Amidst a rapidly evolving industry, the SBC Summit North America, held from May 7th to 9th, emerged as an essential event for professionals in sports betting and iGaming. Attendees gathered to explore emerging trends, share best practices, and prepare for an exciting future in the industry.

Rasmus Sojmark, CEO and Founder of SBC, expressed his enthusiasm, stating, “We had nearly 5,000 of you join us this year, a substantial increase from the 3,500 delegates we gathered at the Meadowlands last year. I am always happy to feel your support, and it seems that every year, more and more of you realize how much work the entire SBC team puts into the event. Thank you for making this edition special. It was a blast.”

Engaging Conference Program and Notable Speakers

The summit featured an extensive conference program spread across four stages, with contributions from 300 industry leaders, offering attendees abundant learning opportunities. The event provided a platform to identify challenges, discuss solutions, and explore the potential of North American markets for both regional and global companies.

Among the notable speakers were BetMGM CEO Adam Greenblatt, seasoned professionals like Jan Jones Blackhurst, and former football legend Dan Marino. Insightful perspectives were shared by Nevada Congresswoman Dina Titus on taxation and Shawn Fluharty, President of the National Council of Legislators from Gaming States (NCLGS), who advocated for model iGaming legislation. Donna Orender, former President of the Women’s National Basketball Association (WNBA), added to the diversity of topics covered, ensuring a comprehensive discussion.

Stephanie Maxwell, Deputy Director and General Counsel of the Tennessee Sports Wagering Council, highlighted the event’s value, stating, “Being here and having the opportunity to listen to panellists and learn how they’ve addressed specific issues and pain points, it’s been really helpful.”

Kenneth Fuchs, COO of Caesars Digital, added, “The conference is organized in a way that makes it easy to find what interests you and the topics are generally useful regardless of your role in the industry. Everybody can come here and learn something.”

Networking and Inclusivity

Sarah Brennan, Senior Director of Compliance at BetMGM, shared her perspective as a speaker, noting, “One of the unique aspects of SBC is the very personal interaction prior to participating in this event, which allows you to speak on a panel that’s truly relevant to your personal experience in your professional capacity right now.”

The post-event survey for exhibitors and sponsors revealed a very strong Net Promoter Score (NPS), reaffirming SBC’s dedication to providing unique experiences and value to its customers. With 100 brands showcasing as exhibitors and sponsors, there was a notably diverse representation of companies.

Brennan emphasized, “There’s a big focus on inviting different groups; I saw a lot of vendors this year that hadn’t been at SBC previously, and many regulators are here. SBC does a great job of being very inclusive about who is represented, both from the US and across the globe.”

Sam (Shmulik) Segal, Co-Founder and CEO of MediaTroopers, a long-time sponsor but first-time exhibitor, remarked, “We decided to exhibit as this is our most important market and SBC Summit North America is the most important conference of the year. We always conduct a lot of business here; all of our partners are present. This year, we thought it was time to have a stand of our own so that people who don’t know the company can get to know it.”

Diverse Networking Events and Industry Insights

The show floor buzzed with various networking events, from gatherings for women in gaming to those for the tribal community, as well as meet-ups dedicated to responsible gambling. SBC’s objective of fostering diverse representation at the event was evident through the array of attendees.

Maxwell pointed out, “I’m a regulator in Tennessee, and our motivation (for attending this event) is the opportunity to connect with all the different kinds of people we work with – other regulators, vendors, operators.”

“The event has definitely evolved. There are way more people here. A lot more people, new entries, and new faces, and it’s exciting to see that every year honestly,” added Brett Hoffman, Founder of Gator Wagers.

Fuchs agreed, “Everybody that I generally want to catch up with is here, whether it’s across payments, data, innovation, or other operator peers, or people I know from the media, so it’s a nice mix of the industry.”

Segal added, “It seems that this time it’s even more packed than in previous years – we’ve seen everyone we’re working with in North America, everyone. It was amazing for us.”

In typical SBC fashion, the evenings concluded with networking events held at NY hotspots such as Slate NYC, Magic Hour Rooftop Bar & Lounge at Moxy Times Square, and the iconic Red Bull Arena.

Shawn Fluharty, who apart from his function as President of NCLGS, is also the Head of Government Affairs at Play’n GO, a headline sponsor of the party at Slate, commented, “You have companies from all over the world convening here because they know they’re going to shake hands with the people who are important in the industry and make those connections.”

