Bet365, one of the world’s biggest online sports betting and casino brands, officially announced its launch in the American state of Indiana, in partnership with the French Lick Resort.

Bet365 was founded in 2000 as part of the complete online gaming offering from British company Bet365 Group Ltd. The company’s operations include a great variety of casino, poker, sports, skill and bingo games.

Indiana became the eighth state in which Bet365 managed to expand in the United States, following launches in Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa and Colorado.

The company issued a statement through a spokesperson, promising players in Indiana “market leading offerings like amazing Bet Boosts, the fastest In-Game product and unique Same Game Parlays.”

The statement acknowledged that the state of Indiana is the home of the very first professional basketball game in the United States and that sports fans in this region are “renowned for their passion and loyalty.”

In December 2023, the Indiana sports betting industry reported adjusted gross revenue of 50.6 million dollars, a new monthly record for the state, while the handle went up to 503.1 million dollars, the second highest monthly amount since the state opened its legal sports betting market in September 2019.

Support for Online Casinos in Indiana

The state of Indiana still does not allow online casinos to operate legally within its boundaries, but that might change sooner rather than later as more and more entities support the legalization process.

In fact, a report commissioned by the Indiana Gaming Commission and conducted by Spectrum Group has found that the iGaming industry in the state could be able to generate revenue of up to 2.1 billion dollars over the first three years after legalization.

The study has also indicated that iGaming tax revenue over the first three years following legalization could amount to 929 million dollars for the state of Indiana. That prediction also represents a 5 percent increase on the estimations made in the previous report.

The introduction of legal online gambling has been discussed for quite some time in Indiana, with opponents claiming that online casinos would affect the activity of the land-based casinos in the state. However, the report sustains that iGaming did not have a negative impact on the more traditional forms of gaming in other American states where it was successfully introduced.

Source: “Bet365 Announces Official Launch in Indiana“. European Gaming. February 1, 2024.

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As the Cheltenham Festival approaches, bet365, a leading casino and betting operator, confirmed that it will once again offer Non-Runner No Bet (NRNB) markets for this year’s edition of the event.

NRNB is a simple concept whereby punters’ bets are voided if the horse they wagered on does not show up for any reason. This provides fans with an extra sense of security, allowing them to wager with confidence and get their money back if their selection doesn’t run in a race.

The company confirmed that its NRNB offer extends to the five Championship races at the Cheltenham Festival. This notably includes the Champion Hurdle, Champion Chase, Ryanair Chase, Stayers’ Hurdle and the Cheltenham Gold Cup.

The Cheltenham Festival is set to begin on March 12 and run through March 15, providing tons of excitement to fans of horse racing and bettors alike.

Who Experts Will Bet on?

Bet365 also teased that the Racing Post’s best pundits have already selected their bets. This includes Keith Melrose, Robbie Wilders and Phil Anderson who have already picked out selections for the five races.

Melrose, for example, trusts Burdett Road, Gentleman De Mee, Allaho, Teahupoo and L’Homme Presse to win the Champion Hurdle, Champion Chase, Ryanair Chase, Stayers’ Hurdle and the Cheltenham Gold Cup, respectively.

Anderson, on the other hand, placed his bets on Not So Sleepy, Captain Guinness, Banbridge, Ahoy Senor and Hewick. Finally, Wilders’ tips went to Burdett Road, Gentleman De Mee, Fil Dor, Crambo and Gentlemansgame.

More information about the three experts’ tips is available on bet365’s news section.

Pat Cooney, a spokesperson for the operator, also commented on the upcoming festival, saying that some of the betting favorites include Constitution Hill, El Fabiolo and Galopin Des Champs. However, Cooney mentioned that there is also a lot of interest from people who think “outside the box.”

The spokesperson concluded that this is a part of what makes NRNB so exciting.

It’s always interesting to see where the money is after going NRNB, and this year is no exception!

Pat Cooney, spokesperson, bet365

In other news, bet365 recently posted its FY 2022/23 report, announcing higher revenues but higher losses too.

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The Australian Communications and Media Authority (ACMA) announced that it has found a number of operators guilty of breaching the country’s rules on gambling. As reported by the authority, the gambling companies in question used “Fast/Quick Codes” to facilitate in-play betting on sports matches.

Violators, according to the ACMA, included Entain’s Ladbrokes and Neds, bet365 and Sportsbet.

The ACMA reminded companies that in-play betting on sports matches is prohibited under the Interactive Gambling Act 2001, save for a few limited exceptions such as placing bets over the phone. However, in order for this exception to apply, a customer needs to provide their bet type, amount and confirmation via the phone call.

According to the ACMA, the aforementioned operators violated this rule by instead providing a Fast/Quick code option to customers. The codes in question embed the event, bet selection and bet type. Thanks to this, customers can just quote the Fast/Quick code to operators over the phone.

