SOFTSWISS, a renowned content hub in the iGaming industry, has recently unveiled a highly anticipated update to its Tournament Tool: live game tournaments. This latest feature marks a significant expansion of the tool’s capabilities, leveraging the successful model of slot tournaments to further enhance player engagement. Internal studies conducted by SOFTSWISS have revealed a notable 22% increase in average daily bets per user since the introduction of the Tournament Tool.

Customized Tournaments Catering to Diverse Player Preferences

One of the key highlights of this update is the ability for operators to customize tournaments to cater to different player segments. While live games are favored by players seeking direct dealer-player interaction and real-time experiences, slot enthusiasts constitute another significant player segment. Despite these differing preferences, both groups share a common interest in competitiveness and social interaction within the gaming environment.

With the implementation of live game tournaments, operators now enjoy enhanced flexibility in managing tournaments. They can precisely select participating casinos, target specific countries, and curate a diverse range of games using the intuitive game search bar and provider filter available in the back office. Additionally, operators have the option to concurrently run live game tournaments alongside slot tournaments or even organize mixed tournaments that seamlessly blend slots and live games.

The Tournament Tool’s updated interface offers a seamless and intuitive user experience, enabling operators to effectively communicate gaming campaigns to players. It provides real-time updates on ongoing and past events, comprehensive tournament rules, and features a dynamic leaderboard widget for players to easily track their standings throughout the competition.

Accessible Innovation for All Game Aggregator Clients

It’s essential to note that this groundbreaking update is accessible to all Game Aggregator clients. This inclusivity ensures that operators of varying scales can leverage the Tournament Tool’s advanced features to enhance player engagement, promote healthy competition, and ultimately elevate the overall gaming experience.

The introduction of live game tournaments within the Tournament Tool by SOFTSWISS represents a pivotal advancement in the iGaming landscape. This innovative feature empowers operators with tailored tools to meet diverse player preferences, foster social interaction, and drive sustained engagement across multiple gaming segments.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, highlights: “We closely monitor the market and analyse our customers’ feedback to develop features that meet their needs. Tournaments for live games such as blackjack, roulette, and poker immerse players in a special competitive atmosphere that aligns with the gamification trend. In the future, we plan to add other types of games, enabling our clients to build successful businesses that cater to a broader range of player segments.”

Source:

”SOFTSWISS Game Aggregator Launches Live Game Tournaments”, europeangaming.eu, April 09, 2024.

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• One of the leading game aggregators in the world, the famous SOFTSWISS Game Aggregator, partnered with the popular game provider Ready Play to strengthen its position and further expand across the global iGaming market.

Industry giants partner up to improve the player experience

SOFTSWISS operates one of the most popular aggregation platforms in the whole industry. The new partnership will help in its further development since a range of new slot games will be added to it.

On the other hand, Ready Play is a company with a long history in the industry. It’s been present on the market for 20 years, and it is present in many key regulated markets across the globe. The company got a certification from Channel Islands’ Alderney Gaming Control Commission, which allows SOFTSWISS to expand in that market as well.

This partnership means a lot for both companies, allowing them to offer their customers an advanced customer experience and improve the player experience as well.

Unique products

Ready Play is popular for its unique features such as its gamified slot releases Reel Bingo and Snakes & Ladders, which became a huge hit among the players. The games became even more popular because of their statistical data and analysis, which is unique in the market. Both companies can use this data to improve the player experience, which will without doubt lead to a successful partnership.

Ready Play is also known for unusual testing of its games – while the content production stage lasts, the real players are invited to test out the games, and that allows the company to create the content that really fulfills all the wishes of its fans and players, thanks to the feedback they get from the players. SOFTSWISS also invites their clients to try their products before the official launch and give their feedback, so the values of the two companies completely align when it comes to this matter.

SOFTSWISS Game Aggregator recently announced the cross-product integration with the famous SOFTSWISS Jackpot Aggregator, which will upgrade its offering, along with a range of advanced sports betting products.

Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator, said: “The excellence of our Game Aggregator in iGaming is attributed to the robustness and variety of its offerings. Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”

Grant Benson, Commercial Officer of Ready Play, added: “We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations. Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”

Source: Miller, George, “SOFTSWISS Game Aggregator Partners with Ready Play”. European Gaming. January 16, 2024.

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The leading provider of innovative technology powering the iGaming sector, SOFTSWISS, announced details regarding a new partnership with Kings Media LTD, the parent company of the popular King Billy Casino. Under the terms of the new collaboration, announced Thursday, the company agreed to power King Media with its Jackpot Aggregator which will introduce three customized and unique jackpot campaigns.

The new campaigns involve King Billy’s MGA and Curacao casino brands. Ultimately, the collaboration seeks to elevate the thrill and excitement for the casino’s players. At the same time, Jackpot Aggregator is expected to impact positively Kings’ revenues and boost retention and loyalty.