Slot influencer Kelly Koffler was brief but expressive: “My biggest takeaway from the event is that you guys throw one hell of a party!” The Casino Kelly streamer, summarized the essence of the event well. “There’s a lot of value for anyone doing what I’m doing, because iGaming is only becoming more prevalent, so the more we learn, the more we can give to our viewers. They look up to us to be educated, so this is perfect for that.”

Mark Hicks, Managing Director of the NCAA, remarked, “This is the best event to attend throughout the year. Everybody we need to see is here, and the educational sessions are phenomenal.”

Source: “Networking, Learning, and Celebrating Success: Inside SBC Summit North America 2024”. May 14, 2024.

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Established game developer and third party aggregator across numerous regulated iGaming markets, 1X2 Network, has taken a significant step in expanding its presence in North America by partnering with BetMGM, a leading sports betting and iGaming operator. This collaboration, announced on May 9, 2024, enhances 1X2 Network’s reach and brings an array of popular games to BetMGM’s players.

Extensive Game Portfolio Now Available

The partnership with BetMGM enables the operator’s players to access a wide variety of slot and crash games from 1X2 Network’s diverse portfolio. This includes highly popular titles like Wolf Strike, Eagle Strike, and 1 Million Megaways BC from Iron Dog Studio, Reel Diamonds from 1X2gaming, and the Prospector Wilds series from Prospect Gaming. These games are known for their engaging themes, striking designs, immersive sounds, and exciting gameplay that keeps players engaged with every spin.

BetMGM players will also enjoy the innovative crash game, Crashout Maverick. Developed by 1X2 Network’s arcade division, AD LUNAM, this flagship game has garnered a global following thanks to its action-packed gameplay and near-instantaneous response times.

Initially, the 1X2 Network’s game selection will be available to BetMGM players in Michigan, with Ontario following shortly thereafter. The partnership plans to expand to additional North American markets, subject to regulatory approvals, in the coming year.

Strategic Market Expansion

Kevin Reid, Chief Executive Officer at 1X2 Network, commented on the strategic importance of this partnership: “We have ambitious plans for the North American market and what better way to build further momentum here than by partnering with one of the most prestigious operators, BetMGM. Our games are proving to be hugely popular with players in the US thanks to the great themes, bold design, and gripping gameplay built into each title. This includes Crashout Maverick, which has quickly become one of the top crash games in the market. This is a significant deal for 1X2 Network and really does mark our arrival as a leading content provider in the fast-growing market.”

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, expressed excitement about the partnership: “The partnership with 1X2 Network is a testament to our commitment to offer the broadest and best content to our players. We look forward to seeing them fire up the reels on big action slots such as Wolf Strike and enjoying the thrills and spills of Crashout Maverick.”

This collaboration underscores BetMGM’s dedication to providing a superior gaming experience to its users by incorporating top-tier content from 1X2 Network. The partnership is poised to significantly enhance the gaming options available to BetMGM players, ensuring a diverse and engaging experience.

The alliance between 1X2 Network and BetMGM marks a pivotal development in the North American gaming landscape. By integrating a wide range of high-quality slot and crash games, the partnership not only broadens BetMGM’s gaming portfolio but also establishes 1X2 Network as a formidable player in the market. As the partnership evolves, players can look forward to an enriched gaming experience with more innovative titles on the horizon.

Source: 1×2 Gaming press release. May 14, 2024.

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The leading designer, manufacturer and distributor of games, powering casinos across the globe, Aristocrat Gaming, announced a new collaboration, allowing it to grow its global footprint. This week, the company confirmed it expanded its presence in North America by securing entry into the video lottery terminal (VLT) gaming market in Québec, Canada. This milestone achievement was completed via a partnership with Loto-Québec, Quebec’s provincial lotto and iGaming operator.

Stéphane Fraser, Loto-Québec’s executive vice president and chief operating officer of gaming establishments, praised the new collaboration with Aristocrat Gaming. Sharing her excitement, she pointed out: “Loto-Québec is pleased to announce its partnership with Aristocrat.”

On the other hand, Kurt Gissane, Aristocrat’s chief revenue officer, spoke about the importance of the company’s entry into the VLT market in Québec. He explained that this achievement represents an important milestone for the company and reaffirms its dedication to expanding the reach of its quality products.

Gissane revealed that Aristocrat is thrilled to expand its footprint in the province and reach new customers in the process. Finally, he said that the company anticipates a long-term and successful partnership with Loto-Québec.

