One of the leading iGaming aggregators and content providers, Relax Gaming (RG), partnered with AvatarUX to help the company deliver its innovative and modern games on the renowned Silver Bullet platform.

Advanced Mechanics

AvatarUX was founded in 2019. Since then, the company has gone above and beyond to add advanced slot games enriched with modern mechanics, such as proprietary PopWins mechanics. The company was awarded as Slot Supplier Rising Star at the EGR B2B Awards in 2022 and two more awards at the CasinoBeats Developer Awards this year. It recently released two variations of its famous PopWins mechanic, MultiPop and StickyPop, which strengthened its position as a leader when it comes to new exciting mechanics on the market. Additionally, its content has it all: creative and detailed visuals, along with fantastic features that add excitement, all followed by advanced math models.

Relax Gaming will incorporate this content into its vast network of partners, starting with the fun LooneyPop creation. The AvatarUX premium content will be available to players on RG partners’ platforms, thanks to the rapid distribution and a vast amount of players across all key markets in the world.

Innovative Leaders

Shelley Hannah, a Chief Product Officer at Relax Gaming, said: “AvatarUX has continuously created unique titles and mechanics that greatly engage players and is fast becoming a leader in innovation. We are delighted to add it as our latest Silver Bullet partner, and we know operators will be eager to showcase its portfolio of games.”

Nicola Longmuir, a Chief Executive Officer at Avatar UX, added: “Relax Gaming is one of the most esteemed content aggregators in the industry, and this partnership marks a great milestone for us. The collaboration will allow us to extend our footprint in regulated jurisdictions and help us expand our distribution to new markets and target new players.”

Relax Gaming earned its title of the leading B2B supplier in the whole iGaming industry thanks to its continued efforts to improve its content and aim for excellence in everything they do. It was recognized, and the company won many prestigious awards, including the Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards, Casino/Slot Developer of the Year at the SBC Awards and Best Game Provider at the AskGamblers Awards last year.

Right now, the company’s portfolio consists of more than 4,000 thrilling and carefully crafted games, including the range of proprietary slots and third-party studio content Relax Gaming got through its advanced partners network.

Source: Campbell, Alan, “Relax Gaming Enhances Silver Bullet Portfolio Following AvatarUX Deal”, European Gaming, August 29, 2023.

The post Relax Gaming and AvatarUX Join Forces in Content Deal appeared first on Keno Wizard.

REEVO, a studio that develops in-house titles and also aggregates third-party content, has welcomed AvatarUX as its latest partner and will now offer its partner operators access to the supplier’s CherryPop and MonkeyPop games, along with many others.

REEVO Boosts Content Library with AvatarUX

AvatarUX is the author of some outstanding features, such as PopWins and MultiPop, which have become some of the most well-received gameplay mechanics among players. Thanks to REEVO, more players will now be able to experience these unique features.

As to REEVO, the company is welcoming AvatarUX at a time of rapid growth for its own product offering. This year has been particularly strong for the aggregator, which is already providing more than 8,000 games, along with slots, table, and crash titles, as well as live gaming experiences.

REEVO has vowed to add more than 60 new game providers in 2023, creating one of the world’s largest repositories for iGaming content. AvatarUX CEO Nicola Longmuir hailed this opportunity and said that he was very excited to see his company’s products now roll out with REEVO.

We’re in a period of strong commercial growth and partnerships like these allow us to expand our distribution to new markets and target new players.

Nicola Longmuir, CEO, AvatarUX

Innovative Features and Improved Reach

REEVO Head of Sales Petra Maria Poola was similarly excited to see AvatarUX’s PopWins titles become a part of REEVO’s fast-evolving content library, bringing innovation, higher added value, and worthwhile experiences.

“Our customers will love getting access to this premium content, and we’re delighted to confirm this partnership with one of the brightest brands in iGaming,” Poola concluded. REEVO has been expanding its reach with many new suppliers this year.

As indicated, the company has been keen to secure more than 60 new partnerships, including with companies such as Endorphina, 3 Oaks Gaming, and Onlyplay, all of whom are now part of the aggregator’s expansive content library.  

The post AvatarUX Becomes Latest Supplier in REEVO Platform appeared first on Keno Wizard.

Soft2Bet expects to significantly improve its player retention capabilities and provide partners with an improved player experience thanks to the addition of the groundbreaking mechanics developed by AvatarUX.

The titles and mechanics will in turn be available to trusted partners across the globe for which Soft2Gaming provides software solutions. Part of the innovation that Soft2Bet’s portfolio will now feature includes game features such as Popwins and Multipop that are bound to strike home with global audiences in regulated markets.

AvatarUX’s titles such as Cherry Pop and Monkey Pop are available for distribution this month meaning that Soft2Bet partners are already able to benefit from them. The companies have hailed this collaboration as another opportunity to expand their reach and pull with iGaming audiences worldwide.

Bringing Innovation to Soft2Bet’s Content Library

Soft2Bet Director of Gaming Daniel Mitton was very pleased with the development, commending AvatarUX on the company’s flair for innovation and the unique in-game mechanics that the studio has been able to develop.  He added:

So, we are very pleased with this new business partnership as there is no doubt that it will further expand the commercial potential in global markets.

Soft2Bet Director of Gaming Daniel Mitton

The news was similarly welcomed by AvatarUX CEO Nicola Longmuir who was excited to see his company become a part of Soft2Bet’s aggregated solution and content network.

“We are looking forward to expanding our distribution through this partnership and seeing our top-performing and innovative products reaching new markets and players,” Longmuir concluded.

AvatarUX has been able to strike several prominent partnerships over the past few months. The company announced a distribution deal extension with Light & Wonder in February and another one with QTech in December.  

The post Soft2Bet Grows Aggregation Platform with AvatarUX Addition appeared first on Keno Wizard.