Amusnet Italy has made a significant leap in the iGaming industry, securing the fourth position among the country’s top casino providers for June 2024, as reported by iGaming Tracker. This advancement of three positions is highlighted by a 1.1% increase in market share, demonstrating Amusnet’s growing influence and preference among online casino operators and players in Italy.

Achievements and Recognition

Several notable accomplishments have bolstered Amusnet Italy’s presence in the country. The company’s commitment to excellence was recognized with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. This accolade is a testament to Amusnet’s dedication to providing top-tier gaming content.

Since January, Amusnet has added six new partnerships with operators, bringing the total number to over 30. The company has maintained a robust portfolio with over 100 certified games and has released 14 new games since the beginning of the year. More game releases are planned by the end of 2024, ensuring continuous engagement and entertainment for players.

Polina Nedyalkova, Director at Amusnet Italy, expressed her enthusiasm: “We are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.”

Ranking Methodology

iGaming Tracker uses a complex network monitoring system to analyze popular products on casino pages. In Italy, the data prioritizes game positions across sites and operator sizes, giving more weight to major brands. This ranking focuses on the visibility and placement of online slots, not gross revenue (GGR). As reported by Agripronews, it holds a high level of reliability as it evaluates the performance of slots by considering their strategic positioning by operators.

Game Development Insights

Amusnet’s game development process is detailed in their article, “From Concept to Screen: How Amusnet Creates Top-Performing Games.” The company emphasizes releasing games with Bonus Buy features to cater to various player segments. Their recent releases include titles like “Stoichkov #8,” which integrates the image of football legend Hristo Stoichkov, and “Cavemen and Dinosaurs,” which offers unique features like Instant Win and a Free Spin Feature with Meteor Shower.

The design process for these games involves extensive market research to determine target audiences, ensuring that the math models and game mechanics are engaging and suitable for different player preferences. Amusnet’s approach to innovation includes leveraging AI technology to streamline the game design process, reducing the time spent on marketing and development.

Looking Ahead

Amusnet is set to finalize exciting cluster games with increasing multipliers by the end of July, with crash games also on the roadmap for this year. As part of their global expansion strategy, the company is working on different themes to reach diverse audiences and markets.

Sources:

Amusnet Ranks Among Italy’s Top Casino Providers, Amusnet, July 23, 2024.

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With successful operations across multiple European countries, Amusnet is thrilled to announce the expansion of its partnership with Olybet to the Spanish market through Olybet.es. This collaboration underscores Amusnet’s ongoing commitment to broadening its global presence and delivering innovative gaming solutions to diverse markets.

“Being already live on Olybet in different European countries, we are excited to introduce our diverse portfolio of games to Spanish players through the esteemed operator. This partnership is another successful step in the company’s strategic expansion focused on solidifying Amusnet’s position as a leading global gaming provider,” said Edwin Cruz, Managing Director at Amusnet Spain.

Raúl García, Casino Manager at Olybet.es, expressed his enthusiasm about the collaboration: “We are excited about this collaboration between Olybet and Amusnet in the Spanish market! Considering that Amusnet is a provider with whom we are currently present in other markets, we know that this commitment follows the dynamic of providing the best possible experience to our users through innovative and quality content. Welcome aboard, Amusnet! Together, we will take the excitement of the casino to the next level.”

Diverse Game Portfolio Launch

The partnership kicks off with the launch of 40 games on Olybet.es, including popular titles such as 20 Golden Coins, 100 Power Hot, Extra Crown, Shining Crown, Cocktail Rush, Secrets of Sherwood, Fruits & Gold, Diamond Plus, 40 Super Hot, Candy Palace, Phoenix Star, 40 Bulky Fruits, Burning Hot, 20 Hot Blast, and Flaming Hot Extreme. Spanish players will enjoy a variety of slots featuring different volatilities, paylines, and themes.

