeguards and support systems are also vital to a healthy gambling ecosystem.

Many Countries Suffer Similar Problems

Zimbabwe is one of the more notable jurisdictions, relying increasingly on its gambling industry to shore up budget deficits. Despite updated legislation, enforcement is still severely lacking, and stories of youth resorting to wagering to fund their crystal meth habits are increasingly common. With Zimbabwe’s employment rates suffering and half of the population considered impoverished, many are forced to gamble to earn a living.

Recent studies discovered that 9.6% of urban Ethiopian youth suffered from compulsive gambling. Countries like Uganda, Ghana, Malawi, and Nigeria have fared little better, with anecdotes of gambling-related crimes like theft, suicide, and prostitution becoming frequent occurrences. If left unaddressed, such societal burdens can more than offset any potential economic benefits from an otherwise thriving gambling market.

Improvement Is Unlikely without Significant Effort

Gambling in Africa often has roots abroad, with foreign suppliers and operators significantly bolstering the industry’s growth. European sporting events like Premier League football drive new products, and local athletes feature in various promotions. According to Uganda addictions psychiatrist and researcher Dr. Mark Mohan Kaggwa, the primary problem for many African nations remained a lack of enforcement.

Regulations look nice when you see them on paper, but on the ground, things are escalating.

Dr. Mark Mohan Kaggwa

While Uganda law prohibits individuals under 25 from gambling, such restrictions are often disregarded, and many children depend on wagering as a source of income. With governments in the area preoccupied with other pressing issues, only a collective effort from all stakeholders can hope to break such worrying trends.

Regulatory bodies, online gambling operators, civil society organizations, and the public must work together to establish a regulatory framework that protects consumers. Foreign companies, in particular, must be more selective in their choice of partners, refusing partnerships with predatory businesses. However, with easy money on the line and little chance of repercussion, there will always be those willing to ignore the human cost of gambling.

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The deal marks another significant milestone in the Swedish-based company’s expansion efforts. Gaming Corps is confident that a diverse selection of titles will appeal to new audiences and help GOAT Interactive maintain its leading market position. The operator was likewise enthusiastic regarding the new partnership, hoping to build a long-term mutually beneficial relationship.

The Developer Brings a Rich and Modern Portfolio

Gaming Corps’ content will initially be available via GOAT Interactive-owned B2C brand Premier Bet. The operator maintains a substantial presence in over a dozen African countries like Ghana, Angola, Cameroon, Tanzania, and Senegal and soon plans to expand to Togo. Faced with diverse cultures and tastes, Gaming Corps must ensure its content speaks to as broad an audience as possible.

Luckily for the game developer, its expansive and engaging portfolio is more than up for the task. The deal with GOAT Interactive primarily focuses on the developer’s Crash and Mine content, but a broader range of titles will also be available. The studio’s top games, like Jet Lucky 2 and Penalty Champion, are bound to leave an impression on the new audience, but the rest of the roster should also make an impression.

Gaming Corps’ portfolio already has a proven track record of success, so the transition to a new market should be relatively seamless. A solid selection of lightweight arcade titles features premium gameplay and appealing visuals, while branded versions of the football Mine game will optimize local appeal.

The Deal Will Aid Both Companies’ Expansion Efforts

The new partnership should substantially benefit both parties. Owing to its rapidly growing presence in the African market, GOAT Interactive needs to keep its current user base engaged while reaching out to new audiences. Director of casino at GOAT Interactive Karen Hope lauded Gaming Corps for their exciting and modern titles and expressed a desire to strengthen their newly formed partnership.

We see this studio as an exciting long-term strategic partner as we build loyalty on a hyper-local level across our product offering, numerous markets, and audiences.

Karen Hope, GOAT Interactive director of casino

Gaming Corps likewise gains access to a brand new region and the opportunity to cement its position as one of the leading iGaming developers. Gaming Corps head of commercial Danielle Calafato was optimistic that the company’s developing market-minded portfolio would resonate with new audiences and match all their requirements.

We… look forward to customizing our content in order to give Premier Bet’s players the localized experience that is so unique to our offering.

Danielle Calafato, Gaming Corps head of commercial

The deal with GOAT Interactive is the developer’s second high-profile achievement in 2023. In January, the company successfully launched in Belgium thanks to a partnership with local iGaming brand Napoleon. Gaming Corps intends to maintain this significant momentum and plans further expansion in Greece and the Netherlands, so the company will likely continue to make headlines.

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