BetMGM has announced its exclusive partnership with Brian Christopher Slots, who will become the brand’s ambassador. The objective of this cooperation is to increase BetMGM’s online presence through live streams and diverse advertising campaigns, which would utilize Christopher’s wide popularity among gamers.

BetMGM VP Highlights Christopher’s Influence in the Gaming Industry

Oliver Bartlett, vice president of gaming product and content at BetMGM, underlined the great influence Brian Christopher has within the gaming industry. Bartlett further said:

“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”

In his statement regarding this deal, Brian Christopher expressed a strong enthusiasm about partnering with one of the leading brands in real money gaming – BetMGM. He also added: “Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”

Brian Christopher Slots has a substantial following, with 8 million monthly unique viewers and 1.8 million subscribers across various social media platforms. His content, including the BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and the Rudies Fan Club, has recently achieved a record-breaking 1 billion video views. In recognition of his influence, Christopher was named Streamer of the Year and Slot Collaboration of the Year at the 2023 CasinoBeats Game Developer Awards.

BetMGM and Brian Christopher Set to Offer Live Streams and Exclusive Experiences

To ensure players’ involvement into the gambling process there are going to be several components included into this partnership. For instance, Brian Christopher will organize live streams on his two BCSlots channels on YouTube or on his BCSlots pages on Facebook and Kick where he usually hosts streams frequently. These streams will incorporate his signature style, showcasing BetMGM’s online casino platforms. Additionally, Christopher will interact with players through exclusive experiences such as meet-and-greets, slot tours, and virtual events, providing insights and commentary. 

BetMGM will be featuring Christopher in live online streams across its social media channels as well, highlighting its online casino platforms, as well as in future marketing initiatives.Furthermore, both the BetMGM and Brian Cristopher brands aim to emphasize responsible gaming practices by promoting features that encourage players to set limits and play within a budget, as outlined in the recent announcement.

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The player was playing Bison Fury, a progressive jackpot game developed in-house by Entain, which is an investor and co-owner in BetMGM as part of a co-venture with MGM Resorts International. The player had placed a 40-cent bet, turning it into a $1 million payout.

From 40 Cents to Million Dollars

They were playing out of Southfield, Michigan, making it one of the biggest wins on the game to date. The person was not officially revealed by the company, and they had won in April, but news about their feat is only circulating now.

Bison Fury offers an all-ways payout gameplay along with 1,000 fixed winning combinations, bonus spins, and so much more. Yet, these were not the only jackpot wins that BetMGM wanted to boast about in a recent press release.

The company also drew attention to “The Big One Colossal Cash” jackpot paid out to a winner in Pittsburgh, Pennsylvania at MGM Grand Millions Megaways on Borgata Online. The player won $525,726 from their wager.

Once again, MGM Grand Millions Megaways is an in-house jackpot game developed by Entain with the goal of popularizing the BetMGM brand and establishing it as one of the hottest online places to enjoy when you are after jackpots.

Commenting on this opportunity, BetMGM VP of Gaming Angus Nisbet cheered on the success of the two mystery winners over the past months and celebrated their achievements. Borgata Online and BetMGM love making moments like those even more memorable, Nisbet noted.

Somewhat relevantly, another player hit a $3 million jackpot in the Borgata Hotel Casino & Spa in Atlantic City.

From Borgata to BetMGM – Jackpots Await

Nisbet also pointed out a new jackpot program that has been launched by BetMGM in order to create further synergies between players’ online and physical experiences. Overall, BetMGM has been doing very well in terms of total jackpots awarded.

The company has reported $138 million paid out in progressive jackpots to players in 2023 alone, a 32% year-over-year increase, and one of the largest in the country.

Bison Fury and MGM Grand Million Megaways have been the main source of such payouts. This averages $11.5 million in jackpots paid out every month throughout 2023, the company explained. DraftKings recently revealed its jackpot numbers for May 2024, arguing that it had paid out $11.7 million in the month alone.

BetMGM is hoping to close the gap between itself and other local casino and sports betting brands in the United States, with the company showing the most potential in the iGaming sector.

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Global gaming powerhouse BetMGM unveiled the launch of a new slot game that fans in Michigan will be able to try out. The new title is called Rakin’ Bacon Odyssey and was launched in partnership with PlayAGS.