Among the exciting games, 20 Golden Coins stands out as an innovative video slot with immersive graphics and thrilling features like Mystery Nudge and Bonus Coins. Additionally, Secrets of Sherwood offers a medieval-themed adventure with hidden riches, stacked symbols, and exciting Free Spins.

OlyBet, part of the Olympic Entertainment Group, is a leading gaming and sports entertainment brand. OlyBet Group partners with major organizations across Europe, including the DP World Tour, the Ryder Cup, WSOP, the EuroLeague, and clubs in LaLiga and Serie A. Through these partnerships, OlyBet offers unique experiences across Europe with 150 casinos, 100 sports bars, 5-star hotels, and multiple online environments.

Ongoing OlyBet sponsorships support the success of local sports communities and aspiring Olympic athletes on the Road to Paris 2024. OlyBet is also part of the IBIA (International Betting Integrity Association), the world’s leading operator-run integrity monitoring body, and collaborates with LaLiga to protect the integrity of Spanish football.

With this strategic expansion into Spain, Amusnet and Olybet are set to elevate the gaming experience, offering Spanish players access to a wide range of exciting and innovative games.

Source: “Expansion of Amusnet and Olybet partnership into Spain”. Amusnet. May 22, 2024.

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Belgium, the Netherlands, Italy, Spain, and Greece represent significant growth opportunities for Amusnet as the company expands its presence in these regions via strategic collaborations. Securing a physical presence in these jurisdictions will allow the supplier to enhance its services, cater its solutions to local preferences and align with regional gambling regulations.

The Expansion Will Have Long-Term Benefits

The launch of these four regional offices enables Amusnet to be closer to its European partners, providing tailored solutions and personalized support to meet their specific requirements. This proximity substantially improves communication and responsiveness, fostering enhanced collaboration with local operators. Such efforts will ensure maximum effectiveness and compliance with regional regulations.

Decentralizing its operations helps Amusnet gain a competitive edge through enhanced adaptability and flexibility. Each regional office can now closely focus on the specific regulatory landscape and market demands. Amusnet CEO Ivo Georgieve was optimistic that such evolution would lead to enduring success and help the company stand out amidst the competition.

This is an important advantage that sets us apart from numerous gaming providers in Europe.

Ivo Georgieve, Amusnet CEO

Such rapid expansion will require significant investments from the company as it fills its ranks with highly skilled staff familiar with local regulations, challenges, and opportunities. However, Amusnet’s new regional offices should more than offset the company’s investment in the long term, bolstering its brand recognition and elevating its content to new heights. 

Amusnet Remains Focused on Its Core Markets

Europe has become a flourishing iGaming hub, home to some of the industry’s leading brands. Technological advancements, evolving consumer preferences, and regulatory reforms fuel constant growth, providing unmatched opportunities for companies like Amusnet. Its innovative products have won critical acclaim, giving the company the necessary momentum to pursue expansion opportunities.

Amusnet’s choice of countries for its new offices coincides with some of its most influential collaborations, allowing the supplier to better cater to the needs of its partners. June saw the company conclude a milestone deal with Italian B2B technology and services provider Microgame, enabling both businesses to grow their market share and engage with new audiences. 

By establishing a strong local presence in key markets, Amusnet actively participates in the industry’s progress, creating new opportunities for operators and players. This strategic move demonstrates the supplier’s commitment to excellence, compliance, and customer-centricity. As the European iGaming industry thrives, Amusnet’s regional offices will undoubtedly play a significant role in shaping its future success.

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The leading provider of solutions for the online gambling and casino industry, Amusnet, unveiled details regarding a new partnership with the business-to-business (B2B) technology and services provider, Microgame. Announced earlier this week, the freshly minted partnership enables Amusnet to expand its presence within the regulated gambling market in Italy.

Currently, Microgame holds a leadership position within the market in the country as a provider of services, products, technologies and software for online, as well as retail gambling operators. Overall, the company has more than two decades of experience within the gambling vertical, making it one of the top B2B providers within the sector.

