Amelco, a provider of sports betting, casino and lottery products and solutions, has rolled out its complete iGaming suite in New Jersey. The move will grow the company’s presence in the United States, allowing it to supply more operators with its solutions.

Amelco offers an in-house casino aggregation suite that incorporates slot games, table titles, poker and instant games. The company’s product offering is reinforced by third-party content from leading industry suppliers such as Evolution Gaming Group, IGT, Light & Wonder and Pariplay, among many others.

Thanks to the launch, operators in the Garden State will also be able to tap into Amelco’s aggregation offering.

Besides boasting content from many tier-one studios, Amelco’s solution also provides the operator’s partners with customization and delivery via Amelco’s proprietary app. In addition to that, partners can use the built-in Bonus Engine to engage their customers with special bonuses and tournaments.  

A Great Opportunity for Amelco

The company expressed its excitement to make a foray into New Jersey through Brandon Walker, head of Amelco USA. Walker noted that North America is one of the biggest online casino markets in the world, which is why the new expansion is a great opportunity.

Walker explained that the new launch will further solidify Amelco as one of the most established platforms in the USA. He hopes that the move will also grow the company’s reputation across the iGaming and sports betting sectors.

This is a great opportunity for us to see where we stand in terms of our casino offering. Our award-winning sportsbook is already live across 15 states, so we are excited to showcase our solution in such a competitive environment.

Brandon Walker, head of Amelco USA

Last month, Amelco also secured a launch in Ontario after receiving the go-ahead from the Alcohol and Gaming Commission of Ontario. This was another major launch for the company, considering the growing prominence of Ontario’s iGaming and online betting market.

At the beginning of this year, on the other hand, Amelco went live in Ohio, becoming one of the state’s first suppliers. Operating across several continents, the company remains bullish on expanding its global footprint by supplying content to tier-one operators in major regulated markets.

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Simplebet’s platform enables fans to wager on micro-events within a game, like an individual pitch, swing, or shot. Such a novel way of engaging with sports betting content is just what Amelco needs to maintain its North American momentum and differentiate its offerings from the competition. The technology proved itself during the NFL Playoffs and generated substantial profits, justifying Amelco’s interest.

Amelco Adds Another Solution to Its Comprehensive Platform

Microbetting is one of the latest innovations to hit the sports wagering market, allowing fans to engage with their favorite sports in a novel way with fast, fun, and exciting real-time bets. Simplebet is one of the clear innovators in the field, offering an impressive selection of products for some of the most popular sporting leagues.

The NFL playoffs highlighted the technology’s true potential, showcasing the rising interest among operators and fans. Simplebet reported that micro-bets accounted for $1.5 million in betting handle during the first three rounds, thanks to rising customer engagement. Company CEO Chris Bevilacqua was excited to partner with Amelco, furthering Simplebet’s reach across the USA.

We look forward to working together with Amelco to create a great experience for its customers.

Chris Bevilacqua, Simplebet CEO

Simplebet is among the most popular providers of micro-betting solutions, cooperating with high-profile operators like Caesars Entertainment and bet365. The developer’s strategy of creating instant-gratification betting moments and a substantial focus on fostering lasting partnerships are pivotal to its ongoing success.

This milestone partnership comes at a time of rapid growth for Amelco in the US. The company has seen a significant increase in demand for its sports betting software and services as more states legalize sports betting. Substantial increases in turnover during March Madness bolstered Amelco’s impressive momentum, giving it the freedom to pursue new growth opportunities.

The leading supplier was among the first to enter the fresh Ohio market, leveraging its impressive product suite spanning sports betting, iGaming, PAM, retail, and other verticals. Head of Amelco USA, Brandon Walker, noted that implementing Simplebet’s technology would allow the company to offer an industry-leading solution to all its sportsbook partners.

This is yet another big step in the right direction, and this focus on micro-betting will stand us in good stead ahead of some huge upcoming sporting events.

Brandon Walker, head of Amelco USA

Overall, the partnership between Amelco and Simplebet is a win-win for both companies. Amelco can access cutting-edge technology, helping it differentiate itself in a crowded market, while Simplebet gains another valuable partner in its efforts to expand its North American presence. While micro-betting in the USA traditionally lagged compared to Europe, such partnerships will significantly narrow that gap in the coming years.

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