Premium sportsbook brand and online casino, Rabona, has announced the appointment of former boxing champion Mike Tyson as its new brand ambassador. 

Through this newly signed partnership with the boxer who reigned as the undisputed world heavyweight champion from 1987 to 1990, players will be offered exclusive Tyson-branded bonuses and livestreams that will successfully blend the boxing legend with casino gaming thrills. 

“Iron Mike” to Join Rabona’s Monthly Twitch and Kick Livestreams

The former pro boxer who competed between 1985 and 2005 will introduce his unparalleled passion and charisma to the online casino’s players, engaging them via livestreams on Rabona’s official Twitch and Kick channels every month. 

These streams will display Tyson playing the casino’s industry-leading games while recounting exclusive takes from his impressive boxing career and sharing his expertise on gambling. 

As explained by Rabona’s public relations director, Mike Varius, the casino is fully focused on offering “legendary experiences,” calling Tyson the best person to represent them in his quality of a living legend. 

Varius also spoke about the former boxer’s “dynamic presence and genuine love for gaming,” both of which deeply resonate with the casino’s brand ethos. 

Users can expect to experiment with “championship-level engagement” that will be fueled by Tyson’s unparalleled energy.  

Players Can Expect Bonus Plays, Giveaways, and More

Besides the excitement of having one of the greatest heavyweight boxers of all time join them, the collaboration will also attract a series of exciting perks for registered players at Rabona. 

The list includes access to exclusive bonus plays including the Iron Bonus, which is a risk-free bonus of up to €100 dedicated to both new and existing users, giveaways, and additional surprises that have not been revealed so far.

Tyson took the news to his Instagram account on February 5, praising Rabona’s ability to stand out “with its commitment to offering an adrenaline-packed gaming journey.” Tyson compared this commitment to his determination to give his all in the ring, expressing excitement to carry the same level of “intensity and spirit” to the online gaming world next to the casino. 

Rabona’s innovative approach in terms of sportsbook and online casino gameplay is based on state-of-the-art gamification features, eye-catching aesthetics, and an excellent user-friendly interface that enables easy browsing. 

Besides the impressive pre-match and live betting markets in its innovative online sportsbook, with excellent odds on a range of sports, Rabona players can also enjoy the freshest releases from industry-leading providers.

In November 2022, Tyson became BRBET’s brand ambassador for Brazil.

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Basketball powerhouse LeBron James is joining DraftKings’ team as a talent ambassador, the American betting operator announced. While best known for his basketball prowess, King James’ partnership with the gambling juggernaut will actually be centered on football.

According to the announcement, the multi-year agreement will see the Los Angeles Lakers star participate in a variety of football activations centered on select key tentpole events. This latest football venture will see James, who is prohibited from discussing the NBA under the terms of his agreement, leverage his understanding of the professional sports sector as a whole.

James is, admittedly, no stranger to football himself. Prior to his foray into the world of professional basketball, the King played football for two years for St. Vincent-St. Mary High School in Akron, Ohio.

A Union of the Crowns

LeBron James commented on his new venture on X, where he shared a promotional photo of himself under DraftKings’ signature crown. Using emoji, he implied that this is a partnership between kings and added:

Football season just got A LOT more fun. Let’s go!

LeBron James

Meanwhile, Jason Robins, DraftKings’ board chair, welcomed the basketball star to the DraftKings family. Robins lauded King James as “one of the most influential athletes of all time” and said that the current deal is an “absolute honor and privilege” for his team.

Robins added that he cannot wait to work with such an outstanding athlete who reflects the operator’s love for sports.

We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come.

Jason Robins, chair, DraftKings

Other Fresh DraftKings News

LeBron James isn’t the only new addition to the DraftKings family. A few days ago, the gambling giant also added the experienced Marie Donoghue as its new chief business and growth officer. In her new role, Donoghue was tasked with overseeing different internal processes and leveraging her extensive experience to help DraftKings grow.

An earlier report, meanwhile, implied that a tie-up between DraftKings and Barstool Sports is in the works. People familiar with the matter implied that this deal is set to be a game-changer.

In other news, two individuals were just indicted for participation in a recent cyberattack on DraftKings. If convicted, they could face up to 20 years in prison.

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The leading online gaming and sports entertainment company in North America, FanDuel Group, announced an important partnership with the popular casino content creator, Vegas Matt. Details regarding the new collaboration emerged Thursday. Under the terms of the new agreement, Matt will help promote FanDuel Casino, focusing not only on its quality offers but also highlighting the importance of responsible gambling.

Designated as an Ambassador under the terms of the new exclusive deal, Matt will deliver content that underlines the features of FanDuel Casino. He will engage in different activations, including giveaways, streams and even educational sessions on responsible play.