SOFTSWISS Jackpot Aggregator is renowned for its scalable campaigns and expertise. The first online operator that tapped into the innovative solution was Cleopatra Group which powered six of its online casino brands. Since then, the interest in Jackpot Aggregator within the iGaming sector has only been growing, allowing SOFTSWISS’ leading technology to reach new partners and customers across the globe.

Thanks to the new collaboration, Jackpot Aggregator will deliver three unique prize levels that include Crown Jackpot, Shield Jackpot and Sword Jackpot. Players of King Billy Casino will have a chance for daily jackpots within the operator’s complete portfolio of more than 7,000 games. Still, it’s important to mention that the company’s MGA and Curacao brands will offer different jackpot totals.

Recently, SOFTSWISS joined forces with the leading provider of games for the online gambling industry, BF Games. Under the terms of the deal, announced late last month, the iGaming developer agreed to provide its portfolio of games, strengthening SOFTSWISS’ Game Aggregator.

The Partnership Marks an Exciting Moment for the Duo

Andrii Morozov, Kings Media’s head of product, acknowledged the importance of the company’s new “Royal Jackpots” feature. He explained that powered by SOFTSWISS technology, the new jackpot system will deliver unrivaled entertainment for the company’s customers. Finally, Morozov said: “All of us at King Billy are excited to be a part of this!”

Aliaksei Douhin, the head of SOFTSWISS Jackpot Aggregator, was similarly delighted about the new collaboration with Kings Media. He explained that Jackpot Aggregator is powered by innovation and proven to boost player engagement.

At the same time, according to Douhin, the solution delivers unique online gambling experiences. Finally, he confirmed that SOFTSWISS will support the whole process related to the delivery of the much-anticipated jackpot campaigns.

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An important part of the renowned Softswiss ecosystem, a game content hub called the Softswiss Game Aggregator, is becoming more and more strong and slowly taking the position of the ultimate market leader.

Huge increase in revenue

All the aggregator’s projects were successful in July, and the revenue is here to show it: last month, the company earned more than €10 billion in total bets, which was a significant milestone for the company.

This is a huge accomplishment for Softswiss – not only does it show the impact it has on the gaming industry all around the world, but it also points out the strength of the company, which has more than 770 partners in its vast network in all corners of the world. The aggregator isn’t so old – it started its journey in October 2015, and since then, it has established itself as the premier platform in the global gaming market. Its partner network was a great help on that journey.

Innovative tools and ever-growing product portfolio

Kantar Ukraine recently conducted research on behalf of the company among the operators, and the survey resulted in great news for the brand: most of the operators were very satisfied with the collaboration and products so far.

According to the survey results, the satisfaction rating was high – even 8.3 points out of 10 possible. Even more significant is the fact that more than half of the operators, even 51%, rated Softswiss Game Aggregator with 10. Compared to the previous year, that number improved by 14%.

Andrey Starovoitov, co-CEO at Softswiss, said: “The Softswiss Game Aggregator’s achievement of exceeding €10bn in total bets in July serves as an awe-inspiring testament to our team’s dedication and vision. This remarkable milestone reaffirms our unwavering commitment to progress and our ability to deliver a valuable product to esteemed partners. The Softswis’s steadfast commitment to excellence and relentless pursuit of innovation continue to drive our mission, advancing the iGaming industry through our cutting-edge solutions.”

Among the innovations Softswiss has introduced in the recent period is advanced local server infrastructure in LatAm. The product will help in optimizing the connection stability and ensure rapid data transfer.

Additionally, the company updated its famous Tournament Tool with the “Only Real Money” setting as its main addition. The tool is a great help to operators, enabling them to calculate the tournament results more accurately by including only real-money bets and wins, which will ensure that the players generate more profit for the companies.

Source: Piggot, Rachel. “Softswiss Game Aggregator hits €10bn in monthly total bets”, iGaming Business. August 23, 2023.

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Innovative and focused on creating fresh and out-of-the-box experiences, Spribe will benefit from Groove’s partner network which includes hundreds of operators that are looking for worthwhile additions to their gaming libraries.

Aviator’s Spribe to Take Off with More Casinos Now

Spribe is hailed as one of the most successful developers in the crash-style genre, with its game, Aviator, becoming the world’s leading and most popular title in this vertical. The tie-up will allow Spribe to quickly take off with both its crash games and instant games and introduce them to Groove’s network.

From there, players will have access to the acclaimed Aviator game which presently attracts more than 5 million monthly active users, making it indeed the most-played game in this particular genre. Aviator is based on a very simple premise where players make a bet, fly off in a plane and have to eject before the plane crashes.

The higher the plane soars, the better the potential payout becomes. Apart from Aviator, Spribe will also be deploying its Turbo Games, which include popular choices such as Dice, Plinko, Goal, HiLo, Hotline, Mines, and Keno. The integration proves an important milestone for both companies.

