Greentube is doubling down on its reach in Belgium through a new content partnership with a long-standing global partner for the supplier, Betway. Thanks to this particular tie-up, Greentube’s portfolio will now be deployed with the prominent iGaming and sports betting brands in the European market.

Greentube Continues Betway Partnership in Belgium

Among the games that Greentube is bringing are such select titles as Hot Cubes, Book of Ra, and Starliner. All three games have already proven a success both in the market and internationally, and they will give Betway more teeth in clawing a larger share of the lucrative Belgian iGaming landscape as well.

Betway has used the iForium aggregation platform to facilitate this content integration and ensure that players will have quick and easy access to the titles on the platform.

Greentube sales & key account manager Jordan Wall was excited at the opportunity to see the company’s games go live with yet another trusted and valued partner such as Betway in Belgium. Wall added:

We believe that the market will respond favorably to the selection of entertainment that we are providing, further enhancing our presence in this key regulated market.

Greentube sales & key account manager Jordan Wall

Betway CEO Anthony Werkman was similarly thrilled and excited at the opportunity. He said that Greentube is indeed a leading and world-class gaming content provider and that the supplier will significantly strengthen Greentube’s position in the country.

Players will get to enjoy more exciting games that are fair, safe, and responsible. Greentube has been rapidly expanding its offer and product reach with rollouts in several countries.

Greentube Doubles Down on International Growth

Elsewhere in Europe, the company negotiated a new partnership with bet365 and rolled out content with the website’s Dutch-facing operations.  Beyond Europe, the company has teamed up with Rush Street Interactive and BetRivers to bring its dedicated content to Ontario and Michigan. Greentube is committed to maintaining its pace of growth in all jurisdictions it’s operating in, with more markets to be explored by the company in future.

In the meantime, Betway has been strengthening its own commitment to fair gameplay. The company said that it’s committed to EGBA’s newly-established guidelines on combating money laundering in Europe.

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BF Games, a developer of dynamic casino games, has expanded its presence in Belgium thanks to an agreement with PepperMill Casino. The supplier will power the operator with a range of dice games, just as agreed.

Under the deal, 10 of BG Games’ dice titles will become available to PepperMill Casino’s customers in Belgium. The games in question will include some of the provider’s finest, including Ancient Secrets Dice, Energy Fruits Dice, Magic Queens Dice, Pyramid Treasure Dice and Royal Crown Dice.

As a major name in Belgian gaming, PepperMill seeks to always improve and expand its portfolio of dice games and table games. The company operates retail and online gambling in Belgium and the Netherlands and is very experienced with local audiences.

The agreement will, therefore, benefit BG Games, which is constantly looking to explore new markets and expand its footprint in existing ones. The company recently secured a license in the Canadian province of Ontario, further expanding its global reach. Around the same time, it also launched games in Greece with Novibet.

BF Games Targets Expansion

BF Games’ plan for 2023 is to continue exploring key markets across Europe and the Americas. Claudia Melcaru, the developer’s head of business development, commented on the launch with PepperMill Casino, saying that it attests to the appeal of BG Games’ dice titles. She also noted that Belgium is a key market for her company’s commercial growth.

It’s a thrilling time for BF Games as we maintain strong momentum from both an expansion and product point of view and this partnership with a leading operator further underlines our success.

Claudia Melcaru, head of business development, BF Games

PepperMill Casino’s casino manager, Jorn Stifter, also shared his thoughts on the agreement. He noted that his company is delighted to add BG Games’ titles to his company’s library, further strengthening the PepperMill product portfolio. Stifter praised BF Games for its engaging and varied content that is sure to appeal to Belgian players.

Their content offers a wide variety of themes and features that will appeal to our customers so we look forward to a successful partnership.

Jorn Stifter, casino manager, PepperMill Casino

In March, PepperMill Casino helped another B2B company expand in Belgium, namely Stakelogic. Two months earlier, the operator also formed a Belgium-facing partnership with CT Interactive.

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