As an Ambassador for the fast-growing online casino, Matt will deliver exclusive content via digital channels, including his YouTube, Facebook, Instagram and TikTok accounts. He will play an important role by promoting Responsible Gaming content and encouraging the use of the wide range of tools offered by FanDuel. Additionally, under the terms of the new collaboration, Matt will participate in different exclusive events for FanDuel customers.

Lauded as the fastest-growing online casino, FanDuel Casino is currently available in five US states, including Michigan, Pennsylvania, New Jersey, Connecticut and West Virginia. Promising exceptional experiences and supreme entertainment, the online casino wrapped up a successful 2023 having observed 5% growth year-over-year in the states where it operates. This marked the best result out of any competitor within the iGaming vertical in those jurisdictions. Now, thanks to the new exclusive agreement with Vegas Matt, FanDuel Casino anticipates engaging with new customers.

The Content Creator Is Excited to Team up with FanDuel Casino

Daniele Phillips, FanDuel Casino’s VP of brand strategy, predicted that the new exclusive deal with Vegas Matt can help engage with new audiences. She explained that Matt is a skillful creator of content with a range of followers. Phillips added that the new Ambassador will highlight some of the benefits FanDuel Casino offers. Finally, she said: “Vegas Matt will help us reach new audiences and provide them with engaging casino content available on our platform.”

“I couldn’t be more excited to partner with FanDuel Casino. I look forward to introducing our amazing audience to FanDuel Casino and showcasing the games people can play that range from Slots to Blackjack, Roulette, and so forth available on their platform.“

Vegas Matt, Ambassador for FanDuel Casino

Matt was similarly thrilled, outlining that it is exciting to team up with FanDuel Casino. He confirmed plans to help promote FanDuel casino and showcase the range of its quality features and exciting games. Finally, Matt said it would be delighting to show customers how to enjoy games responsibly.

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The fast-growing Asian sports betting operator and powerhouse, Fun88, expanded its roster of brand ambassadors by joining forces with Tony Parker, the famous Hall of Famer and recognizable NBA superstar. The latest partnership, announced Friday, sees the basketball pro become an official brand ambassador for Fun88 in Asia.

Under the terms of the fresh collaboration, Parker will appear in different activations, as well as promotions. Moreover, he plays an important role by enabling Fun88 to connect with more basketball fans across the Asian region, including in markets such as the Philippines, Thailand and China, among other countries.

Parker became the third Hall of Fame brand ambassador for Fun88 after the company clinched similar collaborations with stars such as Steve Nash and the late Kobe Bryant. Undoubtedly, the latest collaboration would help the fast-growing brand engage with more basketball fans across Asia, considering Parker’s strong presence on social media. Currently, the basketball superstar has a staggering 1 million fans on the Chinese platform Weibo, as well as 3 million Facebook followers and 2 million fans on X, the platform formerly known as Twitter.

“I’m thrilled to be following Steve and Kobe’s lead as Fun88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign.“

Tony Parker, brand ambassador for Fun88

Commenting on the topic, Parker said that he is thrilled to join Fun88 as a brand ambassador after the company previously joined forces with Kobe and Steve. “They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics,” he added.

The Betting Brand Is Thrilled to Team Up with the Basketball Star

Fun88’s new brand ambassador said that he is looking forward to delivering unique and engaging insights, as well as premium content for bettors and sports fans across Asian markets. “From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love,” explained Parker in conclusion.

“We’re naturally delighted to have secured further net gains for Fun88’s unrivalled ambassadorial roster by signing Tony,“

explained a representative for Fun88

A representative of Fun88 revealed that the company is thrilled to enter into this partnership with the famous NBA star. The representative spoke about Parker’s unquestionable popularity across the globe, predicting that basketball and sports fans are going to like the insights and activations he participates in. Finally, Fun88’s representative predicted that the company will be able to engage with new audiences supported by Parker.

Outside of the basketball vertical, Fun88 has established partnerships with Newcastle United FC, as well as Tottenham Hotspur, two Premier League clubs. The company also has other soccer and cricket-facing deals.

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MGM Resorts International, the famous international gambling and entertainment conglomerate, has announced it hired Chris Rock, the major Hollywood movie star, to help the company’s effort of launching its BetMGM brand in the United Kingdom.

Chris Rock will act as a brand ambassador for BetMGM and he will feature in various marketing campaigns designed to promote the brand in the United Kingdom market.

The first marketing campaign has already kicked off, featuring Chris Rock revealing to the public details about the various special offers prepared by the online casino for its new customers in the country.

The offers include bonuses and price boosts, along with exclusive content that is available only at BetMGM. The company has also presented a responsible gambling advert designed specifically for the UK market.

Sam Behar, the Director of BetMGM UK declared himself “incredibly excited” to launch the brand in the United Kingdom. About the campaign, the Director explained that it “leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market.”