“Gaining entry into the Québec VLT market is another major milestone for the company, demonstrating our vested interest in these emerging segments, and allowing us to bring our award-winning products to new markets and their players.“

Kurt Gissane, chief revenue officer at Aristocrat Gaming

New Games Will Reach Players across Québec

Thanks to the new entry into the VLT gaming market in the Canadian province, Aristocrat confirmed that 10 games will be launched. The list includes hit titles such as Bao Zhu Zhao Fu Red Festival, Fu Dai Lian Lian Panda, Fire Light, Scorchin’ Fortune, Flamin’ Hits and Prosperity of the Nile, among other quality games. According to Aristocrat, the games will be displayed via MidKnight X, the company’s new upright cabinet.

Elsewhere, earlier this month, Aristocrat confirmed the launch of NFL Super Bowl Link, its latest NFL-themed slot game. At the time, the supplier confirmed that the new class 3 game will be using its famous MarsX Portrait cabinet. The launch came just in time for the Super Bowl and promised NFL fans exciting experiences.

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A lucky man from Albuquerque, New Mexico, won the grand prize from the popular game Lotto America recently. The man, who became the first New Mexico Lottery player to secure a jackpot from the game, won the grand prize from the draw on November 4, 2023. Identified as Neil Cochran, the lucky winner visited the New Mexico Lottery headquarters earlier this week to collect the grand prize of $3.52 million, won from Lotto America.

To win the grand prize, Cochran guessed correctly all five white balls with numbers 8, 11, 23, 47, 48 and Star Ball number 4. He purchased the winning ticket at Speedway #9093 at 6570 Paradise Blvd NW in Albuquerque. Since there was no other winning jackpot ticket from the draw on November 4, the lucky man collected the whole grand prize himself.

After discovering that he was the winner of the jackpot prize, Cochran told his mother. The woman initially thought that he and his girlfriend were pulling a prank on her, saying that she didn’t believe them. Undoubtedly, she changed her mind when she saw her son holding the oversized check with the $3.52 million jackpot sum written on it.

The Winner Picked the Numbers Himself

Visiting Speedway ahead of the draw on November 4, Cochran was offered by a store employee to participate in the lottery. The employee remembered the lucky winner who told them that Lotto America has better odds than Mega Millions and Powerball. Cochran was further attracted to the game by the fact that the ticket cost was only $1.

Once he decided to play, the lucky man did not use randomly generated numbers by Quick Pick. Instead, Cochran had numbers in mind that he picked himself. Besides Lotto America, the man purchased tickets for Mega Millions and Powerball games too. True to his gut feeling that he would be the winner, Cochran used the same numbers for all three games.

Earlier this week, the Powerball jackpot survived the draw on Wednesday. The latest draw of the game didn’t have a grand prize winner, nor a winner that collected a second-tier prize of $1 million for guessing correctly all white balls. With hours left until the drawing on Saturday, the Powerball jackpot is expected to hit $220 million or $101.2 million in cash value.

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In a strategic move to bolster its presence in North America, OKTO, the Greece-based payments group, has announced the successful acquisition of Flexia Payments, a specialized fintech company headquartered in the United States. 

OKTO and Flexia Pioneer Digital Payments in North American Casinos

Flexia Payments, renowned for its innovative cashless system, is seamlessly integrated with key partners including WinSystems, Axes Information Management Systems, and CasinoTrac. The collaboration between OKTO and Flexia aims to accelerate the digital transformation of customer experiences in both gaming and non-gaming activities across various casinos and gaming venues in North America.

OKTO’s vice president of North America, Theo Engelis, expressed his enthusiasm about the partnership, stating: “This acquisition aims to place OKTO at the forefront of digital payment services provision in the North American land-based and online gaming markets via its omnichannel offering. We’re excited about this partnership, which marks a significant enhancement for both companies, and aligns with our ongoing cashless strategy in Europe and Latin America.”

The synergy between OKTO and Flexia will empower North American casinos and gaming venues to seamlessly transition towards full digitalization of customer interactions. Flexia’s expertise lies in merging casino and online wagering accounts, along with casino loyalty programs, all integrated into a unified digital payment solution – the Flexia Prepaid Mastercard.

Flexia Payments CEO Hails Game-Changing Partnership with OKTO

Craig Libson, the CEO and co-founder of Flexia Payments, emphasized the transformative potential of the partnership, stating that their collaboration with OKTO has granted them access to significant resources and capabilities. He mentioned that it would expedite the deployment of advanced cashless and omnichannel payment services to the growing gaming market.

