Enteractive, which specifically targets dormant customer accounts of partner brands, leveraging a personal and tailored approach in each instance, has teamed up with PlayStar, an online casino that is rapidly expanding in the United States.

PlayStar Turns to Dormant Customer Base

As PlayStar has been growing its local footprint in the United States, the company has become equally motivated to ensure that it gets the best bang for its buck, turning to Enteractive for this reason.

Lapsed players will now be approached by Enteractive which leverages a specific and personalized approach which uses a technology known as (Re)Activation Cloud and uses player databases to look for opportunities to reactivate accounts.

To this end, the company uses native speakers who contact a target player in their own language and come up with a personalized campaign to galvanize the player into returning to a casino platform or business, or in this case – on PlayStar.

Enteractive uses a fairly traditional approach, ensuring that human operators do the outreach, backed by vast troves of data and an action plan. The company has more than 15 years of experience and it has been responsible for reactivating 8.1 million lapsed players in 2023 alone, making it one of the most successful and impressive companies in the vertical.

PlayStar CMO Jon Bowden welcomed the opportunity to see the company work with Enteractive in a bid to drive stronger results for the company.

The team’s expertise in both conversion and  reactivation campaigns will help us maximize our NGR and enhance the player experience for audiences.

PlayStar CMO Jon Bowden

Building the Type of Partnerships That Matter

Enteractive CBO Andrew Foster was similarly pleased with the opportunity to establish another important partnership with an entity from the iGaming sector, which his company has been focusing on developing.

“With the aid of our highly skilled team of local US call agents, we are certain that PlayStar can increase their results in player conversions and reactivations,” Foster explained, confident that this partnership will benefit both companies.

Previously, Enteractive entered a similar partnership with global gaming and sports betting brand Stake.com, embarking on the same journey to reactive players and bolster results for the operator.

The post Enteractive to Help PlayStar Bolster Player Base through Reactivations appeared first on Keno Wizard.

Gaming giant Flutter Entertainment’s UKI-facing brands, Sky Betting and Gaming, Paddy Power and Betfair, are considering a partnership that would allow them to tap into the increasing female customer base in the United Kingdom and Ireland.

To that end, the UKI division is looking to team up with a “high potential startup” that would help it serve female players in the region. This initiative is part of Flutter’s Alpha Hub program and reflects the company’s desire to engage its female audience.

Flutter’s goal is to tailor a product to the unique playstyle of the female players. According to the company, women tend to discover gambling through social circles, meaning that they are statistically more likely to focus on social and community gaming. As a result, Flutter is looking to provide such players with a “digital entertainment destination” that helps them unwind, have fun and relax.

However, the company added that it is also open to other interesting ideas that don’t quite fit this description. Applicants who wish to explore a different product than the one described by the operator can select the wildcard option when submitting their solutions on how Flutter can create safe and fun experiences for its customers.

Flutter Seeks to Partner with an Innovative Startup

The partnership arrangement proposed by Flutter Entertainment would offer the winning startup a variety of symbiotic benefits. These include a commercial partnership with Flutter and opportunities to scale their solution across the United Kingdom and Ireland. Furthermore, the winner will get to participate in a demo day to showcase their business to an audience of investors, gaming leaders and technology experts.

That is not all, however, as the winner will get access to workshops and networking with senior Flutter leadership. Finally, the winning startup will get access to Alpha Hub Startup Support.

Sky Betting & Gaming’s chief commercial officer, Steve Birch, commented on the matter, saying that he cannot wait to see what startup companies have to offer.

We see this as a really exciting gap in the market, and we’re looking forward to finding and partnering with innovative startups through the Alpha Hub program to seize this opportunity.

Steve Birch, CCO, Sky Betting & Gaming

Startups can submit their applications until March 15.

The post Flutter Looks for Startup Partner to Tap into Female Player Base appeared first on Keno Wizard.