As part of a new deal negotiated between the tribal gaming operator and the company, Anaxi has introduced the Mobile on-Premise solution which will allow casino guests who are playing on trust lands to enjoy Aristocrat Class II gaming machines via mobile devices.

New Mobile Solution Enables Class II Gambling on Trust Lands

This is a prelude to online casino gambling, although in a rather limited capacity that requires more tailored geofencing to be successful.

Anaxi, which operates under the Aristocrat roof, has been an established provider of digital products and has been working on both expanding the group’s iGaming presence but also on driving synergies with existing physical businesses that already work with Aristocrat.

Commenting on the latest opportunity, Anaxi SVP of iGaming Product & Technology Josh Morris said that the partnership was groundbreaking, and it was an arrangement of that type that would drive the company and the industry forward. The Mobile on-Premise solution is a forward-thinking experience that is designed to elevate the gambling experience at tribal gaming operators and beyond.

“We also thank our integration partners that have been part of this journey, helping to deliver this innovation solution,” Morris added.

The partnership sees the WinStar World Casino and Resort in Oklahoma, the biggest casino resort property in the world, benefit through the introduction of Class II games. Anaxi and WinStar also want to make sure that this collaboration is ongoing and that Anaxi’s platform continues to inject fresh content that allows players to get even more value with each visit.

The arrangement was welcomed by Chickasaw Nation Secretary of Commerce Dan Boren who was equally excited about the opportunity.

“The approval last year by the National Indian Gaming for alternate technical standards for the Chickasaw Nation Office of the Gaming Commissioners applicable to Class II mobile gaming provides us with the flexibility to take advantage of modern technology,” Boren explained.

Mobile Is the Future of Gambling, Land-Based and Otherwise

He also said that mobile gaming is one of the technologies that will continue to shape the future of gaming. The opportunity to introduce it to the WinStar casino and guests is just a first step in what Boren hopes will be a long and successful partnership with the innovative gaming operator.

Anaxi has been actively expanding its portfolio of partners over the past weeks, with the company teaming up with PENN Interactive and strengthening its iGaming brands. The company has similarly teamed up with Caesars and FanDuel, establishing its foothold in the North American market and the United States in particular.

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Aristocrat’s Anaxi division has unveiled a new agreement with PENN Interactive. As per the deal, Anaxi will supply PENN’s digital businesses with a variety of Aristocrat games.

According to the announcement, Anaxi’s content will become available on PENN Interactive’s iGaming brands, including Barstool Sportsbook & Casino. As a result, New Jersey customers can already log into their accounts and access some of the best titles Aristocrat has to offer.

Hit titles such as Wild Lepre’coins, Wild Wild Nugget, Miss Kitty, as well as Sun & Moon, are now available to PENN Interactive customers. The world-class titles vary in theme and mechanics, allowing the operator to engage a large variety of players.

Anaxi is Aristocrat’s online real money gaming and customer experience solutions business that was officially launched last year. It is described as a destination where players can enjoy real money iGaming with confidence.

PENN Interactive, on the other hand, is a subsidiary of PENN Entertainment, a leading provider of gaming and sports betting in North America. The Interactive division currently operates three online casino platforms, namely Barstool Casino, available in New Jersey, Pennsylvania, Michigan and West Virginia, Hollywood Casino, available in Pennsylvania and theScore Bet, available in the Canadian province of Ontario.

Anaxi Is Thrilled to Join Forces with PENN Interactive

Anaxi’s chief operating officer, Cath Burns, commented on the new agreement with PENN Interactive, saying that the partnership will generate extra gaming experiences for the operator’s online players.

Burns noted that Anaxi is thrilled to launch with such a big operator and continue providing engaging experiences to US gamblers.

We are thrilled to be partnering with PENN Interactive to create a unique gaming experience for players. By bringing our portfolio of Aristocrat classic titles to Barstool Sportsbook & Casino, as well as PI’s other platforms, we continue to provide innovative entertainment solutions to the gaming industry.

Cath Burns, COO, Anaxi

Earlier this year, PENN Interactive made history by becoming the first US operator to secure RG Check accreditation from the Responsible Gambling Council. The check is regarded as one of the most comprehensible gambling accreditation programs ever, making this a significant achievement for the iGaming company.

In other news, Anaxi recently became partners with FanDuel, agreeing to supply the American operator with its gaming content, including games such as including Dolphin Treasure and Wild Ameri’coins.

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On February 16, it was announced that sports betting behemoth BetMGM has formed a strategic partnership with Anaxi, the online Real Money Gaming business of Aristocrat.

BetMGM and Anaxi Executives Thrilled about the New Partnership

Cath Burns, Executive Vice President of Anaxi, expressed her excitement about the new collaboration: “We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online. This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain our partners and players.”

Matt Prevost, BetMGM’s Chief Revenue Officer, expressed his delight about being the first operator in North America to offer Anaxi’s top-notch content, saying that this partnership aligns with BetMGM’s goal of making its online casino the best destination for players.

Anaxi, as an integral part of Aristocrat, has an impressive array of content, technology, and creative capabilities to offer. The global content studios and CXS team that make up the core of Anaxi’s talent pool provide essential support for the company’s connected experience, establishing a haven for players who can indulge in the thrill of real money gaming with an assurance of security and reliability.

Aristocrat’s Real Money Gaming Division Became Anaxi in October 2022

In October 2022, Aristocrat revealed that it had rebranded its online Real Money Gaming (RMG) division as Anaxi, which would form the third business unit of Aristocrat Group. The move was seen as the next step in Aristocrat’s growth strategy, which began earlier in the year when it created a dedicated online RMG unit.

Aristocrat said that the first regulated online casino product under the Anaxi brand in the US would go live by the end of 2022 in partnership with two major customers. In the meantime, Aristocrat was determined to continue expanding its online RMG offering, pursuing various opportunities, including mergers and acquisitions. Aristocrat delivered quickly on this promise with the acquisition of B2B online RMG supplier Roxor Gaming.

Aristocrat’s Anaxi received a substantial boost thanks to the acquisition of Roxor Gaming. The takeover provided Anaxi with access to Roxor’s content publishing technology and remote game server operations, which are now instrumental in advancing Anaxi’s operations and growth within the iGaming vertical. The acquisition was hailed as a vital component of the company’s long-term expansion strategy.

As part of its expansion strategy in the US, Aristocrat further signed a multi-year partnership deal with the NFL’s New England Patriots. This partnership would feature Aristocrat branding at the Patriots’ Gillette Stadium year-round, as well as in-game activations and promotions for the fans of the Patriots.

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