Libson further added: “With the amalgamation of our strengths and OKTO’s powerful payment technology, we are well-positioned not only in the North American market but also beyond, creating one of the most extensive international footprints in cashless gaming fintech.”

This strategic alignment allows Flexia Payments to realize its mission of driving digital payment innovation in both online and land-based casino gaming, while OKTO establishes itself as a key player in the North American gaming landscape, revolutionizing the way customers experience gaming and paving the way for a cashless future in the industry.

In June, OKTO announced another strategic partnership with Europe’s leading open banking payments network, Truelayer. Through this collaboration, OKTO enhanced its Cashless Solutions by incorporating Truelayer’s instant bank payment capabilities. OKTO’s products, including OKTO.WALLET and OKTO.DIRECT, now offers customers instant bank payments for both withdrawals and deposits, enhancing the overall user experience.

This collaboration aimed to accelerate OKTO’s expansion efforts in Europe and enhance its presence in the entertainment and retail gaming verticals. Additionally, Macao Win, an Italian online casino operator, partnered with Okto to offer players a seamless and efficient top-up experience through Okto’s e-Voucher cash payment solution.

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The Professional Pickleball Association (PPA) Tour has now become the first pickleball organization to join the sports betting hype and launch wagering markets. The FanDuel Sportsbook, one of the biggest operators in North America, has inaugurated the markets, becoming the first company to offer official data-powered markets and live video feeds on pickleball.

According to the announcement, FanDuel’s PPA Tour offerings will be available in 10 US states and one Canadian province. Bettors in those regions will be able to wager on a variety of events, including the Vulcan Kansas City Open, which starts today.

FanDuel will offer a number of markets, including match winners, correct match scores, total points (over/under) and head-to-head. At the same time, the PPA Tour will work together with Genius Sports to provide data and live video feeds to its partnering sportsbooks.

In the meantime, FanDuel collaborated with YouTube for a special NFL promotion.

The PPA Tour hopes that more sportsbooks will add pickleball markets once the discipline secures regulatory approval in additional states.

In line with the launch of betting markets, PPA Tour athletes and staff are now subject to the Tour Sports Betting and Integrity Policy and were required to complete a digital learning platform on integrity and player wellbeing. Sportradar assisted the tour in creating the platform and its Sports Betting and Integrity Policy.

The PPA Tour promised that it will make sure that all customers who opt to wager on the league will also have access to sufficient safer gambling tools.

The Launch of Betting Is an Important Moment for Pickleball

Connor Pardoe, PPA Tour’s founder and CEO, commented on the launch of betting markets, calling it a “monumental moment” for the association and the sport as a whole. Pardoe expressed his excitement, saying that he is glad that more and more people wish to watch pickleball and bet on matches.

Our venture into sports betting will bring a whole new level of engagement from current and new fans, and we continue to be excited for what the future holds for our sport.

Connor Pardoe, founder & CEO, PPA Tour

Sean Conroy, Genius Sport’s executive vice president, North America, also released a statement on the launch. He said that his team is excited to launch pickleball content, helping sportsbooks engage fans of the sport.

We’re excited to offer sportsbooks with valuable new content including low-latency video feeds on PPA Tour events, starting with this weekend’s Vulcan Kansas City Open.

Sean Conroy, EVP NA, Genius Sports

Speaking of Genius Sports, the company recently extended its partnership with the NFL and DFB.

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The operator in question, Eyas Gaming, is a respected name in Germany with a strong presence in global markets. The company is also backed by Gauselmann Group which puts it in a strong position to help Pariplay deploy its first and third-party content.

Eyas Gaming to Roll Out with Pariplay Games in LatAm

Brazil is hailed as a strategically important market for both companies which are keen to continue growing their global footprint with one of the largest markets in the world that is undergoing significant regulatory and industry changes as of right now.

Pariplay will use its Fusion aggregation platform to ensure that it puts forward its own original content as well as the content of third parties. This comes with a range of back-office conversation tools that will bring even greater value to players in the long run.

Among the original content that is brought on by Pariplay are games by Wizard Games, with more than 130 quality releases, including The Frog, Book of Eternal Romance, and not least, Princess Celina.

Pariplay is in a good position to continue growing in Latin America, as the company has received licenses in both Panama and Argentina and will be looking to continue gathering momentum in the sector. Pariplay VP of Sales Andrew Maclean welcomed the opportunity to be working with Eyas Gaming.

