BetMGM has announced its exclusive partnership with Brian Christopher Slots, who will become the brand’s ambassador. The objective of this cooperation is to increase BetMGM’s online presence through live streams and diverse advertising campaigns, which would utilize Christopher’s wide popularity among gamers.

BetMGM VP Highlights Christopher’s Influence in the Gaming Industry

Oliver Bartlett, vice president of gaming product and content at BetMGM, underlined the great influence Brian Christopher has within the gaming industry. Bartlett further said:

“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”

In his statement regarding this deal, Brian Christopher expressed a strong enthusiasm about partnering with one of the leading brands in real money gaming – BetMGM. He also added: “Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”

Brian Christopher Slots has a substantial following, with 8 million monthly unique viewers and 1.8 million subscribers across various social media platforms. His content, including the BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and the Rudies Fan Club, has recently achieved a record-breaking 1 billion video views. In recognition of his influence, Christopher was named Streamer of the Year and Slot Collaboration of the Year at the 2023 CasinoBeats Game Developer Awards.

BetMGM and Brian Christopher Set to Offer Live Streams and Exclusive Experiences

To ensure players’ involvement into the gambling process there are going to be several components included into this partnership. For instance, Brian Christopher will organize live streams on his two BCSlots channels on YouTube or on his BCSlots pages on Facebook and Kick where he usually hosts streams frequently. These streams will incorporate his signature style, showcasing BetMGM’s online casino platforms. Additionally, Christopher will interact with players through exclusive experiences such as meet-and-greets, slot tours, and virtual events, providing insights and commentary. 

BetMGM will be featuring Christopher in live online streams across its social media channels as well, highlighting its online casino platforms, as well as in future marketing initiatives.Furthermore, both the BetMGM and Brian Cristopher brands aim to emphasize responsible gaming practices by promoting features that encourage players to set limits and play within a budget, as outlined in the recent announcement.

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Bragg Gaming Group, a leading player in the iGaming sector, has recently inked a significant global distribution deal with 888 Holdings, a renowned betting and gaming company boasting ownership of esteemed brands like William Hill, 888, Mr Green, and SI Sportsbook.

Bragg’s Premium Games Now Available on William Hill and 888casino

The latest deal is set to unleash Bragg’s exclusive content across various prominent brands operated by 888 Holdings. Players can expect the launch of Bragg’s top-notch games on the widely recognized William Hill platform in the UK, Mr Green in Italy, Sweden, and Denmark, and 888casino in Italy – a major milestone as it marks the first time 888casino will feature Bragg’s content after successful launches in the UK, Spain, and Ontario throughout the last year.

The strategic partnership is set to revolutionize the distribution of Bragg’s proprietary and exclusive content across multiple regulated markets, providing a diverse array of unique and popular titles from Bragg Studios brands, including fan favorites such as Atomic Slot Lab and Indigo Magic. Furthermore, the deal encompasses offerings from Powered by Bragg partners, promising players an even more dynamic gaming experience.

Bragg has been expanding to new markets in recent months. In May it widened its presence in Spain through a partnership with Gran Madrid|Casino Online. In July, it set foot on the Georgian market with its collaboration with Adjarabet and further expanded in Switzerland by providing its content to the Swiss4win platform.

Bragg Gaming Group’s President Delighted with Major Distribution Deal

Lara Falzon, the president, and chief operating officer at Bragg Gaming Group, expressed her delight about the alliance with 888 Holdings:

“We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry. Our extensive portfolio of exclusive iGaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base.”

Falzon emphasized that this partnership would pave the way for Bragg to tap into the UK, Italy, Sweden, and Denmark markets, granting access to Bragg Studios and Powered by Bragg content for the very first time.

Ofir Gal-Mor, group head of content at 888 Holdings, also shared his thoughts on the collaboration. Gal-Mor praised Bragg Gaming’s forward-thinking approach and its reputation for delivering top-tier quality content in the iGaming industry. He expressed enthusiasm about strengthening their partnership, building upon their cooperation since early 2022. Gal-Mor eagerly anticipates integrating Bragg’s diverse content portfolio into their esteemed William Hill and Mr Green brands, further enhancing the gaming experience for their players.

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Synot Games is happy to provide its range of games to PepperMill Casino and supply it with a selection of powerful and worthwhile games that will bolster engagement and drive retention rates for the popular brand.

Synot is moving forward with a hand-picked portfolio of games that will be introduced to PepperMill Casino’s land-based properties in Belgium. A digital extension of this partnership has also been signed up, allowing the companies to further bolster their mutual presence in the market and provide players with a 360-degree experience.

Synot Keen to Expand in Belgium

Some of the games that will be introduced to PepperMill Casino and are now going to be available to players include popular picks from Synot’s portfolio such as Book of Secrets 6 Dice, Respin Joker Dice, Firebird Double 27 Dice, and many others.

