Betano, Kaizen Gaming’s leading betting brand, has been named as the official partner of CONMEBOL, South America’s soccer confederation. This agreement will see the sports betting operator sponsor the CONMEBOL Copa America 2024.

Under the deal, Betano will serve as the soccer confederation’s official partner until 2028 and will leverage its events’ popularity to promote its brand.

The agreement encompasses a number of beloved CONMEBOL tournaments and leagues, such as the CONMEBOL Pre-Olympic tournament, the CONMEBOL Copa America Women, CONMEBOL Copa America Futsal Men and Women, CONMEBOL Copa America Beach Soccer, CONMEBOL U20 Men and Women, CONMEBOL U20 Futsal Men and Women and CONMEBOL U20 Beach Soccer.

The CONMEBOL Copa America, for reference, is set to kick off in June and will take place in stadiums across the US. The tournament is one of the most highly anticipated events in the South American soccer calendar and will provide Betano with tons of brand exposure.

Betano is no stranger to sponsorship deals with leading soccer federations. Last year, the sports betting powerhouse also penned a deal that cemented it as the first-ever gambling partner of the UEFA European Championship.

Betano Is Glad to Support Professional Soccer

Spokespeople addressed the new partnership arrangement, expressing their excitement about the tie-up. CONMEBOL’s president, Alejandro Dominguez, personally commented on the matter, saying that his team is thrilled to welcome Kaizen Gaming and its Betano brand to the CONMEBOL family.

Dominguez praised Betano’s commitment to professional soccer and gaming innovation, saying that these qualities make it a perfect fit for CONMEBOL. According to the CONMEBOL president, Betano’s vision for the future of soccer in Latin America aligns with the confederation’s own vision.

Thanks to the new deal, the two entities will be able to provide fans of South American soccer with unforgettable experiences, Dominguez concluded.

Kaizen Gaming’s founder and chief executive officer, George Daskalakis, also commented on the matter, saying that he is very glad to team up with CONMEBOL. The Kaizen boss lauded the confederation as the most respected soccer organization in Latin America and said that this partnership showcases his team’s commitment to excellence.

Daskalakis concluded that his team is looking forward to bolstering fan engagement across South American soccer and providing thrilling and responsible betting experiences to the fans.

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Premium games provider with a focus on offering recreational bettors a portfolio of household games that are easy to understand, BetGames, has designed a bespoke version of Skyward, the first game in the high-energy Crash series with “exciting gameplay and convenient auto-betting and cash-out features.”

The new game variant is ready for launch in Brazil with the help of leading digital sports betting operator Betano. The agreement is expected to further strengthen the relations between the two parties while helping Betano reinforce its foothold in the emerging market in the country. 

Adapted Game Features for Brazilians 

The bespoke game lets players from Brazil enjoy a series of adapted features including localized animations that perfectly meet their requirements and help them enjoy highly immersive gameplay experiences.

With the help of a series of game augmentation solutions, BetGames has managed to successfully eliminate specific problems like access to limited internet connections while answering players’ needs for low data consumption. 

Gameplay stability, long wait times, and other similar challenges related to infrastructure should, therefore, not represent a problem for players in the country. 

Players are invited to embark on a mesmerizing adventure on a plane in the game that boasts a visually appealing design set against the aerial backdrop.

No matter their level of training or expertise, all bettors can enjoy the smooth and exciting gameplay thanks to the simplistic format. The braver and more patient would-be aviators prove to be, the greater the rewards coming their way. 

The bespoke game features a maximum multiplier set at x100,000. In July, PartyCasino announced it would boost its live and betting games portfolio with a new BetGames partnership. 

BetGames, “Excited to Bring Skyward to Betano”

Commenting on the new development, BetGames’ chief product officer, Ian Catchick, took the opportunity to express excitement for bringing Skyward to Betano and enabling their players to “experience a dedicated and localized edition” of their pioneer crash game, which has already been given a warm welcome on a global level since its release in November. 

Catchick further explained the game is expected to freshen up BetGames’ expanding portfolio of games with “a new level of excitement and engagement” while paving the way to more lucrative partnerships in the market.

The Skyward variant for Brazilians is a new addition to a series of important projects that Betano’s parent company, Kaizen Gaming, has tasked BetGames with, making use of its growing reputation to create bespoke content for gaming operators.