Thanks to the new collaboration, leading games from Amusnet will become available for players in Italy. This will be facilitated via Microgame’s extensive network of partners, allowing the iGaming developer’s titles to reach new audiences. As a result, customers in Italy will have the opportunity to access fan-favorite games from Amusnet, including 40 Super Hot, Shining Crown, 20 Golden Coins and Amazon’s Battle, among other popular games.

The recent deal represents an important milestone for Amusnet given that it will expand its reach and bring its engaging titles to new players in one of the most important markets on the Old Continent.

Only recently, Amusnet signed another Italian-facing deal. Earlier this year, the company joined forces with NetBet Italy, delivering a plethora of games for the leading operator and allowing its players to access new and thrilling games.

The Company Is Excited to Expand Further in Italy

Marco Castaldo, Microgame’s CEO, explained that the new collaboration helps strengthen the company’s position within the market by delivering quality games. He pointed out: “Our casino, which has always been the largest in Italy, continues to grow and enrich itself with new specialties.” Finally, Castaldo explained that the collaboration helps the company remain competitive while at the same time expanding its offering.

“The partnership with Amusnet contributes to increasing the quality of Microgame’s gaming offerings.“

Marco Castaldo, CEO at Microgame

Polina Nedyalkova, Amusnet’s branch director in Italy, was similarly delighted about the latest collaboration with Microgame. She said that Italy represents one of the important markets that Amusnet targets for expansion. Finally, Nedyalkova said that she is excited to see the company expand its presence in the country via the deal with Microgame.

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As a result of the newly inked agreement, several of Amusnet Interactive’s most popular casino games will soon reach NetBet’s online platform and become fully accessible for Italian players. 

Amusnet Interactive to Grow Its Presence in the Industry

Previously known as EGT Interactive, Amusnet Interactive hopes to use the new deal to further expand its foothold in the new market while growing its name and reputation as one of the leading developers of online gaming software and solutions on the globe. 

The company is already catering to the needs of 750+ of some of the most reputable and successful casino operators on the planet with its constantly growing team that now counts over 500 members. 

Operators in over 30 international iGaming markets are already benefiting from Amusnet Interactive’s portfolio which now consists of more than 220 state-of-the-art games. All the games part of the portfolio showcase an excellent synergy between classic games and modern-day titles, powering 750+ operators in 30+ markets.

The list includes popular titles like Cocktail Rush, 20 Golden Coins, Fruity Time, Shining Crown, Zodiac Wheel, 40 Burning Hot, 5 Dazzling Hot, and others which are expected to be embedded on the NetBet.it platform online during the initial step of the new agreement.

Amusnet Interactive’s brand director for Italy Polina Nedyalkova described their past experiences with NetBet as successful ones while expressing their thrill to be able to expand their partnership in another European country. 

NetBet Italy Still Offering the “Best Gaming Experience Possible”

As for NetBet Italy, NetBet’s Italian online casino brand launched in 2008, the new partnership has brought an expansion of its already impressive portfolio consisting of top games from reputable providers. 

This goes hand in hand with the iGaming operator’s desire to constantly provide its players with the best gaming experiences possible. Over the course of the past two decades, the Italian online casino has grown into one of the country’s favorite go-to casino brands, while also representing one of the first portals to offer online gaming solutions with a license issued by ADM. 

As explained by NetBet Italy’s public relations manager Claudia Georgevici, NetBet is fully committed to attracting “the most exciting iGaming talent” and introducing it to its large database of loyal players.

Georgevici also spoke about Amusnet Interactive as being a “big name in the iGaming industry” while expressing their delight to be able to bring its back catalog to its Italian players. The PR manager also expressed excitement regarding the upcoming products that Amusnet is currently working on. 

Earlier in the month, NetBet inked an agreement with payment solutions provider Citizen that would allow it to use the latter’s ultra-fast payment solutions.

In December 2022, Amusnet Interactive announced it would introduce a new Live Russian Roulette casino product to its portfolio. 

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