The multichannel game will be exclusively available to retail and online players in the Great Lake State. The slot can be accessed by both BetMGM’s online players and visitors of the MGM Grand Detroit property.

Rakin’ Bacon Odyssey is designed to exemplify the advantages offered by BetMGM’s omnichannel strategy. The game is the latest iteration of the fan-favorite Rakin’ Bacon game that was released by PlayAGS in 2018.

Rakin’ Bacon Odyssey will see the return of Cornsquealius, the series’ iconic golden pig. The game is a 3×5 slot that can expand to 6×5 during the bonus feature. More importantly, the game features a whopping 7,776 ways to win and sports four jackpots that can be won online on BetMGM or at the MGM Grand Detroit casino.

The new game will enhance BetMGM’s library of games, which currently features over 2,700 titles. It will also bolster the fan experience at MGM’s Detroit property, allowing players to enjoy the game on dedicated terminals.

The launch aligns with BetMGM’s strategy to leverage its omnichannel advantage to connect online and land-based casino play.

BetMGM Continues Its Omnichannel Strategy

Oliver Bartlett, BetMGM’s vice president, said that his team is excited to be able to exclusively offer Rakin’ Bacon Odyssey.

Rakin’ Bacon Odyssey is a fantastic example of BetMGM’s omnichannel advantage. We are incredibly proud to be the exclusive online home of the newest version of this popular game in Michigan which has proven to be the top state for iGaming.

Oliver Bartlett, VP, BetMGM

Zoe Ebling, AGS’ vice president of interactive, was likewise excited about the launch and the continued partnership with BetMGM. Ebling described the new game as a “pivotal expansion” for the “iconic golden pig.”

This launch underscores AGS’s unique position as a premier provider spearheading the omnichannel experience. Our commitment to seamless, cross-platform gameplay sets us apart in the industry, allowing us to offer extraordinary gaming experiences that bridge the gap between land-based and online venues.

Zoe Ebling, VP of interactive, AGS

Ebling added that the partnership with BetMGM is not merely about following trends but about setting them.

This is not BetMGM’s first omnichannel experience. In February 2023, the digital brand and MGM Resorts International debuted MGM Riches, which represented the brands’ foray into the multi-channel sector. BetMGM and Borgata Hotel Casino and Spa, on the other hand, launched Dual Play Roulette on BetMGM and Borgata Online Casino in August 2023.

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Established game developer and third party aggregator across numerous regulated iGaming markets, 1X2 Network, has taken a significant step in expanding its presence in North America by partnering with BetMGM, a leading sports betting and iGaming operator. This collaboration, announced on May 9, 2024, enhances 1X2 Network’s reach and brings an array of popular games to BetMGM’s players.

Extensive Game Portfolio Now Available

The partnership with BetMGM enables the operator’s players to access a wide variety of slot and crash games from 1X2 Network’s diverse portfolio. This includes highly popular titles like Wolf Strike, Eagle Strike, and 1 Million Megaways BC from Iron Dog Studio, Reel Diamonds from 1X2gaming, and the Prospector Wilds series from Prospect Gaming. These games are known for their engaging themes, striking designs, immersive sounds, and exciting gameplay that keeps players engaged with every spin.

BetMGM players will also enjoy the innovative crash game, Crashout Maverick. Developed by 1X2 Network’s arcade division, AD LUNAM, this flagship game has garnered a global following thanks to its action-packed gameplay and near-instantaneous response times.

Initially, the 1X2 Network’s game selection will be available to BetMGM players in Michigan, with Ontario following shortly thereafter. The partnership plans to expand to additional North American markets, subject to regulatory approvals, in the coming year.

Strategic Market Expansion

Kevin Reid, Chief Executive Officer at 1X2 Network, commented on the strategic importance of this partnership: “We have ambitious plans for the North American market and what better way to build further momentum here than by partnering with one of the most prestigious operators, BetMGM. Our games are proving to be hugely popular with players in the US thanks to the great themes, bold design, and gripping gameplay built into each title. This includes Crashout Maverick, which has quickly become one of the top crash games in the market. This is a significant deal for 1X2 Network and really does mark our arrival as a leading content provider in the fast-growing market.”

Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM, expressed excitement about the partnership: “The partnership with 1X2 Network is a testament to our commitment to offer the broadest and best content to our players. We look forward to seeing them fire up the reels on big action slots such as Wolf Strike and enjoying the thrills and spills of Crashout Maverick.”

