Altenar, a leading sportsbook and iGaming software provider, has strengthened its free-to-play engagement tools across its platform by partnering with Splash Tech. This strategic collaboration will see Splash Tech’s entire free-to-play sports product suite integrated into Altenar’s platform, enhancing the gaming experience for operators and players alike.

Integration of Splash Tech’s Innovative Games

Splash Tech’s suite includes popular titles such as Daily Jackpot Predictor, Pick6, and the newest addition, PlayBuilder, a free-to-play bet builder game. These daily games are designed to boost player engagement and drive regular traffic to operators’ sites, with customizable prize options available.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, emphasized the importance of this partnership: “We know how important free-to-play games are for user retention and user engagement. Our partnership with Splash Tech solidifies our commitment to offer the best tools available for our operators to compete in a global market.”

Expanding Global Reach

One of the key advantages of Splash Tech’s games is their availability in 16 different languages, making them a perfect match for Altenar’s diverse and global client base. This multilingual support ensures that operators can effectively engage with players from various regions, enhancing the overall user experience.

Adam Wilson, CEO at Splash Tech, shared his enthusiasm for the collaboration: “Over the last few years, I have watched and admired Altenar grow into an industry powerhouse. I am so excited by this incredible opportunity to drive engagement across the Altenar network via Splash Tech’s world-class product suite.”

Strengthening Player Engagement

The integration of Splash Tech’s free-to-play games is a significant step for Altenar in its mission to provide cutting-edge tools for its operators. Altenar aims to enhance player retention and engagement by offering engaging and innovative gaming options, ensuring that operators can stay competitive in the dynamic global market.

With this partnership, Altenar continues to demonstrate its commitment to delivering top-tier gaming experiences and innovative solutions to its clients. The collaboration with Splash Tech not only enriches Altenar’s platform but also sets a new standard for player engagement and entertainment in the iGaming industry.

Source: “Altenar partners with free-to-play games provider Splash Tech”. Altenar. June 13, 2024.

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Altenar, a leading provider of betting solutions, has announced a strategic partnership with premium eSports betting provider DATA.BET. This collaboration aims to deliver advanced and customizable eSports solutions to globally licensed operators, marking a significant enhancement in Altenar’s service offerings.

Integration of Advanced eSports Solutions

As part of this integration, DATA.BET will supply Altenar with tailored odds and live score feeds from official sources, covering over 30 eSports disciplines and more than 2,000 markets. Managed by a dedicated 24/7 in-house trading team, this partnership introduces advanced features that are set to revolutionize Altenar’s eSports offerings.

The collaboration allows Altenar to provide a wider range of content with exceptional accuracy and reliability. The inclusion of adaptable widgets for popular eSports titles will significantly enhance player engagement and experience. This seamless and rapid content delivery is a testament to Altenar’s commitment to innovation and excellence in the betting industry.

Commitment to Long-term Growth and Innovation

The alliance between Altenar and DATA.BET is more than just a business deal; it represents a shared vision for long-term growth and continued innovation in the eSports sector. By focusing on product personalization, flexibility, and reliability, both companies are dedicated to providing solutions that elevate operators’ businesses.

Stanislav Silin, CEO at Altenar, emphasized the importance of this partnership: “Partnering with DATA.BET underscores our commitment to choosing providers with premium solutions that power our portfolio. Product personalization, flexibility, and reliability are the primary focuses of our company in delivering solutions that elevate operators’ business.”

Enhancing Global Competitiveness

For DATA.BET, this partnership is an opportunity to showcase the potential and technological advancements of the eSports sector on a global scale. Otto Bonning, Head of Sales at DATA.BET, expressed his enthusiasm: “The partnership with Altenar is a great opportunity to demonstrate the potential and technological advancements of the esports sector globally. We appreciate the trust placed in us and continue to enhance the functionality of our solution to strengthen our partners’ competitiveness in the market.”

The collaboration not only boosts the capabilities of both companies but also enhances the overall eSports betting landscape, providing operators with cutting-edge tools to meet the growing demands of the market.

The partnership between Altenar and DATA.BET marks a significant step forward in the evolution of eSports betting. By combining Altenar’s robust platform with DATA.BET’s specialized eSports solutions, operators can now offer their players a more comprehensive and engaging betting experience. This collaboration highlights both companies’ dedication to innovation, excellence, and the continuous improvement of their service offerings.