He described it as an important operator that showed plenty of potential and had many excellent plans charted out. In praising Eyas Gaming, Maclean added:

Their particular focus on Brazil and Latin America is important to us at Pariplay®, as we seek to expand and strengthen our foothold in the region. We look forward to a successful future working alongside Eyas Gaming.

Pariplay VP of Sales Andrew Maclean

Eyas Gaming head of product Jack Anthony was similarly happy to see Pariplay bring its extensive portfolio of games with the provider. Thanks to this collaboration, Eyas Gaming will actually be venturing into the market with an outstanding selection of games that will give it a strong start in any market.

Their Fusion platform brings with it plenty of wonderful games from suppliers across the world, and with their Wizard Games portfolio to boot, we’re confident our players will embrace all that Pariplay has to offer,” Anthony concluded.

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Legal sports wagering and fantasy sports participation in North America has experienced significant growth, according to a study conducted by the Angus Reid Group for the Fantasy Sports & Gaming Association (FSGA). 

Study Reveals Decrease in Fantasy Players and Sports Bettors Crossover

The study also highlighted a decrease in the crossover between fantasy players and sports bettors, with exclusive fantasy players increasing from 13% to 21% year-over-year, exclusive bettors rising from 28% to 34% year-over-year, and the crossover audience decreasing from 59% to 45% year-over-year. These findings indicate that consumers are becoming more selective in their gaming preferences, emphasizing the importance for companies to better understand their players and offer tailored games based on their interests.

Furthermore, the research revealed a migration of existing bettors from offshore accounts to regulated ones, with a 48% year-over-year drop in sports bettors using offshore accounts in legal markets and a halving of those using in-person bookies.

The study estimated that over the past year, there was a total of $102 billion in handle/entry fees across legal sports wagering, fantasy sports, and affiliated ancillary services. Notably, the fantasy sports industry experienced a 60% growth in entry fees from 2017 to 2023, reaching $11.5 billion. This significant increase suggests that the industry has not only stabilized but also that players are more engaged.

Additionally, approximately 60% of fantasy sports players and sports bettors pay for live sports packages or premium content, spending an average of $119 per year for fantasy players and $129 per year for sports bettors.

FSGA Chair Applauds Industry Growth and Safer Betting Options

FSGA Research Committee Chair Daniel Haight expressed excitement about the industry’s growth and the decrease in offshore betting activity, emphasizing the importance of regulated alternatives that provide responsible gaming measures.

The study also uncovered other insights, including the consolidation and engagement of Daily Fantasy Sports (DFS) players and the importance of retention within the sports betting universe rather than acquiring new customers. It noted a decline in fantasy sports play in Canada due to the emergence of legalized sports wagering and unsustainable paid fantasy regulations in Ontario.

The research reaffirmed that sports bettors and fantasy players are predominantly younger males, highlighting their value as a customer base, particularly in terms of potential partnerships. With the market maturing and consolidating, companies will focus on improving user experience to enhance players’ and bettors’ platform usage. The FSGA Chair, Brandon Loeschner, noted that the study results would aid the industry’s growth and improvement.

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EGR has just announced the winners of its 2023 EGR North America Awards, an annual initiative that celebrates excellence in the NA iGaming sector. This year’s format saw EGR award Gold, Silver and Bronze awards to the top three companies across its headline categories.

Headline Categories

The sports betting specialist Sportradar was awarded Gold recognition in the Acquisition and retention partner category. It is not hard to see why, considering all of the company’s recent activity and robust expansion strategy. Next up in this category is Optimove, followed by Betting Hero in third place.

Meanwhile, NeoGames secured the Gold award in the Best new game category. The developer has been developing a variety of new titles, always keeping its customers engaged with new content. It won the award thanks to its Desert Fantasy release. NeoGames was followed by Evolution, which secured the Silver award thanks to its Live Caps slot and Greentube which grabbed the Bronze thanks to its Thunder Cash: Voodoo Magic title.

Meanwhile, the Best product innovation Gold award went to PointsBet. OneComply was able to grab the Silver, with Kambi getting the Bronze.

White Hat Studios was crowned as the US Rising star, followed by Odds on Compliance, which took the Silver award. Finally, Betr took the Bronze recognition in this category.

Affiliate Category

This category saw EGR elect but a single winner, which is Better Collective, a leading developer of educational platforms within iGaming. The group, which has been in business for almost two decades, continues with its mission to make sports entertainment more fun and engaging for the end customers.