The ACMA Did Not Impose Further Sanctions

The ACMA explained that Ladbrokes and Neds, bet365 and Sportsbet all violated Australia’s rules on Fast/Quick Codes.

Ladbrokes and Neds (Entain), bet365 (Hillside) and Sportsbet (Sportsbet) in-play betting services were found to individually generate Fast/Quick Codes for each particular in-play bet when that bet was built by a customer via the service’s website or App – at least for the first customer.

ACMA statement

Australia’s communications regulator concluded that this betting information had been communicated via the website or app, rather than entirely via the phone call. As a result, the exception to the prohibition on in-play betting on sports matches did not apply.

In the wake of the investigation, all three operators in question have taken steps to make their Fast/Quick Codes compliant with the local rules. As a result, companies will only be able to generate such codes prior to the beginning of a sporting event, independent of customers selecting bets. These codes will be generic and the same for all customers, the ACMA added.

The ACMA acknowledged the three gambling companies’ quick reaction and decided not to impose sanctions.

Last month, the ACMA learned that the Seven Network Operations has breached the country’s gambling ad regulations. This was not the company’s first violation either, resulting in a penalty of $13,320.

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The leading wagering operator bet365 has formed a major partnership with the Charlotte Hornets, a National Basketball Association franchise. Under the agreement, the gaming and betting operator will serve as the team’s official mobile betting provider.

The arrangement comes as North Carolina prepares to launch legal sports betting on January 8. While locals will not be able to wager on sports immediately once the law is passed, betting in the state should launch by June 15 at the latest.

As a result, the activation of the partnership between bet365 and the Charlotte Hornets will also be delayed until the official launch of sports betting in the state.

As the Hornets’ official sponsor, bet365 will establish a presence at the Spectrum Center, as well as across the team’s official digital media platforms.

The Charlotte Hornets are notably the fifth professional sports club in the US to join forces with bet365. Prior to the current agreement, the operator also signed similar agreements with the Cleveland Guardians, Colorado Rockies, San Antonio Spurs and Washington Commanders.

Bet365’s products are already available in a number of states, including Colorado, Iowa, New Jersey, Kentucky, Ohio and Virginia, allowing it to reach more American sports aficionados. The company offers sports betting markets for some 78 sports and serves 90 million fans around the globe.

Bet365 just reaffirmed its commitment to supporting the professional darts sector by vowing to support the US Darts Masters event for another year. Under that deal, the gambling company will continue to serve as the competition’s title sponsor, as well as the sponsor of the North American Championship.

North Carolina Betting Is Looming on the Horizon

In the meantime, North Carolina continues to move toward the legalization of sports betting. Despite delaying the launch, the state is working hard on establishing a reliable regulatory framework.

A few days ago, the North Carolina State Lottery Commission reported that it has adopted the first package of sports betting rules. The package covers a variety of topics, including regulations on advertising practices.

In the meantime, the commission is already working on the next set of rules. The public is invited to provide its input by November 27.

Earlier this year, North Carolina also tried to expand its gambling industry by promoting the legalization of more casinos. However, the proposal was met with intense resistance from people who fear that expanding the casino industry may lead to more harm than good.

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Betting giant Bet365 has decided to part ways with former footballer Steven Caulker as a pundit for an online video series it sponsors. The decision came in light of Caulker’s public statements about gambling, raising concerns within the company.

Former QPR Defender Caulker Excluded by Bet365 for Gambling Addiction Advocacy

Caulker, a seasoned centre-back with a history at QPR and Tottenham, recently found himself without a club after leaving Wigan Athletic following a stint in Turkey, The Guardian reported. The 31-year-old athlete disclosed that he had initially signed up for broadcasting work but was subsequently dropped by Bet365 due to the betting company’s apprehension about his outspoken stance on gambling addiction.

The revelation surfaced through The Big Step, an organization advocating for the end of gambling sponsorship and advertising in football. Caulker had previously shared his personal struggles with gambling, alcohol, and depression in a candid interview with The Guardian back in 2017.

The Big Step and other anti-gambling campaigners in the UK have criticized the Premier League’s attempt to compromise with the government by voluntarily giving up front-of-shirt gambling sponsorships, stating that the proposed move does not address more visible hoarding sponsorships, which are considered more problematic. 

Bet365 Explains Decision to Drop Caulker from Video Series

Bet365 addressed the situation in a statement, clarifying that Caulker had applied to be a guest on a video series exclusively sponsored by the company. The series is published on an online video platform, not traditional television, through one of Bet365’s sports publishing partners. During the approval process, the company became aware of Caulker’s candid discussions about his negative experiences with gambling.