This collaboration underscores BetMGM’s dedication to providing a superior gaming experience to its users by incorporating top-tier content from 1X2 Network. The partnership is poised to significantly enhance the gaming options available to BetMGM players, ensuring a diverse and engaging experience.

The alliance between 1X2 Network and BetMGM marks a pivotal development in the North American gaming landscape. By integrating a wide range of high-quality slot and crash games, the partnership not only broadens BetMGM’s gaming portfolio but also establishes 1X2 Network as a formidable player in the market. As the partnership evolves, players can look forward to an enriched gaming experience with more innovative titles on the horizon.

Source: 1×2 Gaming press release. May 14, 2024.

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BetMGM, the famous international sports betting and iGaming operator, has announced the establishment of a strategic partnership with X, the huge social network formerly known as Twitter before it was acquired by billionaire Elon Musk.

The agreement will see BetMGM become the exclusive live odds and sports betting partner for X. This is the very first partnership of this kind between a large sports betting and online casino operator and a global social media brand. The odds provided by BetMGM and the operator’s branding will be integrated into X, with each game linking back to the BetMGM mobile application or to its website.

This deal has immense potential for BetMGM because a massive number of sports fans discuss the games of their favorite teams on X. Moreover, news about teams and top athletes are frequently first announced on X, making it a very popular place for sports enthusiasts.

An Unprecedented Opportunity

Adam Greenblatt, the Chief Executive Officer of BetMGM, described X as “the center of the sports world’s conversation 24 hours a day, seven days a week” and admitted that having the operator’s website and application directly accessible from the social media platform is “an unprecedented opportunity to expand” the company’s reach.

Linda Yaccarino, the Chief Executive Officer of X, said that “sports never sleep” on the social media platform and added that the strategic partnership with BetMGM places fans “practically in the front row” at their favorite competitions.

The partnership is mainly aimed at users in the United States who can take advantage of BetMGM’s latest betting odds on professional football, while the other major professional and college sports will follow in the coming weeks. The odds interface gives users a quick way to get into the application or website operated by BetMGM, but the integration between the two platforms will further evolve in the coming months with the addition of new features and functionality.

A Major Player in the Industry

BetMGM was founded in 2018 and it is headquartered in New Jersey. The company was formed as a result of the partnership between MGM Resorts International, the well-known casino operator and entertainment company, and Entain, one the biggest sports betting companies in the world. B

BetMGM has exclusive access to all of MGM’s land-based and online sports betting operations in the United States, along with major poker tournaments and online gaming businesses. The company offers sports betting and online gaming through various prominent brands including BetMGM, Borgata Casino, Party Casino and Party Poker.

Source: “BetMGM and X Sign Exclusive Sports Betting Partnership“. BetMGM. February 9, 2024.

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While nearly 40 US states currently offer legal sports wagering, not all of them permit all types of wagers. For example, some states allow betting on collegiate teams when it’s out of state, effectively restricting wagering on in-state collegiate sports. One such state is Massachusetts.

Currently, the state restricts in-state college sports betting with the exception of teams that participate in tournaments of four or more teams. Not unexpectedly, prop betting on in-state collegiate teams is also not allowed. Despite the established rules, breaches are not impossible, which is precisely what happened during the 2023 football season.

One of the major operators in the sports betting vertical in Massachusetts, BetMGM, is in hot water after allegedly accepting prohibited prop bets on individual college athletes. The alleged violation of the established rules was discussed during a meeting of the state’s gambling regulator, the Massachusetts Gaming Commission (MGC) last week. At the time, the Commission claimed that the sports betting operator accepted more than $200,000 worth of improper wagers. This translates to more than 15,000 bets allegedly accepted by BetMGM during the 2023 college football season.

It is not uncommon for breaches of the gambling regulations to be self-reported by the operators. Yet, Cathy Judd-Stein, the MGC’s chair, who was quoted by PlayMA, revealed that the alleged violation of BetMGM was uncovered as a part of an audit. She explained that prop wagers on collegiate athletes are a violation in Massachusetts, adding that the state has established clear rules that prohibit such wagers. Finally, Judd-Stein explained: “I know I’m personally interested in resolving this matter as quickly as possible for the protection of student-athletes.”

