Moving forward, SIS’ 24/7 live betting services will become part of Altenar’s sportsbook offer, with SIS covering more than 76,000 events every year through its 24/7 Live Racing Content, which will also be the first product to be featured with Altenar.

Altenar Strengthens Betting Experiences with SIS

Altenar provides the platform for partner operators and as such, the 24/7 Live Racing Content module will also be available to its partner operators.

Another product that Altenar’s network of operators will benefit from is the SIS Competitive Gaming solution, which is a unique esports product that offers more than 200,000 round-the-clock events that are produced in-house. All the while, Altenar has been expanding its reach in individual markets, including Italy.

SIS guarantees that each of these events follows the highest integrity standards and ensures that players have access to a reliable and equitable betting experience on esports. This is the latest milestone for SIS which is looking to continually grow its reach and deliver its products with more providers of sportsbook infrastructure such as Altenar.

SIS head of commercial partnerships Andy Kelly has welcomed the opportunity to see Altenar and the company tie the knot on a sportsbook partnership. Kelly hailed Altenar’s own successes in growing its offer across the sports betting space worldwide and argued that the deal would have a significant geographical impact on SIS as well. Kelly added:

We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.

SIS head of commercial partnerships Andy Kelly

Thinking Outside the Box and Injection Innovation in Betting

Altenar director of operations Antonis Karakousis was similarly excited about the opportunity that this collaboration brought. Altenar, Karakousis said, was constantly on the lookout to expand its offer and bring even more worthwhile experiences to its partner operators.

This is precisely what is happening through the tie-up with SIS, the director added, touting the value of innovative out-of-the-box betting experiences. “Regular short-form betting opportunities around the clock can only benefit our operator clients and we look forward to integrating the entire SIS range of products in the coming months,” Karakousis concluded.

SIS has been methodical in building up its reach as well. The company partnered with Spreadex in July to bring the platform its advanced CS:GO betting markets.

The post SIS to Integrate Its Product Portfolio with Altenar’s Sportsbook appeared first on Keno Wizard.

Altenar’s deal with a global operator and platform provider like Atomo Gaming should bolster both companies and create new growth opportunities. The developer has gathered substantial momentum in 2023, expanding across Latin America and the Balkans. Atomo will benefit from Altenar’s comprehensive multi-channel software solutions, further diversifying its offerings.

Atomo Empowers Its Rapid Global Expansion

According to the new partnership, Altenar will contribute its comprehensive multi-channel solution, focusing on the Latin American market with virtual sports, lottery, and quiniela wagering solutions. Atomo Gaming CEO Ramón Monrós noted that the new technology would significantly bolster the company’s global expansion, ensuring online and retail success.

We are thrilled to secure a new deal with Altenar to provide its innovative sportsbook technology as part of our omnichannel offering.

Ramón Monrós, Atomo Gaming CEO

Atomo’s rapid growth in the B2B and B2C sectors has strengthened the company’s global leadership position. The platform provider has recently decided to diversify, launching several flagship stores and operator brands to solidify its market position in select regions. Such rapid growth necessitates a robust suite of software and sportsbook solutions, making the partnership with Altenar a natural progression of Atomo’s ambitions.

Altenar’s Solutions Rise in Popularity

The deal perfectly fits Altenar’s strategy, leveraging its familiarity with the LatAm market. The company will significantly expand its reach, launching with Atomo’s operator partners and its brands, spanning three continents. Altenar account manager George Mavridis commented that the partnership would enable Atomo to scale its success and pave the way for further cooperation.

We are delighted to partner with Atomo Gaming to offer our award-winning sportsbook to a host of diverse markets.

George Mavridis, Altenar account manager

With the new agreement, Altenar maintains the impressive momentum it has been building up since the start of the year. In April, the company further solidified its presence in the Latin American market thanks to a deal with popular sports betting operator GanaPlay. The developer’s dedication to creating award-winning solutions and its focus on expansion in the area has made it a go-to provider for many regional operators.

Altenar’s solutions have also proven their competitiveness on a global scale. The company’s 13 licenses for leading global markets have allowed its products to demonstrate their worth across diverse jurisdictions. The March agreement with Bulgarian operator BetMarket is a testament to the Altenar solutions’ universal appeal, showcasing the company’s untapped growth potential.

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