The American Gaming Association (AGA) has published a new survey on the upcoming Super Bowl LVIII. According to the association, a quarter of the American adult population (26%, or 68 million) is expected to wager a whopping $23.1 billion on the Big Game.

This figure would represent a significant increase from the $16 billion Americans wagered last year. The higher numbers were attributed to the increase in states where sports betting is now legal.

Based on a sample of 2,204 adults, the AGA concluded that 42.7 million American adults will likely place a traditional sports wager online, at a retail sportsbook or with a bookie. This represents a 41% increase from 2023.

In the meantime, 36.5 million are planning to bet casually with friends or as a part of a pool or squares contest, up 32% from 2023.

The AGA also pointed out that more and more bettors are now wagering with legal sports betting operators. According to the association 28.7 million adults, or 11% of the adult population, are planning to bet using a regulated US sportsbook.

The AGA also said that 47% of bettors are planning to bet on the Kansas City Chiefs against 44% planning to bet on the San Francisco 49ers.

Bill Miller Highlights the Importance of Player Protection

AGA’s president and chief executive, Bill Miller, commented on the figures, saying that America is experiencing record interest in wagering. He added that this means that player protection is more important than ever, which is why the AGA will continue prioritizing investment in responsible gambling tools.

In line with that, 75% of Super Bowl bettors have reported seeing responsible gambling messages. In addition, 47% of all American adults have heard or seen a responsible gambling ad at least one time in the past year, up from 40% in 2022.

During Super Bowl week, AGA’s Miller will join forces with ex-NFL professional and current Fox Sports Big Noon Kickoff host Mark Ingram II. The two will comment on the state of sports betting in the US and the importance of safer gambling.

The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement. That’s why I’m thrilled to partner with the American Gaming Association to encourage fans, whether it’s during the Big Game or throughout the year, to keep it social and wager responsibly.

Mark Ingram II

For reference, sports betting is now legal in 38 states and Washington DC, providing over 67% of all adult Americans with access to legal betting.

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The American Gaming Association (AGA)’s recent report reveals an impressive surge in the US gaming industry, with Americans contributing to a remarkable 33% increase from the previous year’s betting volumes, setting the stage for a record-breaking year in the gaming landscape. While some segments performed better than others, the sector’s success is indisputable.

The Sector Shows Little Signs of Slowing Down

October alone witnessed the US commercial gaming industry rake in a total revenue of $5.62 billion. This noteworthy achievement, encompassing traditional casino games, sports betting, and iGaming, marks a 5.9% increase from 2022. Remarkably, October became the industry’s 32nd consecutive month of year-over-year growth, securing its place as the third highest-grossing month in US gaming history.

The sustained growth momentum, however, exhibited a slight deceleration, predominantly attributed to the post-pandemic recovery normalization in the brick-and-mortar vertical. Despite this, the cumulative revenue through October stands at $54.40 billion, already surpassing the total revenue for 2021, which stood at $52.80 billion, marking 2023 on track to become the highest-grossing year on record.

October showcased an ongoing trend in revenue generation, with land-based gaming experiencing a marginal dip of 2.2% year-over-year, settling at $3.95 billion. In contrast, online gaming revenue surged impressively by 34.4% to $533.6 billion, predominantly propelled by the introduction of online sports betting in various states, including Kansas, Kentucky, Maryland, Massachusetts, and Ohio.

Sports Betting May Pass $100 Billion in Annual Handle

Sports betting also performed exceptionally well in October, setting a record for sports betting handle. Americans wagered a substantial $12.16 billion, a 25.5% increase compared to the same month in 2022. The sustained growth in sports betting is most evident by the year-to-date revenue standing at $8.33 billion, already surpassing the full-year revenue for 2022, which amounted to $7.18 billion.

With the impressive year-to-date handle reaching $91.98 billion, the sports wagering industry should confidently cross the $100 billion milestone in annual sports betting handle by year-end, barring a significant slowdown in November and December. However, this psychological barrier is just the beginning, as promising US jurisdictions like Florida, Texas, and California legalizing wagering may propel this figure to new heights.

The AGA’s report underscores a booming US gaming landscape, reflecting unprecedented growth and setting the stage for a landmark year in the industry’s history. The country’s regulatory complexities still present significant challenges for operators, especially those operating in multiple states. However, as more and more jurisdictions adopt regulated gambling, the figures in this report may soon pale in comparison.

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