General Categories

In addition to some of the Headline categories, EGR’s General Categories include the Diversity & inclusion model award and the Employer of the year award. For reference, the former of these went to the geolocation specialist GeoComply, while the latter was grabbed by Betting Hero.

Operator Categories

In addition to the B2B-oriented awards, EGR also celebrated the achievements of some of the best operators in North America. The gambling giant BetMGM took the Casino operator award at the awards. Rush Street Interactive, on the other hand, secured Customer services operator recognition. The Fantasy & DFS operator award went to PrizePicks, while FanDuel grabbed the Marketing campaign award.

Meanwhile, DraftKings was celebrated as Operator of the year, while the Entain Foundation took EGR’s newest award, Safer Gambling Operator of 2023.

EGR handed the Social gaming operator award to HIGH 5 CASINO and the Sports betting operator award to FanDuel.

Supplier and Service Categories

In addition to the Acquisition and retention partner award, which was one of the Headline categories, this category also included a list of other distinctions. Here are the companies, which secured awards:

• Business advisory partner – OneComply
• Casino Content Supplier – Digital Gaming Corporation
• Cloud and IT services provider – Continent 8 Technologies
• Compliance technology provider – Odds on Compliance
• Customer onboarding partner – Betting Hero
• Freeplay gaming supplier – Ruby Seven Studios
• Full-service platform provider – Light & Wonder
• Lottery supplier – NeoGames
• Payment provider – Paysafe
• Safer gambling supplier – Mindway AI
• Sports betting supplier – Genius Sports
• Sportsbook platform provider – OpenBet

It should be kept in mind that there was serious competition for some of these awards. For example, EGR noted that Internet Vikings, Incentive Games, Instant Win Gaming, US Integrity and Kambi were highly recommended for the Cloud and IT services provider, Freeplay gaming supplier, Lottery supplier, Safer gambling supplier and Sportsbook platform provider categories respectively.

In addition, EGR noted that the Compliance technology provider and Safer gambling supplier awards are new for 2023.

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Funanga is a fast-growing, Berlin-based instant cash payment services provider, delivering convenient solutions for online payment providers. The company has been continuously expanding its global reach and earlier this week celebrated its launch in North America. The provider unveiled a new deal with Payment Source’s Now Prepay, effectively expanding its services to Canada.

The launch into Canada marked a strategic achievement for Funanga. This is because thanks to the recent launch, the company’s CashtoCode service is now available on every continent, reaffirming the potential, popularity and convenience of the solution.

Thanks to the new collaboration, Now Prepay customers will benefit from Funanga’s CashtoCode service, allowing in-store cash payments, buying digital goods, as well as adding funds for e-wallets and digital accounts. Under the terms of the new deal, more than 15,000 Now Prepay retail locations, including post offices, around Canada can benefit from the CashtoCode service.

As much as a milestone moment the entry in Canada is, Funanga explained it plans to continue growing further. The company said that besides Canada, it plans to expand further in North America. One strategic market that Funanga plans to penetrate is the United States. The instant cash payment service provider said that it seeks to enter the US early next year.

“A launch in North America was a key target for Funanga at the start of 2023, and a Canadian integration was requested from several Funanga merchants and many customers who wanted to use the service in the region. With this expansion, Funanga’s CashtoCode service is now available on every continent,“

explains a statement released by Funanga

The Two Companies Are Excited to Join Forces

Jason Groulx, Payment Source’s vice president of merchant services, explained that Funanga’s solution, CashtoCode, is a secure and reliable payment solution that benefits Now Prepay customers. He explained that the company remains committed to offering solutions from trusted and secure providers.

At the same time, Groulx acknowledged that Payment Source is also exploring possibilities for delivering innovative payment options for its growing customer base. “We are delighted to add Funanga’s hugely popular CashtoCode service to our portfolio and look forward to a long and successful partnership,” he said in conclusion.

“CashtoCode offers a reliable, secure, and inclusive alternate payment option for our customers.“

Jason Groulx, vice president of merchant services at Payment Source

Jens Bader, Funanga’s CEO, was excited about the company’s expansion to North America, explaining that it will help brands and online merchants. “Many of our existing merchants have a strong user base in Canada and we hope to develop more relationships across the country,” he added. Finally, Bader said he hopes that the Canadian entry of Funanga will help propel the company to the US as well.

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