Source: “Altenar partners with DATA.BET to enhance eSports offering”. Altenar. June 4, 2024.

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Altenar continues to launch customized solutions for sports betting platforms to maintain its leading position in the iGaming and sports betting market. The latest development of three sport betting features offering a range of bet-specific options provides a comprehensive solution for sports betting operators to expand their offerings and take player experience at another level.

Enhanced Sports Betting Options

Indeed, the Bet Boost, Betting Insights, and Bet Mentor features are set to become an integral component of iGaming platform’s user interface through an enhanced monitoring and cross-sales opportunities offered to worldwide platforms and players. Players traditionally engaged with online casinos may get an expanded overview of sports betting options and benefit from their enhanced accessibility using Altenar’s new release of customized developments.

Betting Insight and Suggestions

Therefore the Betting Insights tool includes historical data for specific markets to enable players to avail of the trend pending to the subject market to structure and place their bets. The Bet Mentor component serves as a customer’s vehicle to set the bet amount and specify the amount sought to be won. Players can also take advantage of the respective suggestions based on the statistical data to set the bet.

Bet Boost

The Bet Boost tool is designed to help operators to manage their promotions and betting campaigns in a highly efficient way. The tool will enable operators to particularly enhance the competiveness of their campaigns run ahead of specific events or popular championships. The feature’s visibility is ensured through a variety of front-end options and design solutions, including carousels, event view or overview tools.

Comprehensive Tool Kit

Using the Altenar’s trilling of winning software developments, players can take advantage of the historical data and statistics-based suggestions to tailor their bets or swiftly and easily access betting promotions and campaigns. The operators may benefit from a comprehensive set of tools to drive player engagement provided by the company having been building the reputation of a leading B2B software provider since 2011.

Antonis Karakousis, Director of Operations at Altenar, said: “We are pleased to bring all three of our new add-on widgets to market, offering our operator partners more ways than ever to engage bettors and empower them to make data-driven decisions.

“Data is becoming increasingly important for customers, not just operators, and the insights these tools offer will serve to make Altenar’s partners the most competitive on the market.”

Source: “Altenar releases trio of betting widgets to enhance customer engagement’’. European Gaming. April 18, 2024.

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Altenar, a top-tier provider of sportsbook and iGaming software, has something exciting to share with its fans! And after a series of successes that the company has guaranteed since the beginning of the year, this iGaming giant has joined forces with Optimove, a leading CRM marketing platform.

Thanks to this alliance, Altenar will introduce personalized product recommendations through Opti-X widgets, setting a new standard in player engagement.

Elevating Digital Experiences

This promising collaboration, according to the source, aims to enhance players’ digital journeys by empowering Altenar’s operator partners with Optimove’s AI-driven recommendation engine, Opti-X. This innovative solution enables operators to boost customer retention and engagement by delivering tailored content based on individual preferences and behavior patterns.

Opti-X, part of Optimove’s Digital Experience Platform (DXP), leverages advanced algorithms to provide personalized recommendations across various digital channels, catering to both known and anonymous visitors. By integrating Opti-X widgets, Altenar’s operators can create dynamic and engaging content that enhances the overall player experience, whether on desktop or mobile platforms.

This strategic partnership not only strengthens Altenar’s global presence but also revolutionizes the sportsbetting stage, offering a cutting-edge solution that drives customer satisfaction and loyalty. With Optimove’s Opti-X, Altenar delivers unparalleled value to sports betting operators worldwide, ensuring they stay ahead in an ever-evolving market.

Award-Winning Sportsbook Solution

Altenar’s reputation as a provider of comprehensive and fully managed sportsbook solutions continues to grow, particularly in the vibrant Latin American market. Its award-winning platform prioritizes stability, security, and flexibility, guaranteeing an exceptional sports betting experience for players and operators alike.

Altenar’s partnership with Optimove marks a significant milestone in the iGaming industry, bringing innovation, personalized experiences, and long-term success for sports betting operators globally.

Charlie Williams, Commercial Director at Altenar, said: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience. That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”

Dan de Souza, Global Director of Partnerships at Optimove, said: “This announcement marks a significant milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth. As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalized recommendations, services, and products to keep them around for longer and coming back for more.”

Source: ”Altenar unveils Optimove partnership to enhance personalised content offering”. EuropeanGaming. March 14, 2024.