Synot Games CCO Martina Hrabinská was excited to see this partnership come through and said:

The deal with PepperMill Casino is in line with our strategy to expand across regulated markets and let millions of gamers play and enjoy our world-class portfolio.  

Synot Games CCO Martina Hrabinská

She further noted that PepperMill Casino had significant ambitions for the Belgium market – and other jurisdictions – which is precisely why Synot is excited to be working with the company on this content collaboration.

In the meantime, Synot Games offers more than 100 games in 32 languages, making its potential global reach outstanding, and paving the way for future content collaborations with PepperMill Casino, including expansions.

PepperMill Casino Welcomes New Supplier

PepperMill Casino casino manager Jorn Stifter was similarly pleased with the opportunity to be teaming up with a respected supplier such as Synot. Stifter added:

We’re incredibly pleased to have partnered with Synot Games as we continue our mission to delight players and reinvent casino entertainment for a new age of gaming.

PepperMill Casino casino manager Jorn Stifter

He further praised Synot’s reputation in the industry, saying that PepperMill Casino’s opinion of the supplier was one of a producer of high-quality games that bring outstanding slot options. Synot Games has been recently on a tear as well, with the company signing several prominent partnerships.

The supplier established a content alliance with betFIRST and it has further taken another step in the German gaming market through a partnership with StarGames.de. Synot has also struck a similar partnership with CBet in Lithuania.

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The company will now work with interwetten on providing the fleet of REEVO’s slot games to local audiences. The games featured in the deal include but aren’t limited to Reel Fortune and Diamond Luck, Crazy Crocs and Wolf Wild, along with more games that are still in production, such as Mayan Magic Gold and Royal Bets.

Interwetten Gets Access to REEVO’s Library of Fantastic Titles

The partnership is designed to significantly boost both companies’ standing in the European region, with interwetten being a household name that has been running various betting and gaming operations since the 1990s. REEVO will help interwetten benefit from the rapid deployment of any forthcoming products thanks to its single API integration that will reap continuous benefits for the operator.

Commenting on this fresh opportunity, REEVO head of sales Petra Maria Poola said that the company was absolutely stoked to be teaming up with interwetten, calling the company a prestigious and well-known brand. “We’re delighted to partner with them and are really looking forward to seeing how their players enjoy our games which are proving instant hits around the world,” Poola said.

Interwetten head of product management CRM and content Mario Bilic was similarly pleased with the development, hailing the addition of REEVO content, and confirming that this new content injection will undoubtedly bring more variety and further opportunity for players.

“I’m sure the response will be very positive with both existing and future releases,” Bilic said. REEVO has been growing its footprint over the past weeks and months at a break-neck speed with the company signing similar partnerships with TonyBet, Hölle Games, Wazdan, and others.

REEVO has quickly become one of the most prominent aggregators for online content bringing immense benefits to operators and suppliers, and also adding its own personal touch through its personalized portfolio of content.

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The partnership allows both companies to benefit from their operations in the United States. The supplier will be able to expand its acclaimed titles in one of the fastest-growing iGaming markets in the United States whereas Caesars will grow its footprint with local gamers in the state.

The operator is happy to add many of the supplier’s top-performing titles, including Almighty Buffalo Megaways, Deal or No Deal Megaways: The Golden Case, ted, and other branded games that have been developed by White Hat Studios and are the company’s signature style.

Among those are also White Hat titles that were developed as branded titles for Caesars, including Blackjack Player’s Choice, American Roulette, and Multi-Hand Blackjack.

White Hat Studios CEO Andy Whitworth welcomed the opportunity to see the company’s supplier license pay off by setting up a new content alliance with a prominent operator such as Caesars. Whitworth said:

We truly value our partnership with Caesars and are thrilled to have taken the collaboration to the next level by launching together in the state of Pennsylvania.

White Hat Studios CEO Andy Whitworth

Whitworth said that his company was very much determined to team up with Caesars and continue working with the prominent operator and brand in the Pennsylvanian iGaming market.

“We’re thoroughly looking forward to seeing Caesars’ customer base in Pennsylvania experience our slots and table games that continue to attract the attention of casino players across the US,” the executive added.

Continuing to Grow Together Across the United States

The news was naturally welcomed by Caesars Digital SVP of iGaming Matthew Sunderland who was similarly chuffed to see White Hat Studios’ top-performing and high-quality content make it to the operator’s library of games.

This is not the first time the two companies have worked together in the regulated iGaming market in the United States. The pair previously collaborated on a similar content alliance in Michigan, another high-performing and regulated iGaming market.

White Hat Studios is also the author of Almighty Buffalo Megaways, which was celebrated as the Top Performing New Online Slot at the 2023 Eilers & Krejcik Gaming Awards.

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