The BetMGM UK Director added that Chris Rock is an “A-list ambassador” for the brand, and hiring such a big star demonstrates the company’s “commitment” to one of the largest regulated gambling markets in the world.

Expansion Without Entain

BetMGM is a joint-venture between MGM and Entain, another major international sports betting and online casino operator. However, for the UK launch of BetMGM the brand worked with LeoVegas instead of Entain. LeoVegas was acquired by MGM Resorts in 2022 for 604 million dollars and it provided the technology and the platform for BetMGM’s UK launch.

As a result, BetMGM UK will compete directly with brands such as Ladbrokes, Gala and Coral, which are all owned and operated by Entain. Gustaf Hagman, the Chief Executive Officer of LeoVegas, declared that his company was ready to help BetMGM become a success in the United Kingdom.

At the same time, BetMGM also announced a partnership with Kindbridge, a mental health provider that will help the company design support programmes for those who choose to self-exclude from gambling on the operator’s platforms.

Adam Greenblatt, the Chief Executive Officer of BetMGM, underlined the importance of this partnership and declared that his company was “eager to champion the growth and expansion of connecting problem gamblers with the crucial services they need.”

Source: “BetMGM signs Hollywood star Chris Rock to support UK launch“. iGaming Business. September 25, 2023.

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Sports betting operator Superbet has unveiled the appointment of Nikola Jokić as its first brand ambassador in the Republic of Serbia. The Serbian basketball star, currently playing for the Denver Nuggets, will help the company appeal to fans of professional sports.

Jokić is a skilled NBA player whose Serbian origin makes him perfect to appeal to sports fans in Serbia. His team, the Denver Nuggets, emerged victorious last season, cementing him as an outstanding athlete. His athletic prowess earned him the Most Valuable Player distinction, further highlighting his abilities.

Jokić has formerly played in the Serbian National Basketball Team, including during the 2016 Summer Olympics in Rio de Janeiro. He is a beloved sports personality of many Serbian enthusiasts, making the tie-up with Superbet a major move for the company.

As a brand ambassador in Serbia, Jokić will promote Superbet to Serbian audiences.

Jokić’s Qualities Reflect Superbet’s Values

Jokić commented on his new ambassadorial position, saying that he is happy to join forces with Superbet. He lauded the company for its unique way of connecting with fans across Europe and sharing their passion for sports.

Jokić added that he appreciates Superbet’s commitment to responsible gambling and praised the company’s safer gambling-oriented initiatives. According to the basketball pro, this was one of the things that convinced him to team up with the brand.

Jokić concluded that he is looking forward to working with Superbet and promoting sustainable sports betting. He teased that he cannot wait to work on exclusive activations with the brand and engage fans in Serbia and beyond.

Thanassis Kanouris, Superbet’s country manager for Serbia, also commented on the matter, welcoming Jokić to the Superbet family. According to Kanouris, Jokić is an amazing athlete and a great team player whose qualities perfectly reflect Superbet’s core values.

Kanouris added that Serbia is a very important market to his team, highlighting Superbet’s ambition to make further strides across Europe. The manager said that the partnership with a powerhouse such as Jokić will help Superbet remain ahead of the curve while proving the operator’s passion for sports to the fervent fans.

Last month, Superbet also joined forces with the leading gamification innovator Low6. The two companies joined forces to release a new free-to-play fantasy sports game called Ultimate Squad. Earlier this year, the operator also signed an agreement with Pragmatic Play, securing access to the supplier’s premium live casino content.

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Planet Sport Bet, a Planet Sport-owned sportsbook, has signed a partnership with former soccer professional and sports pundit Robbie Savage. The latter has been selected as the sports betting operator’s brand ambassador.

As a brand ambassador of Planet Sport Bet, Savage will participate in a variety of activations. He will also provide regular content throughout the new soccer season, sharing his thoughts on the latest developments in the sport.

In addition, Savage will promote Planet Sport Bet’s brand and will participate in various advertising and promotional campaigns.

A seasoned sports connoisseur, Savage will support the brand with his knowledge and fame. As a former soccer player with over 500 appearances, the pundit has an intimate understanding of soccer. Throughout his career, Savage has played for a number of high-profile teams, such as Leicester City, Derby Country and Birmingham City. He boasts 39 caps for Wales and currently serves as director of football at Macclesfield FC.

Planet Sport Bet, on the other hand, was launched in 2021 and is a part of Planet Sport’s betting & gaming division.

Robbie Savage Has the All the Qualities Planet Sport Was Looking For

Robbie Savage commented on his new position, saying that he is looking forward to working with Planet Sport Bet. He said that the brand shouldn’t be underestimated despite being fairly new. He added that he trusts the brand since it is coming from the same team behind Football365 and TEAMtalk.

Planet Sport is a business going places and I’m delighted to being part of the team for the new football season.