At the same time, Kaizen Gaming’s head of Live Casino, Christos Mavridis, explained that by adding the localized variant of the game to its portfolio, Betano has taken one more step toward its goal of offering “the most unforgettable sports betting and gaming experience” to its customers. At the end of November 2023, BetGames announced a similar branded Skyward agreement with Betway for African players.

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Betano, an internationally-recognized sports betting brand will support the Bulgarian rally driver Ekaterina Stratieva and her navigator Georgi Avramov during the upcoming edition of Rally Bulgaria. The operator’s backing of Stratieva and Avramov highlights its commitment to supporting Bulgarian sports.

Rally Bulgaria 2023 will be the 52^nd edition of the prestigious event. A part of the FIA European Rally Trophy, the rally is set to take place in Veliko Tarnovo, Bulgaria’s former capital.

During the event, Betano’s logo will feature across Stratieva’s Opel Corsa Rally4, appearing on the vehicle’s bonnet and sides. Furthermore, the operator’s brand will be visible at interview backdrops and flags throughout the event.

The tournament will run from September 1 to 3 and will see participants tackle a 150-kilometer track.

Stratieva: Betano’s Backing Came at the Right Time

Betano, which is a subsidiary of Kaizen Gaming, is looking forward to the event. Tsvetin Yordanov, Betano Bulgaria’s regional manager, commented on the partnership with Stratieva, expressing his company’s delight to support the three-time European Women’s Rally champion.

Yordanov said that his team hopes for a long-term partnership with the rally star. He praised Stratieva as a “true professional” and wished her good luck in the upcoming event.

The regional manager also added that the support for Bulgarian sports is a part of his team’s social responsibility commitment.

Stratieva also commented on the tie-up with the operator. She said that motorsports tend to be a costly sport, which is why Betano’s sponsorship of the sector is very important to its future development. The three-time champion thanked the operator for its trust and said that its backing comes at just the right time.

Stratieva teased that she plans to give it her best to achieve another spectacular victory during the upcoming rally. She said that her team is very well-prepared and motivated.

Our team believes that the new look of our car, which we created together with Betano, will set us apart from the competition and bring us luck.  I hope to be in good health so I can rouse the Bulgarian fans with a great performance during the rally around the old capital.

Ekaterina Stratieva, professional rally driver

Both Stratieva and her navigator Avramov were delighted that Veliko Tarnovo was picked as the rack for this year’s iteration of Rally Bulgaria.

In other news, Kaizen Gaming, Betano’s parent company, recently struck an agreement with 7777 gaming, which agreed to power the brand with more games.

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The company has teamed up with Kaizen Gaming, and the latter’s Betano Bulgaria brand. Betano is a well-established name in not just Bulgaria, but also international markets, as the website has been delivering a mix of sports wagering and iGaming experiences across Europe.

Betano Gets a Content Injection for Bulgarian Market

Players in Bulgaria can now enjoy even more games by Betano, courtesy of 7777 gaming. The supplier has more than 100 titles to offer players, with popular choices such as Club Mr Luck, Pearls of Egypt, Zeus Quest, and many more.

The partnership was welcomed by both Kaizen Group and 7777 gaming, who have been building a long-standing partnership in numerous other markets, and the duo planning to expand in Brazil, Chile, Peru, Romania, Ecuador, and others.

“We are beyond excited to welcome such a renowned name in the iGaming industry as part of our partnership network,” 7777 gaming CCO Elena Shaterova said talking about the significance of this new opportunity and the ongoing strong relationship between the companies.

Kaizen Group casino partnerships account manager Panagiotis Kritikakis was similarly excited about the partnership and said that the company is very determined to continually increases its local presence and find new ways to engage with audiences in existing markets. Kritikakis confirmed that the company was very happy to see its alliance with 7777 gaming take another turn for the better with players the ones to benefit, Kritikakis noted.

Kaizen and 7777 gaming Continue Strong Collaboration

Kaizen Gaming is one of the fastest-expanding companies in the iGaming sector, It already operates two brands across 13 countries, including Betano and Stoiximan. Among the markets where Kaizen is present are such countries as Portugal, Romania, Brazil, Germany, Peru, Ontario in Canada, Bulgaria, and many others. 7777 gaming in the meantime has been revving up the production pace of its own games with titles such as Sea of Treasure, Junn, Bucks Detective, Cash 100, and more.

7777 gaming has been building its footprint in the Balkans at a good clip as well, with the company recently providing its full portfolio of games for NetBet in Romania. In a similar vein, Betano has been strengthening its library across both iGaming and sports wagering, recently introducing games by BetGames and the latter’s Twain Sport product.

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