“Prop bets on students is a statutory violation here in Massachusetts.“

Cathy Judd-Stein, chair of the MGC

Adjudicatory Hearing Is Expected

Besides the alleged violations of BetMGM, the Investigations and Enforcement Bureau (IEB) uncovered details regarding two other minor breaches. The MGC heard that BetMGM’s retail sportsbook and Fanatics Sportsbook allegedly accepted two separate prohibited wagers for college games. Each of the bets was less than $10. The aforementioned breaches were sent back to the IEB.

On the other hand, considering the scale of BetMGM’s alleged breaches, the Commission decided to refer the matter to the IEB which will subsequently seek an adjudicatory hearing. This otherwise means that a court would hear the facts and determine if a penalty needs to be applied. Once this happens, the MGC will be able to either greenlight or reject a penalty that can vary depending on the severity of the breach.

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Sports betting and iGaming giant BetMGM has unveiled a historic partnership with X. The tie-up will see the former company serve as the social media platform’s exclusive live odds sports betting partner.

This unprecedented partnership between a major social media platform and a gambling operator will see BetMGM’s odds and branding integrated into X. Games appearing on the latter platform will link to BetMGM’s website and app, allowing users to quickly find their way around.

The deal comes just in time for the Super Bowl and will allow X to tap into the growing demand for wagering. Its users will now get to explore BetMGM’s latest betting odds on pro football, with more sports to be added along the line.

According to BetMGM’s official announcement, this integration will continue to evolve and grow in its functionalities over the next few months.

Sports Fans Never Sleep on X

For the gambling company, this represents an important opportunity to grow and tap into the unexplored potential of social platforms.

Adam Greenblatt, BetMGM’s chief executive officer, addressed the new deal, praising X as the “center of the sports world’s conversation 24 hours a day, seven days a week.” According to him, the ability to access the X community will be a true game-changer.

Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.

Adam Greenblatt, CEO, BetMGM

X chief executive officer Linda Yaccarino echoed Greenblatt’s statement, noting that “sports fans never sleep on X.” The partnership with BetMGM, Yaccarino said, will allow the social platform to put fans “practically in the front row.”

We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.

Linda Yaccarino, CEO, X

In other news, BetMGM just reported its FY 2023 performance, highlighting growth across many metrics. The company continues to maintain its impressive momentum into 2024 and is optimistic about the future.

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White Hat Studios has released a brand-new promotional tool called Win Spins. For a while, the solution will be exclusively available with BetMGM, allowing its customers to be the first ones to try it out.

Win Spins has been designed to provide a huge boost to the customer experience as it guarantees the amount of Win Spins up front. This feature eliminates the disappointment of low winning free sins and zero wins that some slots players experience from time to time.

The solution is available within a pre-selected range of White Hat Studios’ slot games, allowing players to continually spin until they have achieved the number of winning spins they have been assigned as part of the promotional offer.

The new solution is expected to provide White Hat Studios’ operator partners with improved customer acquisition and retention rates. This would further cement the studio as a leading and reliable developer of cutting-edge iGaming content and solutions.

As mentioned, Win Spins will be exclusively available to BetMGM customers at first, solidifying the gambling giant as a leading industry innovator. Following the conclusion of this limited period, the solution will be made available to all of White Hat Studios’ partnering operators.

White Hat Wants to Drive Innovation in iGaming

White Hat Studios’ vice president of gaming, Armen Tatarevic, commented on the newly launched solution, saying that it will change how players perceive promotions and rewards. He believes that the US iGaming market has been lagging behind the online sports betting sector, which has been driven by innovation and fierce bonusing competition.

Because of that, White Hat Studios continues its efforts to change iGaming and make it more entertaining to customers.

By introducing Win Spins, we are modernizing the way in which players receive promotional rewards and making them far more enjoyable. We’re excited to have launched Win Spins initially with BetMGM and we have seen fantastic player engagement from the initial campaigns.

Armen Tatarevic, VP of gaming, White Hat Studios

In other news, White Hat Gaming recently launched its PAM system in New York with Bally’s Entertainment, expanding its existing alliance with the American gambling giant. This was the sixth rollout with the cooperation in several months and followed the success of similar rollouts in Colorado, Virginia, Arizona, Indiana, and Ohio.