Groove COO Yahale Meltzer has said that it was great to see another fantastic supplier of games added to the platform. Meltzer assured that the company’s job was to bring and equip its partners with the most relevant and fun games.

Spribe and Groove Welcome Opportunity to Deliver the Best Content

The CCO wrapped up by saying that the Turbo Games genre adds variety, quality and more to the offer, saying:

Aviator has taken the market by storm and is one of the most popular games in the world right now.

Groove COO Yahale Meltzer

The news was naturally welcomed by Spribe managing partner & co-founder David Natroshvili who said that Groove was an important partner as it already offered its content and services to some of the world’s leading iGaming brands.

Moving forward, Spribe will also be able to inject its content and its leading game, Aviator, with many prominent brands.

“This makes it an important partnership for us, boosting the distribution of all our titles with power player iGaming brands in markets worldwide,” Natroshvili said. Spribe also recently launched in the Ontario iGaming market with its crash-style games.

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RAW Arena brings a number of innovative games that will be integrated directly with the casinos’ content libraries and allow players to experience brand-new games across the board.

One of the strongest features of the new titles is the SuperSlice and SuperTracks mechanics which are integrated with the games and offer audiences a chance to enjoy innovative and engaging gameplay.

RAW Arena Brings Innovative Games and Features to Glitnor Group

RAW Arena features a number of excellent releases, such as Thor Goes Wild, which includes the SuperStretch mechanic and Rise of Shinobi. There is also Mighty Buffalo SuperSymbols, which features the namesake “SuperSymbols” mechanic as well. Commenting on this opportunity RAW CEO Tom Wood has welcomed this partnership and extolled its significance.

“We are “lucky,” said Wood, in a clear reference to Glitnor Group’s popular casino brand. “Glitnor Group is an amazing partner to work with and our ground-breaking games and unique mechanics will give their brands the tools to differentiate their portfolio in a growing Sea of slot Sameness,” he concluded on a highly positive note.

Glitnor Group head of games Sven De Ward was similarly excited to see RAW bring its products with Lucky Casino. He hailed RAW game studio as an innovator and disruptor and a company that is set to revolutionize online gaming and bring innovative and high-quality games.

We believe that RAW is the perfect partner to bring the latest and greatest gaming experience to our players. Get ready to be blown away.

Sven De Ward, head of games, Glitnor Group

RAW Grows Content Reach and Offering with Host of New Partners

RAW has been working hard to secure and expand its content offering. The company recently negotiated a content integration partnership with Jumpman Gaming, a progressive and innovative white-label network. Before that, the company confirmed that it will be bolstering Betsson Group’s content by bringing its full list of titles with the prominent company and its brands.

RAW similarly launched with White Hat Gaming in early April and has been on the lookout to add more suppliers to its own aggregation platform with Green Jade Games most recently.

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The collaboration with Tuko Productions, a leading aggregator and online slots provider of its own, will help Evoplay to quickly and reliably deploys its products with leading local brands. Italy has been an important focus of many suppliers’ most recent efforts, with companies queuing up to secure a strong presence in the market.

Jumpstarting Evoplay’s Further Expansion in Italy

Through this link-up with Tuko Productions, Evoplay will be able to deploy its vast array of original gaming content with a number of companies that are currently working with Tuko Productions, including but not limited to Snai, Sisal, Lottomatica and Goldbet.

Integrations with targeted local operators will be facilitated by the aggregator’s dedicated platform, Tuko Hub Production which makes the injection of fresh content on large scale simple and straightforward. The partnership concerns the full portfolio of games that will now debut with Tuko’s partner operators in Italy.

Meanwhile, Evoplay has a lot to offer all on its own, bringing around games such as Book of the Priestess and Perfect Fishing amongst some of the company’s most popular titles. Evoplay has been a force in the Italian market as well. The company only obtained its supplier license in May 2022, but it has already been spinning its wheels to secure a bigger market share as it goes along.

The company has been able to negotiate individual product launches with Scommettendo and Sportbet, two big local brands, and will now only add to its ranks with Tuko’s partner operators. Commenting on the recent developments, Evoplay CCO Vladimir Malakchi noted:

Tuko is an expert in the Italian market, and we trust their ideas and thank them for the support. We are thrilled to sign a deal with a company that embodies our forward-thinking approach.

Evoplay CCO Vladimir Malakchi

Evoplay a Worthwhile Addition to Tuko’s Product Offering

Malakchi confirmed that he was pleased to see Evoplay’s portfolio of games launch on the Italian market with ever more brands. He also teased that there is a new revolutionary product rollout coming later in the year for Evoplay.

Tuko Productions sales director Vincenzo Tancredi was similarly pleased with the development and hailed the significance of adding Evoplay’s portfolio to its library. Evoplay, said Tancredi, brings products that appeal to a wide variety of demographics.

“The diversity of Evoplay’s superior product suite is especially appealing and we look forward to working with our new partner,” Tancredi concluded.

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