Robbie Savage, brand ambassador, Planet Sport Bet

Savage added that the upcoming campaign is going to be “a real cracker with many subplots along the way.” He promised to provide honest reviews of the events and share his opinions on betting odds and predictions.

Mike Grenham, Planet Sport’s managing director of betting, welcomed Savage to the Planet Sport family. The MD praised the new brand ambassador for always providing an honest, insightful and hard-hitting view of the latest developments in soccer. Because of his profound understanding of the sport at all levels, Savage is certain to appeal to Planet Sport Bet customers, Grenham believes.

The MD concluded that Savage’s infectious personality is just what Planet Sport Bet was looking for in an ambassador. Grenham added: “Though Robbie likes a laugh, he also understands the need to work in a responsible way when gambling is involved; that’s something very important to us too.”

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UK’s fastest-growing sportsbook in 2022 has chosen soccer icon and cult hero Adebayo Akinfenwa to represent it right ahead of the start of the much-anticipated sporting event that will take place between March 14-17, 2023.

Akinfenwa Joins Jockey Legend Scudamore and Golden Boot Winner Sheringham

The betting brand that offers odds for the most beloved sports and greatest sporting events on the planet took the opportunity to announce the exciting partnership with the “biggest-ever ambassador” while presenting its biggest-ever offer for Cheltenham. 

Emphasizing the idea of “the biggest-ever offer” for the upcoming festival, the charismatic player known for his muscular physique can be seen in a brief video on BetUK’s Twitter page encouraging players to download the app to benefit from the current offer: bet £20 ($23,67) and get a £60 ($71) free bet. 

The ex-Wycombe Wanderers striker that was called the strongest player in the world has already initiated its interesting collaboration with BetUK on March 6. 

The player who has joined other iconic brand ambassadors chosen by the operator including champion jockey Peter Scudamore who scooped up eight titles and legendary goal-scorer Teddy Sheringham will be a part of BetUK’s print, radio, social media, and digital ad campaigns promoting the festival.

“Who Doesn’t Love Bayo?”

BetUK’s country manager Matt Bramley has emphasized the amazing popularity that the ex-player nicknamed Bayo continues to enjoy. Bramley further explained that their greatest ever Cheltenham customer offer required their “biggest ever brand ambassador”, which is why they considered Akinfenwa to be the right choice for them. 

The manager also stated that the company was thrilled to welcome Bayo to the team.  As expected by fans, the player used the “size does matter” card with reference to the strapping body that he is best known for when speaking about the new partnership and its dimensions. 

The player who is considered one of the most famous modern English soccer players who never got the chance to play in the Premier League said that he was “massively excited to be teaming up with BetUK” before the head start of the festival. 

“The Beast” called the festival “an epic event” while expressing his certainty that the event will benefit from the “strongest start yet”. 

Sports bettors will get the chance to access the freshest racing tips and offers on BetUK’s official website and social media pages. Special emphasis has also been put on their Scu Selects podcast. 

The latter will present Peter Scudamore’s expertise and tips before the upcoming horse races. 

At the end of January, Bet365 announced the launch of Non-Runner No Bet markets for all Cheltenham Festival races. The live markets will enable bettors to confidently place their wagers on all races part of the event.

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Berbatov will be actively involved with the company’s marketing team and work with JBO on a number of campaigns, promotions, and activations, that will leverage his image and likeness in target markets, specifically in Asia.

Bulgarian Soccer Legend Continues Partnership with JBO

JBO focuses almost exclusively on the Asian sports betting market, with a strong presence in esports betting as well, and the two partners have been happy with their collaborations so far. Berbatov is one of the best soccer players in Bulgaria, with his fame exceeding his place of birth and positioning him firmly in the minds of Fulham, Bayer Leverkusen, Tottenham Hotspur, Manchester United and Monaco fans.

Berbatov’s easygoing manner and friendly attitude with club fans have won him the praise of soccer aficionados and the sympathies of rivals. He has cultivated a solid fan base worldwide and is largely seen as a great addition to the JBO’s ambassador team, as testified by the company’s decision to extend its partnership with the athlete.

Commenting on this opportunity, JBO said that the company was thrilled to continue this collaboration with its long-standing brand ambassador. The company assured that there were more promotions and campaigns involving the player well underway.

Love for Soccer in Asia and the Far East Remains as Strong

Berbatov is also going to be an important part of the company’s upcoming plans for the Asian market:

JBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories.

Berbatov himself was stoked with the opportunity to renew his partnership with JBO and continue to collaborate with the company in Asia and the Far East. He said that the past several years working with the company have been an exciting opportunity for him as well and praised JBO’s for its clear commitment to the beautiful game, delivering a range of experiences and products for fans across those markets to enjoy.

“I look forward to bringing more high-quality content and activity to Asian markets with my signature style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love,” Berbatov concluded.

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