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Leading sportsbook and iGaming software provider Altenar has unveiled a range of new tools and features designed to bolster its offerings within the highly competitive Italian market. These updated solutions will enhance the company’s existing regional partnerships and enable further growth, advancing its ambitious expansion ambitions.

The Updates Answer the Region’s Unique Challenges

Italy, recognized as one of the most sought-after European jurisdictions in the online gambling industry, has been a significant market for Altenar for the past four years. However, strict regulations mean operators and suppliers face significant compliance challenges, limiting the scope of potential partnerships. Altenar’s recent updates seek to resolve this issue and deliver enduring success.

One of the standout developments is the latest version of Altenar’s front-end solution. This new iteration promises to deliver a faster and fully customizable platform, enabling operators to add features based on their specific needs. This level of flexibility empowers partners to craft sportsbooks that align precisely with local regulations while preserving their brand identity.

Other milestone developments include adding Partial Cashout options after the Italian government’s groundbreaking 2022 reforms. Altenar’s new Promotional Bonus tool should attract significant operator interest, allowing partners to bolster player satisfaction and retention rates via many customizable options. These developments will help the supplier stand out amidst the competition and retain its leadership position.

Altenar Remains Adaptable and Competitive

The enhanced solutions underscore Altena’s commitment to staying at the forefront of technological advancements in the industry, empowering partners to reach new heights. Gambling operator Diecimilauno has already adopted the supplier’s Partial Cashout feature, giving its players unparalleled freedom. CEO Fabrizio Frenna lauded Altena’s solution, noting its rising popularity.

Altenar is always attentive to the needs of the market and collaborates with Diecimilauno to offer an increasingly high-performance service.

Fabrizio Frenna, Diecimilauno CEO

Altenar’s strategic approach to catering to the Italian market’s needs showcases its dedication to understanding the intricacies of different jurisdictions and providing tailored solutions. The supplier aims to empower its partners and provide a more personalized and enjoyable gaming experience. As the company evolves its offerings, it will continue to thrive in the competitive Italian gambling landscape.

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The renowned provider of iGaming and sportsbook software and content, Altenar, announced it expanded its presence on the Old Continent after securing an important license. The company confirmed on Monday that it has been granted a business-to-business (B2B) license from the gambling regulator in Sweden, the Swedish Gambling Authority or Spelinspektionen.

Securing the B2B license marks an important achievement for Altenar as it enables the company to continue to grow its presence by delivering its services to operators within the regulated gambling market in the country. The strategic license comes in anticipation of planned changes to the market in the country that would require providers of iGaming and betting technology, such as Altenar, to have a B2B license.

The new B2B license in Sweden comes during a busy period for the company. Over the last year, Altenar was recognized with prestigious awards from the Baltic and Scandinavian Gaming Awards, SBC Latin America and MiGEAs, among other prestigious events for the iGaming and betting vertical. The recent license also resonates well with the company’s ongoing global expansion. By now, Altenar has licenses in 13 major gambling markets around the globe, including licenses from the MGA and the UKGC.

The Company Continues to Expand Its Presence

Marina Zacharopoulou, Altenar’s technical compliance manager, explained that to secure the license in Sweden, the company has gone through an extensive evaluation process. The result of the process reaffirmed the company’s commitment to ensuring the highest standards for security and quality, while at the same time supporting responsible gambling.

Zacharopoulou, added that Altenar is proud to secure this license which clears the path for the company’s further expansion in the country. “Altenar remains dedicated to maintaining its reputation as a trusted and reliable provider of gaming software,” said the company’s technical compliance manager in conclusion.

“We have undergone a rigorous evaluation process and have demonstrated our commitment to upholding the highest standards of quality, security, and responsible gaming.“

Marina Zacharopoulou, technical compliance manager at Altenar

The B2B license in Sweden comes after earlier this month, the company announced an important partnership with Palms Bet, expanding further its footprint into the Bulgarian gambling market. The collaboration represented an important milestone for the two companies, allowing them to continue growing their presence in the country.

On the other hand, the license in Sweden also complements Altenar’s growth, considering the potential of the market in the country. Without any doubt, the country is one of the important betting jurisdictions in Europe, considering that in 2022, betting gross gaming revenue in Sweden increased by 7% year-over-year.

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