BetFIRST, a leader in Belgian sports wagering, unveiled a new online casino brand called betfirstcasino.be. The new gambling site was launched in partnership with Groupe Partouche’s Middelkerke Casino.

According to the announcement, betfirstcasino.be leverages Middelkerke Casino’s recently-acquired A+ casino license to offer online gambling in Belgium. Moreover, the launch aligns with betFIRST’s ambition to solidify its leadership position in the country.

Betfirstcasino.be players can expect to find a variety of exciting betting offerings, including slot games, table games and live casino options.

BetFIRST was acquired by the Betsson Group last year as the latter company sought expansion in the Belgian betting market. The $130 million deal secured Betsson an entry into Belgium, putting it in charge of one of the oldest and most trusted betting companies in the country.

The launch of betfirstcasino.be will solidify Betsson’s presence in the market, allowing it to further capitalize on betFIRST’s popularity in Belgium.

Betsson Is Looking Forward to Solidifying Its Presence in Belgium

Speaking of Betsson, Jesper Svensson, the company’s chief executive officer, said that his team is proud to have acquired betFIRST and is looking forward to scaling up the company. The new online casino will further increase betFIRST’s value while allowing Betsson to form an important relationship with Groupe Partouche.

BetFIRST’s chief executive officer, Alexis Murphy, also commented on the launch of the new brand, saying that it will reinforce his company’s presence in Belgium, allowing it to tap into the lucrative iGaming market.

betFIRST already boasts the best-performing and fastest sports-betting app in the Belgian market, and we aim to replicate this success with the most extensive mobile casino offering in Belgium.

Alexis Murphy, CEO, betFIRST

Finally, Groupe Partouche’s chief executive officer, Fabrice Paire, shared his thoughts, saying that betfirstcasino.be is poised to become a great addition to the group’s portfolio in the country. Paire pointed out that Groupe Partouche is already working on a landmark casino in Middelkerke that is poised to become the “most iconic casino in Belgium.”

The CEO concluded that the French gambling group is looking forward to conquering both the retail and online sectors in Belgium.

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Belgian online casino brand betFIRST announced today that its roster of casino games providers has expanded with the addition of SYNOT Games.

‘Stellar Games’ on Offer

The addition of SYNOT Games’ product portfolio to the games offering at betFIRST will bring a selection of casino games capable of capturing the attention of casino players with the Belgian popular online casino site, including Book of Secrets Dice, 81 Dice Awards and Respin Joker.

Commenting on the recent distribution deal, Daphne Bal, head of marketing services at betFIRST, was excited to welcome SYNOT Games on board and eager to see the influence the new addition would have on betFIRST players.

“We’re delighted to have SYNOT Games on board so we can offer the best of their catalog to our loyal players here at betFIRST,” Bal said, outlining the casino’s pride in “working with the most reputable game providers in the industry,” and happy to see their “stellar games” feature on betFIRST’s platform.

With some of the best iGaming propositions already on board and available in four languages, betFIRST is one of the country’s most popular online casino brands, boasting a strong reputation for offering immersive gaming experiences that are diverse and accessible to players everywhere.

As a developer and supplier of pure HTML5 casino slot games, SYNOT Games has a portfolio of more than 100 titles that are certified by independent testing laboratories, such as Gaming Lab International (GLI) for most European gaming jurisdictions. The incorporated in Malta games developer utilizes its own certified random number generator (RNG).

Recent Partnership Deals

Among SYNOT’s recent partners is StarGames.de, an online casino platform operated by Novomatic interactive division, Greentube, after an agreement under which the developer’s most successful titles, including Zeus Wild Thunder, Hunter’s Spirit, and Book of Secrets, would become available for players with the German site.

A month earlier, SYNOT Games agreed upon a content distribution deal with CBet that would see SYNOT’s most popular slots become available for players in Lithuania to help CBet further expand its product offering and affirm its presence in the local market.

For betFIRST, the deal with SYNOT Games is the latest that will introduce new gaming content and help the online casino brand attract new players while keeping its current player base. SYNOT Games joined the likes of Spinomenal which signed a content deal with betFIRST last year.

Also last year, betFIRST partnered with Division A soccer club, Royal Antwerp, and would have its logo featured on the front of the club’s shirt for the next five years.

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