AGA’s Commercial Gaming Revenue Tracker highlighted impressive gross gaming revenue (GGR) in April, marking the 8th month in a row the result exceeded $5 billion. Although revenues failed to match last month’s performance, the industry still grew year-over-year, indicating the dip primarily resulted from seasonal trends.

April Showed Growth across Most Verticals

The American Gaming Association (AGA) is the premier trade association representing the US gaming industry, releasing regular reports on the state of the market. The most recent April results indicate a 7.8% year-on-year growth as revenues reached an impressive $5.41 billion. This month is the eighth in a row exceeding $5 billion, reflecting the industry’s recovery and sustained growth.

Slots traditionally contributed the most with $2.99 billion, followed by sports betting at $820.4 million and table games generating $775 million. iGaming also performed admirably, bringing in $504.3 million in revenue. State-wise, Nevada led the pack with $1.16 billion, while Pennsylvania narrowly edged out New Jersey for second place with $486.4 million vs $462.7 million.

Almost all segments enjoyed growth except table games, which dropped by 1%. Sports betting performed exceptionally well, with annual gross gaming revenue (GGR) swelling by 69.1%. While land-based gaming only rose 0.3%, the online sector grew significantly by 50.4%, bolstered by recent legalization in several states.

Long-Term Prospects Remain Optimistic

April’s results further solidify the existing industry trends. Sports betting and iGaming remain the biggest winners, but steady results across the retail sector indicate the online industry does not pose any significant competition and can even be complimentary. Casino operators focus on bolstering the appeal of their land-based offerings, attracting an audience that values the whole casino experience.

This marked the 26th consecutive month of annual growth, a testament to the industry’s resilience and continued appeal.

AGA April report

While revenues increased year-on-year, April failed to match March’s results. Such a dip should not be of immediate concern, as seasonality is very common in the sector, especially regarding sports betting. March Madness traditionally causes sportsbook revenues to skyrocket, while the following months experience a gradual slowdown as leagues enter the summer season.

The $5.41 billion figure reflects the US gambling industry’s ability to adapt to changing consumer preferences and overcome emerging challenges. The ASA remains optimistic despite economic pressures. Although momentum will likely slow down in the coming months, many markets have achieved sufficient sustainability to retail profitability and continue stimulating economic activity in communities across the USA.

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The multimedia content and technology company, SportsGrid, confirmed support for the American Gaming Association’s (AGA) Responsible Marketing Code for Sports Wagering. Vowing to support the code, the company revealed that its multimedia content platform will align with the requirements that ensure a responsibility standard for the marketing and advertising of sports betting activities.

Joining the AGA for this initiative, SportsGrid becomes the latest company to support responsible gaming by adhering to a code that seeks to set a new standard for advertising. Additionally, the efforts will also help encourage more bettors to make informed decisions by promoting responsible gaming messaging.

“It’s incumbent upon all stakeholders involved in the marketing of sports wagering—including sportsbooks, media, leagues and teams, and more—to put responsibility first.“

Casey Clark, SVP at AGA

Casey Clark, AGA’s SVP, explained that it is incredibly important for stakeholders within the sector to understand that responsibility is paramount. According to him, the support of companies such as SportsGrid will undoubtedly help raise more awareness and contribute toward responsible advertising.

AGA’s Responsible Marketing Code for Sports Wagering was first released back in 2019. The Association explained that the code helped raise the bar for advertising within the sports betting sector by self-imposing restrictions such as marketing language or target audiences. With the help of AGA members, the Code has gone through important updates and improvements.

Adam Kaplan, SportsGrid’s chief operating officer, acknowledged that the company is delighted to show support for AGA’s initiative. He explained: “SportsGrid’s management is committed to supporting the Code across the marketing and advertising of sports wagering on the company’s multimedia platform to promote sound individual decision making by consumers.”

“The AGA’s responsible marketing code sets important standards for the industry to embrace, and SportsGrid is pleased to endorse this initiative.“

Adam Kaplan, chief operating officer at SportsGrid

The latest announcement by SportsGrid comes after only recently, the company agreed to support AGA’s Have A Game Plan Campaign. Last week, SportsGrid confirmed it will promote the Association’s responsible gambling campaign. At the time, the company confirmed that it will use its app, website, multimedia platform and live programming to help spread the word about AGA’s campaign, encouraging more people to engage in responsible betting entertainment.

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