The company, Blask, which focuses on crunching big data and leverages AI solutions to support partners, will prove invaluable to BetBlocker’s efforts to further strengthen safeguards related to player safety and consumer protection in gambling.

Bringing AI and RG Together to Tackle Gambling Harm

This partnership is a two-way street as Blask will also benefit from BetBlocker’s expertise and strengthen its analytics. Meanwhile, BetBlocker will improve its self-exclusion solution based on the AI experts’ insights and ability to comprehensively identify behavior and support players.

Commenting on this opportunity, Blask CEO Max Tesla hailed the chance to see his company work closely with BetBlocker and share its commitment to address gambling-related harm and help problem gamblers, making a real difference in the process.

“We are thrilled to partner with BetBlocker in our mission to use technology to create a more ethical way of doing things within the iGaming industry,” said Tesla.

BetBlocker trustee and founder Duncan Garvie expressed similar enthusiasm about the partnership, noting that challenges remained in ensuring a robust standard of self-exclusion for all parties involved.

Among the biggest challenges was identifying which operators were new to the market. However, this concern may now be properly addressed by leveraging Blask’s analytics capabilities, which could help BetBlocker act in a more prompt and targeted fashion.

“Their innovative AI technology will help us to identify gaps in our protections faster and provide stronger and more effective restrictions for our tens of thousands of users,” said Garvie, reflecting on the future of player protection.

Blask to Reshape Our Understanding of the Industry

Blask is a company built around technological excellence, aiming to capture insights from the iGaming market and provide them to key decision-makers.

In May, the company rolled out its AI analytics platform, delivering on its promise. The platform was co-founded by Tesla and Dmitry Belianin, a long-time industry thought leader.

Since its launch in 2023, Blask has garnered strong support from angel investors, notably from Yolo Investments. Despite fears that AI in gambling could help companies direct their products better at players and galvanize higher participation, companies like Blask are setting out to buck this trend and prove otherwise.

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BetBlocker, a renowned Responsible Gaming Charity, expands to help a range of players from Spanish-speaking countries. The company partnered up with Coolbet to deliver a Spanish version of the blocking app.

Great help to gambling addicts

The users of the BetBlocker app are allowed to set limits to their devices and forbid themselves access to more than 85.000 online gambling websites.

The founder and trustee of BetBlocker, Duncan Garvie, commented on the launch of the Spanish version: “Blocking software offers a great tool to both restrict the access of those in crisis and support those looking to maintain control. And because so much of the funding for responsible gambling charities is derived in English-speaking markets, it is very easy to take an Anglocentric world view. It is easy to be complacent and view it as ‘job done’ if you provide the service in English.”

He added that many users from all over the world are struggling with the tool due to language obstacles. He described the situation as: “Ears ringing, heart thundering, head unable to think clearly. In that condition, being presented with a support service that is in a language you don’t speak is absolutely useless.”

Gambling addiction and problem gambling exist in the UK, Canada, and the U.S. However, the problem exists in other countries as well, such as Spain, Argentina, and Peru, and that’s why the app is much needed in this speaking area.

Coolbet recognized that need and partnered with BetBlocker to bring the app to the new markets and allow about half a billion people to get the much-needed help they are craving and ease their access to the sources they were looking for.

Increasing quality of life

Both companies are positive that the app will greatly affect the lives of Spanish-speaking gamblers, as it has already done in English-speaking countries. BetBlocker thanked Coolbet for allowing them to increase the quality of lives of many more players in the world.

On the other hand, Endre Nesset, the President of Coolbet, is also very proud of this partnership. He said: “Coolbet is a brand built on fairness and transparency. We believe that the entertainment and thrill that comes with gambling must go hand in hand with responsibility. BetBlocker is a great ally in our purpose to provide consistent, responsible gaming tools to all, making sure gambling continues to be fun and safe.”

Source: Pal, Hunor, “BetBlocker Opens Support to Spanish Language Speakers”. European Gaming. September 18, 2023.

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