Bet365 conveyed in their official response that they appreciated Mr. Caulker’s commendable efforts in raising awareness about problem gambling. However, as a betting company, they considered it inappropriate for him to appear on a Bet365-sponsored series of that nature. The company expressed regret over any miscommunication and emphasized that their position had been inaccurately conveyed to Caulker by their media partner. The specific online video platform for which Caulker was commissioned remains undisclosed.

Caulker, who made headlines by scoring on his England debut in a friendly against Sweden in 2012, underwent a notable career shift in 2021 when he transferred to Sierra Leone, where he currently serves as the captain. Despite his athletic achievements, Caulker’s off-field challenges have brought him into the spotlight, sparking discussions not only about the struggles athletes face but also the delicate relationship between sports and the gambling industry.

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Global online sports betting operator bet365 continues to make strides in North America and is now officially live in the state of Kentucky. The sportsbook is celebrating its launch with a variety of tempting offers for fans.

Bet365’s launch in the Bluegrass State was made possible by its partnership with Sandy’s Gaming and Racing, a local gaming company. This launch will further expand bet365’s US presence, allowing it to establish a foothold in a sixth state. For reference, bet365 currently offers betting in Virginia, Ohio, New Jersey, Iowa and Colorado.

Bet365 started accepting registrations and deposits from local consumers 30 days ago, allowing them to prepare for the operator’s eventual launch. Starting today, Kentuckian players can finally log into their accounts, commencing their sports betting journey with the operator.

Meanwhile, new customers of legal age can register to benefit from the operator’s tempting new customer offer: Bet $1 Get $365 in Bonus Bets. As the title suggests, the promotion allows punters to earn $365 in bonus bets if they wager at least $1 with the operator.

Kentuckians Will See What the Fuss Is About

In addition to the exciting welcome promotion, consumers can expect unparalleled gaming experiences. As announced by bet365, its betting site comes packed with fantastic features, such as Same Game Parlay, Cash Out and Edit Bet.

In addition to that, the company offers Bet Boosts and Super Boosts on a wide selection of sporting disciplines, as well as Same Game Parlay Profit Boosts.

Players can also find great offers on a wide range of popular sports and can benefit from Early Payouts when betting on leagues, such as the National Football League, National Basketball Association, National Hockey League, Major League Baseball and the NCAAB.

Bet365 also streams a whopping 780,000 events, allowing sports aficionados to never miss a major development and remain tuned. Finally, the company offers an extensive range of pre-match and in-game props on all major sporting events, further elevating customer engagement.

A bet365 spokesperson commented on the launch, expressing his team’s excitement about making a foray into such a great state. The representative added that his company’s functionalities will allow Kentuckians to step up their betting game.

Now Kentuckians can take advantage of our epic Bet Boosts, the fastest Live In-Game product and best Same Game Parlay experience and see first-hand why the bet365 experience is Never Ordinary.

Bet365 spokesperson

Speaking of bet365, the company recently secured Slingo games from Gaming Realms.

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The Arizona Department of Gaming will award Fubo’s former license to bet365, just as earlier rumors claimed. As a result, the international gaming giant will foray into the Grand Canyon State, expanding its presence in the United States.

For reference, Fubo Sportsbook, the former partner of the Ak-Chin Indian Community, ceased its operations in Arizona following its parent company’s shutdown of the brand. The closure followed Fubo’s strategic review of the division that determined none of the potential investors would have given the brand the freedom it needed.

In the aftermath, the Ak-Chin Indian Community was left without a partner, freeing up the space for bet365’s arrival. Earlier reports correctly suggested that the former Fubo license would be handed to either bet365 or Fanatics.

Bet365 will now have to make its launch in Arizona within 180 days of the day it was approved for a license (August 29).

Arizona had two more available sports betting licenses but failed to find suitable companies within the application period.

Bet365 Continues to Grow in the US

Bet365 is currently live in five US states, namely Colorado, Iowa, New Jersey, Ohio and Virginia. The international operator is also set to launch in Kentucky with Sandy’s Racing & Gaming, a joint venture between the Eastern Band of Cherokee Indians and Revolutionary Racing Kentucky.

Earlier this year, bet365 gave up on pursuing an online license in Massachusetts. Initially, the company had unveiled a partnership agreement with Raynham Park, hoping to capitalize on opportunities in the state. However, the operator eventually discarded these plans.

The Operator Is Going from Strength to Strength

In other news, bet365 recently bolstered its content offering in the Canadian province of Ontario thanks to a partnership agreement with Bragg Gaming. As per the deal, Bragg agreed to provide the operator’s Canadian operations with games from its Atomic Slot Lab and Indigo Magic studios.