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X, the social platform formerly known as Twitter which is now owned by Elon Musk, the globally recognizable entrepreneur, investor and businessman behind SpaceX and Tesla, is reportedly in talks with the leading sports betting and iGaming company, BetMGM. Last week, a report released by Fortune suggested that the betting and online gambling operator is considering options for a partnership with X.

The latest announcement comes some two weeks ahead of the Super Bowl LVIII, one of the most-anticipated National Football League (NFL) events for the year. The 2024 Super Bowl LVIII is scheduled to take place at Allegiant Stadium in Las Vegas, Nevada.

The recently released report suggests that BetMGM is exploring a partnership that will see the addition of sports betting odds to X. In addition to sports betting odds, X may soon be able to promote BetMGM by featuring a direct link to the sportsbook. This will help more users to familiarize themselves with the brand.

The potential partnership is expected to bring benefits for the two companies. Namely, BetMGM will be able to reach new customers. On the other hand, X users will be able to engage in accessing odds during live events while the platform will tap into a new revenue stream.

The Deal Will Help Diversify the Platform’s Revenue Streams

Currently, X is renowned for its popularity, especially during live events. This is why the potential partnership does sound reasonable and is expected to benefit the duo. During the halftime show of the Super Bowl last year, X crashed due to heavy traffic, media reports confirmed at the time.

While the collaboration may help BetMGM engage with new bettors and sports fans, it also complements one of Musk’s goals for X which is to diversify the platform’s revenue streams. Besides advertising, currently X benefits from subscriptions but the platform also relies on innovations which is precisely the collaboration with BetMGM.

As one of the leading sports betting and iGaming operators in the US, BetMGM currently has a presence in more than a dozen states. The company is a joint venture between industry giants Entain and MGM Resorts International and has established a strong footprint among bettors across the country.

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Two major online sportsbooks, DraftKings and BetMGM, have recently inked deals that pave the way for their operations in the Tar Heel State. 

BetMGM Forges Strategic Alliance with Charlotte Motor Speedway

BetMGM, recognized as a leader in sports betting and iGaming, disclosed its strategic partnership with Charlotte Motor Speedway, a prominent motorsports and entertainment venue. The collaboration aims to bring BetMGM’s online sports betting platform to North Carolina once the state officially legalizes sports betting. 

Greg Walter, Executive Vice President, and General Manager of Charlotte Motor Speedway, expressed enthusiasm about the venture, stating that the partnership with BetMGM would not only enhance the sports fan experience but also contribute to North Carolina’s tax revenue, support colleges, and attract major events.

BetMGM CEO Adam Greenblatt also commented. He said: “BetMGM’s partnership with Charlotte Motor Speedway meets a great demand for entertainment from North Carolinians. Together we will deliver a premier and responsible gaming product that benefits many state agencies.”

DraftKings Accelerates North Carolina Entry with NASCAR Partnership

Simultaneously, DraftKings, a major player in the digital sports entertainment and gaming industry, announced its partnership with NASCAR. The agreement involves a written designation agreement, marking a significant step toward DraftKings’ operations in North Carolina. 

Matt Kalish, President of DraftKings North America, highlighted the shared commitment between DraftKings and NASCAR in enhancing the fan experience, expressing anticipation for providing their leading mobile sportsbook to North Carolina fans.

Upon launch, North Carolina would become the 27th state where DraftKings Sportsbook is operational, aligning with the company’s scheduled entry into Vermont on January 11.

North Carolina Sports Betting Committee Faces Tight Deadline for Launch Amid Operator Applications

These developments come shortly after the North Carolina Sports Betting Committee convened in 2024, adjusting the initial timeline for sports betting to be live after the Super Bowl. The state now faces a deadline of June 14 to finalize the necessary arrangements, with hopes of launching online sports betting in time for March Madness.

Seven operators, including BetMGM, DraftKings, ESPN BET, Fanatics, and FanDuel, have already applied for licenses in North Carolina. Industry experts acknowledge the challenges posed by regulatory compliance but emphasize the importance of ensuring that all operators understand and adhere to the state’s laws and regulations.

Additionally, FanDuel and the PGA Tour are set to collaborate in North Carolina‘s sports betting market, building on their existing partnership. This move aligns with North Carolina’s opening for sports betting operators to form partnerships, attracting both established companies as well as emerging operators.

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