The Arizona Department of Gaming will award Fubo’s former license to bet365, just as earlier rumors claimed. As a result, the international gaming giant will foray into the Grand Canyon State, expanding its presence in the United States.

For reference, Fubo Sportsbook, the former partner of the Ak-Chin Indian Community, ceased its operations in Arizona following its parent company’s shutdown of the brand. The closure followed Fubo’s strategic review of the division that determined none of the potential investors would have given the brand the freedom it needed.

In the aftermath, the Ak-Chin Indian Community was left without a partner, freeing up the space for bet365’s arrival. Earlier reports correctly suggested that the former Fubo license would be handed to either bet365 or Fanatics.

Bet365 will now have to make its launch in Arizona within 180 days of the day it was approved for a license (August 29).

Arizona had two more available sports betting licenses but failed to find suitable companies within the application period.

Bet365 Continues to Grow in the US

Bet365 is currently live in five US states, namely Colorado, Iowa, New Jersey, Ohio and Virginia. The international operator is also set to launch in Kentucky with Sandy’s Racing & Gaming, a joint venture between the Eastern Band of Cherokee Indians and Revolutionary Racing Kentucky.

Earlier this year, bet365 gave up on pursuing an online license in Massachusetts. Initially, the company had unveiled a partnership agreement with Raynham Park, hoping to capitalize on opportunities in the state. However, the operator eventually discarded these plans.

The Operator Is Going from Strength to Strength

In other news, bet365 recently bolstered its content offering in the Canadian province of Ontario thanks to a partnership agreement with Bragg Gaming. As per the deal, Bragg agreed to provide the operator’s Canadian operations with games from its Atomic Slot Lab and Indigo Magic studios.

Speaking of new content, bet365 just joined forces with NoLimit City to roll out a new exclusive slot called Apocalypse Riders X. The game features three of the developer’s exclusive mechanics, namely xWays, xNudge and xSplit, as well as a brand-new mechanic called xBomb.

Earlier this month, bet365 also unveiled a new marketing campaign under the slogan “Never Ordinary.” The advert celebrates contemporary sports and was released ahead of the Premier League match between Burnley and Manchester City.

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Moving forward, three new licenses will be accepted with the state looking to strengthen the number of license holders, tax revenue, and overall benefit from regulating the sports gambling industry.

Arizona Gears Up for More Sports Betting Licenses

The Arizona Department of Gaming will be accepting one application from Arizona tribes and two applications from professional sports teams, with the regulator moving cautiously about expansion and trying to balance out as it goes along.

A webinar informing potential applicants of what to expect will be hosted on July 17, with an application deadline set for August 15.

Applicants will have to go through regulatory scrutiny with only the best ones – providing the field of contestants is greater than the available licenses – shortlisted and selected to proceed with the launch of dedicated sports gambling operations.

Arizona is already doing very well when it comes to the number of sports betting operators allowed. There are a total of 17 online betting sportsbooks as of the present moment. This competitive field of contestants is unlikely to dissuade other parties from joining, however, as the state’s sports betting handle has been steadily climbing – not considering the months after the biggest events and sports seasons in the country.

Even with somewhat diminished returns due to the lack of big events in the United States, however, Arizona’s sportsbooks have been doing well, and have been able to retain a bigger share of the total betting handle punters have been placing with them.

Fees to Enter the Market Aren’t as Steep

To apply, gaming companies and anyone seeking to gain a license would first need to pay $100,000 and then be prepared to pay $750,000, providing they are approved. The licensing fees despite not being too low are not prohibitively expensive which is what makes the regulator believe there is going to be interest, especially from professional sports teams.

Exact applicants have not been floated just yet but there are many companies that are absent from the market as of right now. Some of those include Betr, Tipico, Bet365, Fanatics, and more. Fanatics has been moving fast across the United States recently, making waves through the contested acquisition of PointsBet US.

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