The award-winning digital business-to-business (B2B) platform and service provider, catering to the online gambling sector, Shape Games, announced a new partnership with the Dutch online sportsbook, casino and Entain Group-owned operator, BetCity. The duo joined forces earlier this week in an effort to deliver thrilling experiences for BetCity’s customers in the Netherlands.

Under the terms of the new collaboration, Shape Games agreed to power the development and launch of BetCity’s new native mobile applications. Those applications are going to be available for Android, as well as iOS, and are expected to elevate the experience for sports betting and online casino customers.

Per the new agreement, BetCity’s new applications will leverage the innovative and engaging technology provided by Shape Games. Ultimately, the new partnership is expected to deliver thrilling and engaging options not only for sports bettors but for users that like online casino gambling.

BetCity Is Delighted to Join Forces with Shape Games

Léon Voogt, BetCity’s product director, shared his excitement about the new collaboration. He pointed out that it is thrilling to see the brand’s application unite iGaming and sports betting options. “This made the development process a challenge, but with Shape Games, we found an excellent partner who helped us bring this vision to life,” added Voogt. Finally, he praised Shape Games for their innovative technology and predicted that the collaboration will bring benefits to BetCity and the company’s clients.

“We are excited to finally launch our app into the wider world. An app has been on our wish list at BetCity right from the start, and we’re thrilled that it’s now complete! It was important for us to be able to offer our entire product portfolio in one app, including a sportsbook, casino, and live casino – all in one place.“

Léon Voogt, product director at BetCity

In October 2021, Entain Group-owned BetCity was among the first brands to launch its services within the Dutch iGaming market. Earlier this month, powered by Shape Games, the brand launched its online sportsbook and iGaming app, an achievement that marked an important milestone.

The recent launch came after last month, the Netherlands implemented changes to the online gambling sector, requiring iGaming software and content providers to hold a license and restricting advertising. Despite the changes to the sector and the challenges they may bring, BetCity and Shape Games remain optimistic about their growth in the Dutch gambling market and confirmed plans to deliver thrilling, safe and responsible experiences for players in the country.

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Bostelaar’s departure marks the end of an era, as he leaves behind a legacy of transformative leadership and strategic vision. He was instrumental in the operator’s rise to prominence in the Dutch market, helping it climb above the competition. While Walia has big shoes to fill, the new CEO’s substantial experience and history of success means the company should be in safe hands.

Bostelaar Was Instrumental to the Company’s Success

In a surprising announcement, Melvin Bostelaar tendered his resignation as the CEO of BetCity, leaving many in the industry speculating about the potential impact on the company’s future. Bostelaar’s tenure saw the operator achieve stellar growth in the Netherlands, elevating it among the region’s market leaders. 

The former CEO also guided the company through its transformative acquisition by Entain, preserving its positive work culture and unique approach. Bostelaar thanked the BetCity team for their contributions, wishing them enduring success. He also used the opportunity to welcome Vic Walia as the company’s new CEO, lauding his successor’s experience and industry knowledge.

“I extend my deepest gratitude to my business partners at BetCity, who allowed me to establish and nurture a culture that will endure. Our journey together has been remarkable…”

Melvin Bostelaar

Bostelaar stated he would use the extra time to prioritize his health and family after a risky surgery allowed him to reflect on his priorities. He received heartfelt goodbyes from his colleagues, including Entain CEO Jette Nygaard-Andersen, who thanked him for his significant contributions to the company. 

The New CEO Has the Skills to Usher Further Growth

Entain global managing director Vic Walia will have the difficult task of preserving Bostelaar’s legacy and enduring momentum. The new CEO possesses all the necessary skills to excel at his new position, sporting over twenty years of leadership experience. His close ties to BetCity’s parent company also open the way for further collaboration, giving the Dutch operator access to Entain’s vast wealth of knowledge and resources.

BetCity remains among the top players in the Netherlands, skyrocketing in popularity after a wildly successful marketing campaign in 2021. BetCity’s solid foundation and talented team should be able to mitigate any potential disruption caused by the leadership transition, reaching a mutual understanding with their new CEO. 

While Bostelaar’s resignation as CEO signifies the end of an era for the company, his leadership and strategic vision have set it up in the perfect position to pursue further growth. BetCity should easily navigate this transition period, maintaining its focus on innovation, customer satisfaction, and operational excellence. The new CEO should preserve its unique culture while contributing fresh ideas and steady leadership.

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