Speaking of new content, bet365 just joined forces with NoLimit City to roll out a new exclusive slot called Apocalypse Riders X. The game features three of the developer’s exclusive mechanics, namely xWays, xNudge and xSplit, as well as a brand-new mechanic called xBomb.

Earlier this month, bet365 also unveiled a new marketing campaign under the slogan “Never Ordinary.” The advert celebrates contemporary sports and was released ahead of the Premier League match between Burnley and Manchester City.

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Leading gambling operator bet365 announced the launch of a new original game called Apocalypse Riders X. Adding to the operator’s first-class portfolio of casino games, bingo products and sports betting offerings, the new release will engage players with many innovative features.

Designed to revolutionize the market, Apocalypse Riders X incorporates many engagement mechanics. For example, the game uses xBomb, a new licensed mechanic developed by No Limit City. In addition, the game includes familiar mechanics from the same developer, such as xWays, xNudge and xSplit.

As a result, Apocalypse Riders X players can win big with the game’s maximum win being a whopping 20,000x.

As a global powerhouse, bet365 is well-versed in the iGaming sector and knows what players love. The company boasts a customer base of more than 90 million people across multiple jurisdictions, allowing it to see what works and what does not.

Apocalypse Riders X is a game that is designed to appeal to many customer demographics. It will join bet365’s lineup of 150+ exclusives, helping the operator differentiate its content from its competitors.

Bet365 has been working with NoLimit City since 2022 when the two parties first joined forces. Since then, the two companies have worked together on exclusive titles such as Mercenary X, which was released last year and featured the xWays, xNudge and xSplit mechanics.

Four Horsemen Warrant Four Engaging Mechanics

Bet365’s games software production manager, Marie Deane, commented on the new release. She pointed out that the other two licensed titles featuring No Limit City’s proprietary and award-winning mechanics have proven to be a resounding success.

Deane added that her team is “very pleased” to introduce the new game and the brand-new xBomb mechanic.

4 deadly horsemen warrant 4 deadly features which we have balanced in such a way as to offer a feature hit frequency within 4 spins whilst maintaining the potential players would expect of any No Limit City game – a massive 20,000x!

Marie Deane, games software production manager, bet365

According to Deane, Apocalypse Riders X is an exclusive game that bet365’s customers are going to truly enjoy.

Bet365’s products are available in 22 different languages, helping it appeal to players all over the world. The company’s global expansion was further reinforced by new deals, such as the agreement with Sandy’s Racing & Gaming in Kentucky and the arrangement with Bragg Gaming in Ontario.

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Ahead of the planned opening of its $75 million horse racetrack and entertainment venue in Ashland, Kentucky, Sandy’s Racing & Gaming has announced a new collaboration with the globally recognized betting and gaming company, bet365. Known as a joint venture between the Eastern Band of Cherokee Indians and Revolutionary Racing Kentucky, Sandy’s Racing & Gaming anticipates opening the doors of its venue at some point this autumn.

Under the terms of the new agreement, bet365 will expand its footprint in the United States. Per the new deal, the betting and gaming company is expected to bring exciting offers and promotions for customers in Kentucky. Similar to its other betting operations, the sportsbook is expected to offer live betting, same-game parlay bets, as well as options for streaming different events.

Through the partnership with Sandy’s Gaming & Racing, bet365’s Kentucky operations will mark the sixth state where the company offers its services. The multi-year partnership comes after recently, the state’s regulator, the Kentucky Horse Racing Commission (KHRC), greenlighted bet365’s temporary sports betting license. Along with the leading betting company, other betting behemoths such as DraftKings, FanDuel and BetMGM also secured licenses ahead of the launch of legal sports betting in Kentucky.

The Partnership Brings Excitement to the Duo

A spokesperson for bet365 revealed that the company is delighted to team up with Sandy’s Racing & Gaming. The spokesperson highlighted the company’s dedication to offering supreme betting experiences and praised the speed of its product. Finally, the spokesperson revealed that bet365 is looking forward to delivering its supreme services to customers in Kentucky.

“We are thrilled to partner with Sandy’s Racing & Gaming,“

explained a spokesperson for bet365

Prentice Salter, Revolutionary Racing’s CEO, revealed that it is currently an exciting time for sports fans in the state. He spoke about the strong position bet365 holds within the betting and gaming market, acknowledging its trusted, safe and fun services. Finally, Salter said that the company is delighted to forge this deal and bring new betting experiences for customers in Kentucky.

“This is an incredibly exciting time to be a sports fan in Kentucky.“

Prentice Salter, CEO of Revolutionary Racing

Kentucky legalized sports betting earlier this year, in March. The launch of the legal retail sports betting market in the state is expected on September 7, followed by an online launch near the end of the month, on September 28, 2023.

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